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The Premium Report on Greeting Card Publishers contains information used by Marketing Departments in many of the Fortune 1,000 companies and beyond. The report helps identify industry changes, trends, key players, and growth opportunities.

Contents:
Current State of the Industry
Market Size
Market Forecast
Products and Services Breakdown
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News
Largest Government Vendors

Current State of the Greeting Card Publishers Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Greeting Card Publishers

The total U.S. market size for the Greeting Card Publishers industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Market Forecast - Greeting Card Publishers

Market forecasts show the long term outlook for the Greeting Card Publishers industry. The following five-year forecast utilizes advanced econometric techniques that take into account both short-term and long-term industry trends.

Forecast	2009	2010	2011	2012	2013	2014
Revenue ($ billion)	AVAILABLE

Source: AnythingResearch.com Economic Analysis

Product & Services Breakdown

The following products and services account for the largest source of revenues in the Greeting Card Publishers industry. Note that there are multiple levels of classification, so some line items are contained within other lines.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total	AVAILABLE
Greeting Card Publishing	AVAILABLE
Greeting Card Publishing - Single Cards	AVAILABLE
Greeting Card Publishing - Multiple Card (Including Boxed Cards)	AVAILABLE
Consumer Publishing (Exclude Newspapers/Periodicals/Books.)	AVAILABLE
Consumer Publishing - Calendars (Exclude Desktop Calendars)	AVAILABLE

Income Statement (Average Financial Metrics) - Greeting Card Publishers

Financial metrics provide a snapshot view of an "average" company in the Greeting Card Publishers industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Greeting Card Publishers

Financial ratios can be used to compare how a company in the Greeting Card Publishers industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Greeting Card Publishers Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Greeting Card Publishers Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Geographic Distribution

The concentration of employees by states indicates how the industry (companies and workforce) is distributed throughout the country.

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Move mouse over states to see employment numbers
Note: Round numbers are estimates. Precise numbers are actuals.

Source: US Census

Compensation & Salary Surveys for Employees Working in Greeting Card Publishers

Compensation statistics provides an accurate assessment of jobs in the Greeting Card Publishers industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	7%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	2%
Arts, design, entertainment, sports, and media occupations	26%
Reporters and correspondents	6%
Editors	11%
Sales and related occupations	15%
Advertising sales agents	9%
Office and administrative support occupations	24%
Production occupations	10%
Transportation and material moving occupations	8%

Source: Bureau of Labor Statistics

Companies in Greeting Card Publishers and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Greeting Card Publishers Company News

Web scan for recent news about publicly traded companies in the Greeting Card Publishers industry.

Government Contracts Related to Greeting Card Publishers

In 2008, the federal government spent a total of $17,155 on Greeting Card Publishers. It has awarded 4 contracts to 1 companies, with an average value of $17,155 per company.   

Top government vendors:

Company	Federal Contracts	Total Award Amount
AVAILABLE	AVAILABLE	AVAILABLE

The Industry Report on Greeting Card Publishers contains the key pieces of information used by strategy and management consultants to identify market trends and accurately measure growth and industry performance.

Contents:
Current State of the Industry
Market Size
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News

Current State of the Greeting Card Publishers Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Greeting Card Publishers

The total U.S. market size for the Greeting Card Publishers industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Income Statement (Average Financial Metrics) - Greeting Card Publishers

Financial metrics provide a snapshot view of an "average" company in the Greeting Card Publishers industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Greeting Card Publishers

Financial ratios can be used to compare how a company in the Greeting Card Publishers industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Greeting Card Publishers Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Greeting Card Publishers Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Compensation & Salary Surveys for Employees Working in Greeting Card Publishers

Compensation statistics provides an accurate assessment of jobs in the Greeting Card Publishers industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	7%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	2%
Arts, design, entertainment, sports, and media occupations	26%
Reporters and correspondents	6%
Editors	11%
Sales and related occupations	15%
Advertising sales agents	9%
Office and administrative support occupations	24%
Production occupations	10%
Transportation and material moving occupations	8%

Source: Bureau of Labor Statistics

Companies in Greeting Card Publishers and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Greeting Card Publishers Company News

Web scan for recent news about publicly traded companies in the Greeting Card Publishers industry.

