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The Premium Report on Broadcasting contains information used by Marketing Departments in many of the Fortune 1,000 companies and beyond. The report helps identify industry changes, trends, key players, and growth opportunities.

Contents:
Current State of the Industry
Market Size
Market Forecast
Products and Services Breakdown
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News
Largest Government Vendors

Current State of the Broadcasting Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Broadcasting

The total U.S. market size for the Broadcasting industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Market Forecast - Broadcasting

Market forecasts show the long term outlook for the Broadcasting industry. The following five-year forecast utilizes advanced econometric techniques that take into account both short-term and long-term industry trends.

Forecast	2009	2010	2011	2012	2013	2014
Revenue ($ billion)	AVAILABLE

Source: AnythingResearch.com Economic Analysis

Product & Services Breakdown

The following products and services account for the largest source of revenues in the Broadcasting industry. Note that there are multiple levels of classification, so some line items are contained within other lines.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total	AVAILABLE
Radio Broadcasting - Air Time	AVAILABLE
Public & Non-Commercial Programming Services - Radio	AVAILABLE
Television Broadcasting - Air Time	AVAILABLE
Public & Non-Commercial Programming Services - Television	AVAILABLE
Licensing Of Rights To Broadcast Television Programs	AVAILABLE
Licensing Of Rights To Distribute Specialty TV Prog Content	AVAILABLE
Production Services - Television	AVAILABLE
Sale Of Online Advertising Space	AVAILABLE
Resale Of Merchandise	AVAILABLE
All Other Operating Receipts	AVAILABLE

Income Statement (Average Financial Metrics) - Broadcasting

Financial metrics provide a snapshot view of an "average" company in the Broadcasting industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Broadcasting

Financial ratios can be used to compare how a company in the Broadcasting industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Broadcasting Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Broadcasting Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Geographic Distribution

The concentration of employees by states indicates how the industry (companies and workforce) is distributed throughout the country.

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Move mouse over states to see employment numbers
Note: Round numbers are estimates. Precise numbers are actuals.

Source: US Census

Compensation & Salary Surveys for Employees Working in Broadcasting

Compensation statistics provides an accurate assessment of jobs in the Broadcasting industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	7%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	4%
Arts, design, entertainment, sports, and media occupations	52%
Producers and directors	6%
Radio and television announcers	28%
Reporters and correspondents	6%
Broadcast technicians	8%
Camera operators, television, video, and motion picture	6%
Sales and related occupations	21%
Advertising sales agents	18%
Office and administrative support occupations	15%

Source: Bureau of Labor Statistics

Companies in Broadcasting and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Broadcasting Company News

Web scan for recent news about publicly traded companies in the Broadcasting industry.

Government Contracts Related to Broadcasting

In 2008, the federal government spent a total of $34,006,697 on Broadcasting. It has awarded 2,019 contracts to 393 companies, with an average value of $86,531 per company.   

Top government vendors:

Company	Federal Contracts	Total Award Amount
AVAILABLE	AVAILABLE	AVAILABLE

The Industry Report on Broadcasting contains the key pieces of information used by strategy and management consultants to identify market trends and accurately measure growth and industry performance.

Contents:
Current State of the Industry
Market Size
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News

Current State of the Broadcasting Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Broadcasting

The total U.S. market size for the Broadcasting industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Income Statement (Average Financial Metrics) - Broadcasting

Financial metrics provide a snapshot view of an "average" company in the Broadcasting industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Broadcasting

Financial ratios can be used to compare how a company in the Broadcasting industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Broadcasting Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Broadcasting Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Compensation & Salary Surveys for Employees Working in Broadcasting

Compensation statistics provides an accurate assessment of jobs in the Broadcasting industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	7%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	4%
Arts, design, entertainment, sports, and media occupations	52%
Producers and directors	6%
Radio and television announcers	28%
Reporters and correspondents	6%
Broadcast technicians	8%
Camera operators, television, video, and motion picture	6%
Sales and related occupations	21%
Advertising sales agents	18%
Office and administrative support occupations	15%

Source: Bureau of Labor Statistics

Companies in Broadcasting and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Broadcasting Company News

Web scan for recent news about publicly traded companies in the Broadcasting industry.

