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Industry Data & Market Research

Strategic Planning with the SWOT Analysis - Strengths, Weaknesses, Opportunties, Threats Framework


SWOT Analysis - Strengths, Weaknesses, Opportunties, Threats is a technique that enables better strategic planning in business.

SWOT is a simple but powerful framework for assessing internal and external market dynamics. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model.

Strategic Planning SWOT Strength Weakness Opportunity Threat SWOT is defined as follows:

  • Strengths: attributes of the person or company that are helpful to achieving the objective.

  • Weaknesses: attributes of the person or company that are harmful to achieving the objective.

  • Opportunities: external conditions that are helpful to achieving the objective.

  • Threats: external conditions which could do damage to the business's performance.



Other Strategic Planning Frameworks




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