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The Premium Report on Marketing Research and Public Opinion Polling contains information used by Marketing Departments in many of the Fortune 1,000 companies and beyond. The report helps identify industry changes, trends, key players, and growth opportunities.

Contents:
Current State of the Industry
Market Size
Market Forecast
Products and Services Breakdown
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News
Largest Government Vendors

Current State of the Marketing Research and Public Opinion Polling Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Marketing Research and Public Opinion Polling

The total U.S. market size for the Marketing Research and Public Opinion Polling industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Market Forecast - Marketing Research and Public Opinion Polling

Market forecasts show the long term outlook for the Marketing Research and Public Opinion Polling industry. The following five-year forecast utilizes advanced econometric techniques that take into account both short-term and long-term industry trends.

Forecast	2009	2010	2011	2012	2013	2014
Revenue ($ billion)	AVAILABLE

Source: AnythingResearch.com Economic Analysis

Product & Services Breakdown

The following products and services account for the largest source of revenues in the Marketing Research and Public Opinion Polling industry. Note that there are multiple levels of classification, so some line items are contained within other lines.

Product Description	Number of Companies	Sales ($ millions)	Percent of Total Sales
Industry Total	AVAILABLE
Marketing Research Services	AVAILABLE
Marketing Research Services, Conducted By Telephone	AVAILABLE
Marketing Research Services, Conducted Over The Internet	AVAILABLE
Marketing Research Services, Conducted By Mail	AVAILABLE
Marketing Research Services, Conducted Using Focus Groups	AVAILABLE
Marketing Research Services, Face-To-Face Methods, Excluding Focus Groups	AVAILABLE
Media Audience Research Services	AVAILABLE
Other Marketing Research Services	AVAILABLE
Public Opinion Research/Polling Services	AVAILABLE
Statistical Sampling & Survey Design Services	AVAILABLE

Income Statement (Average Financial Metrics) - Marketing Research and Public Opinion Polling

Financial metrics provide a snapshot view of an "average" company in the Marketing Research and Public Opinion Polling industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Marketing Research and Public Opinion Polling

Financial ratios can be used to compare how a company in the Marketing Research and Public Opinion Polling industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Marketing Research and Public Opinion Polling Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Marketing Research and Public Opinion Polling Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Geographic Distribution

The concentration of employees by states indicates how the industry (companies and workforce) is distributed throughout the country.

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Move mouse over states to see employment numbers
Note: Round numbers are estimates. Precise numbers are actuals.

Source: US Census

Compensation & Salary Surveys for Employees Working in Marketing Research and Public Opinion Polling

Compensation statistics provides an accurate assessment of jobs in the Marketing Research and Public Opinion Polling industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	3%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	1%
Life, physical, and social science occupations	5%
Arts, design, entertainment, sports, and media occupations	10%
Photographers	7%
Healthcare practitioner and technical occupations	21%
Veterinarians	9%
Veterinary technologists and technicians	12%
Healthcare support occupations	11%
Veterinary assistants and laboratory animal caretakers	11%
Office and administrative support occupations	30%
Interviewers, except eligibility and loan	7%
Receptionists and information clerks	7%

Source: Bureau of Labor Statistics

Companies in Marketing Research and Public Opinion Polling and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Marketing Research and Public Opinion Polling Company News

Web scan for recent news about publicly traded companies in the Marketing Research and Public Opinion Polling industry.

Government Contracts Related to Marketing Research and Public Opinion Polling

In 2008, the federal government spent a total of $51,052,107 on Marketing Research and Public Opinion Polling. It has awarded 344 contracts to 112 companies, with an average value of $455,822 per company.   

Top government vendors:

Company	Federal Contracts	Total Award Amount
AVAILABLE	AVAILABLE	AVAILABLE

The Industry Report on Marketing Research and Public Opinion Polling contains the key pieces of information used by strategy and management consultants to identify market trends and accurately measure growth and industry performance.

Contents:
Current State of the Industry
Market Size
Financial Statements - Income Statement
Salary & Compensation Statistics
Key Companies
Public Company News

Current State of the Marketing Research and Public Opinion Polling Industry

This section provides answers to five fundamental and commonly-asked questions about the industry:

1. What is the total market size ($ millions)?
2. How much has the market grown or declined?
3. Are long term forecasts positive or negative?
4. How large is the average company?
5. How many companies are in the industry?

Market Size - Marketing Research and Public Opinion Polling

The total U.S. market size for the Marketing Research and Public Opinion Polling industry includes all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size.

Metrics	2004        2005        2006        2007        2008        2009
Market Size (Total Industry Sales)		Available Included with Instant Access Order at top of page
Total Firms
Total Locations (Headquarters and Branches)
Total Employees
Average Revenue Per Firm
Average Employees Per Firm

Source: Analysis of US Census data, updated June 8 2010

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Income Statement (Average Financial Metrics) - Marketing Research and Public Opinion Polling

Financial metrics provide a snapshot view of an "average" company in the Marketing Research and Public Opinion Polling industry. Key business metrics show revenue and operating costs. The data collected is industry-wide, covering both public and private companies in the industry.

