Strategic Planning with the Blue Ocean Strategy Framework

Blue Ocean Strategy is a technique that enables better strategic planning in business.

Rather than trying to compete for customers within an existing market, a Blue Ocean Strategy advocates developing uncontested market space that makes the competition irrelevant.

In blue oceans, demand is created rather than fought for. Growth can be achieved rapidly with high profit margins.

Other Strategic Planning Frameworks

• 4P's Marketing Mix
• Seven S (7S) Management Framework
• AIDA - Attention, Interest, Desire, Action - Buying Process
• Ansoff's Matrix - Product-Market Growth Matrix - Expansion Strategy
• BCG Growth-Share Matrix
• Bass Diffusion Model - Product Adoption and Innovation
• Blue Ocean Strategy
• Choice Model for Decision-Making Behavior
• Competitive Advantage
• Core Competence - Collective Learning in the Organization
• Cost-Benefit Analysis
• Delta Model
• ERG (Existence, Relatedness, Growth) Theory of Motivation
• Experience Curve
• Framing Effect on Psychology and Marketing
• GE (McKinsey) Matrix
• Growth Phases
• Predicting Industry Evolution and Change
• OODA Loop - Observe, Orient, Decide, Act
• PDCA (Plan, Do, Check, Act) - The Deming Cycle
• PEST Analysis - Political, Economical, Social, Technological, Environmental, and Legal Factors
• Perceptual Mapping - Brand Marketing
• Porter's Five Forces
• Product and Marketing Positioning
• Product Lifecycle (Industry Lifecycle)
• Root Cause Analysis
• SWOT Analysis - Strengths, Weaknesses, Opportunties, Threats
• Technology Adoption Curve
• Value Chain
• Balanced Scorecard
• Benchmarking
• Customer Segmentation
• Pricing Strategy & Price Optimization
• Mergers and Acquisitions (M&A)