• HK tests live 3D broadcasting of World Cup matches: Cyberport Management Company of Hong Kong, China said on Thursday it had completed testing for live 3D broadcasting of 2010 FIFA &$ &$World Cup&$ &$ soccer matches in Hong Kong. With state-of-the-art facilities, including a 10GB broadband network and the Digital Cinema Excha ...
• Gannett broadcasting arm to launch hyperlocal sites in 10 US markets: US media giant Gannett is launching a network of new hyperlocal sites within its broadcasting arm. The community focused sites, powered by DataSphere technology , have been produced to accompany 10 markets served by Gannett's television stations, including Washington, Atlanta and Tampa.
• BROADCASTING:Young's voice growing on air: Gibault graduate Adam Young has never been shy about making himself heard.
• Ubiquity Broadcasting Corporation Makes History in Action Sports With Its Ground-Breaking Technology, the World's ...: Ubiquity Broadcasting Corporation has made history yesterday while successfully broadcasting the 2010 Sponsor Me Hawaii Ala Moana Bowls Contest unveiling the world's first IP backhaul.
• Gannett Broadcasting wins four national Murrow Awards: MCLEAN, Va.----Gannett Broadcasting TV stations in Atlanta, GA, Buffalo, NY, and Minneapolis-St. Paul, MN, won four 2010 Edward R. Murrow awards in the national competition sponsored by the Radio Television Digital News Association.
• British Sky broadcasting rejects News Corp. bid: LONDON British Sky Broadcasting yesterday rebuffed a buyout offer from Rupert Murdoch's News Corp. that values the company at $17.7 billion.
• Educational Broadcasting Corporation and Federal Government Reach Settlement Agreement on Grant Accounting: NEW YORK----Educational Broadcasting Corporation has reached an agreement with the US government to settle issues arising from an investigation into grant accounting encompassing grants applied for beginning in 2001.
• Broadcasting Authority steps in to improve Maltese on TV: In an effort to improve the Maltese language in the media, the Broadcasting Authority has updated its code on the use of the Maltese language.
• Gannett Broadcasting and DataSphere to launch community web sites in 10 U.S. cities: Gannett Broadcasting, part of Gannett Co., Inc., and DataSphere Technologies, the leading provider of hyperlocal web technology and sales solutions for media companies, will launch community-focused web sites in 10 markets served by Gannetts television stations. These markets include: Atlanta, GA (WXIA / WATL); Washington, DC (W*USA); Tampa, FL (WTSP); Sacramento, CA (KXTV); Grand Rapids, MI ...
• Gannett Broadcasting and DataSphere to launch community web sites in 10 U.S. cities: MCLEAN, Va.----Gannett Broadcasting, part of Gannett Co., Inc., and DataSphere Technologies, the leading provider of hyperlocal web technology and sales solutions for media companies, will launch community-focused web sites in 10 markets served by Gannetts television stations.
• Suspended IPL chief seeks graft charges delay: Suspended Indian Premier League boss Lalit Modi on Monday sought more time to answer corruption charges that have sparked a government investigation into the cricket tournament, sources said.
• Yankees-Tigers Preview: On the same night the New York Yankees say hello to an old friend, the Detroit Tigers bid farewell to one of their organization's true legends. Johnny Damon faces the Yankees on Monday night for the first time since being signed by the Tigers, who will honor Ernie Harwell as they return to Comerica Park for the first time since the Hall of Fame broadcaster passed away last week.
• Super water interview: Mike Daniels, a senior in Broadcasting, recently put a video on YouTube entitled, "Super Water." Q: What gave you the idea for "Super Water"? A: I was partly inspired by some videos online, like "Powerthirst" and "Brawndo," but mostly I wanted to respond to all of the people who make outrageous claims about the power of water and all it can do.
• Talk shows, old movies to air on local radio: WELLSVILLE - Local WKMX radio station owner Terry Brown is "trying something a little different" with his station, which will be broadcasting not only sports but live talk shows and old movies.
• Greek debt crisis threats eurozone on system level: Vanhanen: The euro zone has been caught in the worst crisis in its history as debt-ravaged Greece has plunged the financial market and the euro into an uncertain situation, Prime Minister Matti Vanhanen said Saturday. The debt crisis has affected the whole euro zone on the system level, Vanhanen said in an interview with Finnish Broadcasting Company. adding that no countries are safe if a domino effect ...

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