• Research and Markets: State of the Industry: Greeting Cards in the U.S: DUBLIN----Research and Markets has announced the addition of the "State of the Industry: Greeting Cards in the U.S " report to their offering.
• Nova Development Unit of Avanquest Software Launches Hallmark(R) Card Studio(R) for Mac, Hallmark's First Software ...: Nova Development, a consumer unit of leading global software developer and publisher Avanquest Software (PARIS: AVQ), today announces the release of Hallmark Card Studio for Mac. Hallmark Card Studio for Mac is easy-to-use software that allows users to create one-of-a-kind Hallmark greeting cards for virtually any occasion or event. But cards are just the beginning. With Hallmark Card Studio for ...
• Nova Development Unit of Avanquest Software Launches Hallmark(R) Card Studio(R) for Mac, Hallmark's First Software ...: Software Offers 7,500+ Hallmark Greeting Cards, 10,000+ Clip Art Images, Digital Photography Features and Integration With iLife
• Nova Development Unit of Avanquest Software Launches Hallmark(R) Card Studio(R) for Mac, Hallmark's First Software ...: CALABASAS, CA--(Marketwire - 06/08/10) - Nova Development, a consumer unit of leading global software developer and publisher Avanquest Software (Paris: AVQ - News ), today announces the release of Hallmark Card Studio for Mac. Hallmark Card Studio for Mac is easy-to-use software that allows users to create one-of-a-kind Hallmark greeting cards for virtually any occasion or event. But cards are ...
• Q&A: Source Interlink CEO, Michael Sullivan: As the new CEO, Sullivan describes how hell be leading the company after a chaotic 18 months.
• SMART Papers Launches New, FSC-Certified Knightkote Matte Packaging and Folding Board, a Market Leader With 40% Post ...: HAMILTON, Ohio----SMART Papers, continuing its drive to produce coated printing and packaging papers with leading amounts of FSC-certified post-consumer waste fiber, today announced the launch of Knightkote Matte Packaging and Folding Board in a coated 1-side and coated 2-side offering.
• How Big Is Porn?: Porn industry fans say the business grosses as much as $14 billion annually. We say more like $4 billion.
• Christmas Cards Company The Gallery Collection Picks Controversial Winner for $10,000 Scholarship Contest: RIDGEFIELD PARK, NJ--(Marketwire - March 23, 2010) - Prudent Publishing's The Gallery Collection, one of the nation's leading publishers of Christmas cards , announced Lauren Ondreko of Friendswood, Texas as the winner of its 3 rd Annual Create-A-Greeting-Card $10,000 Scholarship Contest.
• Christmas Cards Company The Gallery Collection Picks Controversial Winner for $10,000 Scholarship Contest: RIDGEFIELD PARK, NJ--(Marketwire - 03/23/10) - Prudent Publishing's The Gallery Collection, one of the nation's leading publishers of Christmas cards , announced Lauren Ondreko of Friendswood, Texas as the winner of its 3rd Annual Create-A-Greeting-Card $10,000 Scholarship Contest. Lauren, a senior at Friendswood High School who plans on attending college to study elementary education, submitted ...
• E-mail, g-mail, paper greeting cards aren't going away: Nearly 200 million Valentine's cards are expected to exchange hands today. Even though that's enough for almost every adult in the country to receive a card, it's a slowly diminishing convention.
• Cyber Crime to Shoot Up as Cupid Aims his Arrows: DUBAI — Security vendors are anticipating a rise in criminal activity today as cupid aims his arrow on the unsuspecting and the luckless lovers surfing the Internet for messages, gifts or dates..
• Exhibit: Will you be my valentine?: GREENCASTLE, Pa. - The antique valentines on view in Greencastle's Allison-Antrim Museum offer proof that the words "I love you" don't get old.
• Game Brain – Novel graphics: printing and video games converge: By Brian Diefenbach Western Herald Printing and video games require innovative engineering and creativity. It should come as no surprise that the two go well together. Western Michigan University’s imaging program (soon to be Graphic and Print Science) allows students to express their creativity while learning various printing technologies and techniques. Everything from Web sites to t-shirts to ...
• Judith H. Dobrzynski on Culture: Like artists , poets send Christmas cards, too. Witness Robert Frost, who sent illustrated chapbooks of his poetry to friends as Christmas cards from 1934 through 1962.
• Site review: Ocado.com: The average Internet user is now spending 13 hours online per week. And chances are 50/50 they bought something online this past week, too.

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