	Industry Average	Percent of Sales
Total Revenue	AVAILABLE Included in Report Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit
Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit

Source: Analysis of U.S. federal statistics

Financial Ratio Analysis - Marketing Research and Public Opinion Polling

Financial ratios can be used to compare how a company in the Marketing Research and Public Opinion Polling industry is performing relative to its peers. Financial ratios are calculated from the industry-average for income statements and balance sheets.

Liquidity Ratios - Marketing Research and Public Opinion Polling Industry	Industry Average
Liquidity Ratios measure how liquid a business is. Bankers and suppliers may use these to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio Measures a firm's ability to pay its debts over the next 12 months.	Included
Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories.	Included

Efficiency Ratios - Marketing Research and Public Opinion Polling Industry	Industry Average
Efficiency Ratios measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio If this number is low compared to the industry average, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.	Included
Average Collection Period Based on the Receivables Turnover Ratio, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover Ratio	Included
Inventory Turnover Ratio A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.	Included
Fixed-Asset Turnover Ratio Generally, a higher ratio is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.	Included

Compensation & Salary Surveys for Employees Working in Marketing Research and Public Opinion Polling

Compensation statistics provides an accurate assessment of jobs in the Marketing Research and Public Opinion Polling industry and national salary averages. This information can be used to asses which positions are most common, and high, low, and average annual wages.

Title	Percent of Workforce	Bottom Quartile	Average (Median) Salary	Upper Quartile
Management occupations	3%	AVAILABLE Included in Report Order at top of page
Chief executives	0%
General and operations managers	1%
Life, physical, and social science occupations	5%
Arts, design, entertainment, sports, and media occupations	10%
Photographers	7%
Healthcare practitioner and technical occupations	21%
Veterinarians	9%
Veterinary technologists and technicians	12%
Healthcare support occupations	11%
Veterinary assistants and laboratory animal caretakers	11%
Office and administrative support occupations	30%
Interviewers, except eligibility and loan	7%
Receptionists and information clerks	7%

Source: Bureau of Labor Statistics

Companies in Marketing Research and Public Opinion Polling and Adjacent Industries

Company	Address	Key Contact
AVAILABLE	AVAILABLE	AVAILABLE

Public Marketing Research and Public Opinion Polling Company News

Web scan for recent news about publicly traded companies in the Marketing Research and Public Opinion Polling industry.

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• Opinionmeter Provides Its Clients with the Latest Market Research Software Tools: Opinionmeters Author once, Distribute anywhere model is unique among survey software tools, allowing researchers to manage multi-mode survey campaigns all from one convenient place. (PRWeb Jun 9, 2010) Read the full story at http://www.prweb.com/releases/market-research/software-tools/prweb4110744.htm
• Opinionmeter Provides Its Clients with the Latest Market Research Software Tools: Opinionmeters Author once, Distribute anywhere model is unique among survey software tools, allowing researchers to manage multi-mode survey campaigns all from one convenient place.
• Survey Identifies Varied Green Beliefs and Behaviors Among Global Consumers: - 2010 ImagePower(R) Green Brands Survey Reveals That Barriers to Going Green and Environmental Concerns Are Not Consistent; Consumer Commitment to Purchasing from Green Companies Shared around the Globe - read more
• Hewitt on Europe: UK pushes against EU 'peer review' of national budgets
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• Ignorant columnists may not be TROd: ABOUT COLUMNISTS. EVERY THREE YEARS, IN the Philippines, comes a silly season when some columnists excel in misinforming the public about survey science. These are the ones who assert, for instance, that a survey of only one or two thousand respondents cannot possibly represent many millions of voters.
• Words That Work in the Press, Politics & Public Relations -- an Exclusive Interview With Political Consultant and ...: OAKLAND, CA--(Marketwire - 04/28/10) - PR and communications professionals looking to dramatically punch up the power of their campaigns and copy need to attend this new audio conference from Bulldog Reporter titled: "Words That Work in the Press, Politics & Public Relations -- an Exclusive Interview with Political Consultant and Pollster Frank Luntz." In just 60 minutes Dr. Frank Luntz brings ...
• Barack Obama and The Dalai Lama Sit on Top of World Leaders Barometer: NEW YORK----Across the five largest European countries and the United States, President Barack Obama has the highest levels of popularity. No other political or governmental leader from any part of the world enjoys anything close to his popularity.
• Bias Or Balance? Media Wrestle With Faltering Trust: Polls by NPR and the Pew Research Center show that the public's trust in media organizations is dipping. David Folkenflik visits Atlanta, a microcosm of the national news landscape and home to CNN, and finds that the biggest issue is the perception of political bias.

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