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2018 Market Analysis & Industry Outlook: Amusement & Theme Parks

Overview: the U.S. Amusement & Theme Parks Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Amusement & Theme Parks: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Amusement & Theme Parks industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Admissions To Amusement Parks, Arcades, And Family Entertainment Centers

Carnival Games And Rides

Mechanical Rides And Attractions

Water Rides And Attractions

Other Amusement Park And Arcade Rides, Games, And Attractions

Advertising Revenues

Sponsorship Rights

Parking Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Meals And Non-Alcoholicoholic Beverages

Alcoholic Beverages

Resale Of Merchandise

Resale Of Merchandise - Packaged Food And Beverages

Resale Of - Apparel And Memorabilia Merchandise

Resale Of Other Merchandise

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Amusement & Theme Parks Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Amusement & Theme Parks companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Amusement & Theme Parks company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Amusement & Theme Parks industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Amusement & Theme Parks measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 2%

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Chief Executives0%
General and Operations Managers1%
Protective Service Occupations 7%
Other Protective Service Workers 7%
Food Preparation and Serving Related Occupations 16%
Food and Beverage Serving Workers 9%
Fast Food and Counter Workers 6%
Personal Care and Service Occupations 30%
Entertainment Attendants and Related Workers 26%
Miscellaneous Entertainment Attendants and Related Workers 24%
Amusement and Recreation Attendants 24%
Sales and Related Occupations 13%
Retail Sales Workers 11%
Cashiers 7%
Cashiers 7%
Office and Administrative Support Occupations 8%
Source: Bureau of Labor Statistics

Amusement & Theme Parks Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Cool Stuff: Chogrin’s ‘Fake Theme Parks’ Art Show Is Coming to Gallery 1988 - And here’s a few pieces paying tribute HBO’s update of Michael Crichton’s sci-fi theme park Westworld: Finally, here’s a collection of assorted theme parks from Rick and Morty, Pinocchio and even a video game: All of these pieces are curated and ... (01/10/2018)
  • This Art Show About Fake Amusement Parks Is So Good - Everyone loves a good amusement park. But it takes a special kind of nerd to ... The show is called “Fake Theme Parks” and it debuts Friday, January 12 at Gallery 1988 in Los Angeles. Fifty artists created a huge variety of work based on parks from ... (01/10/2018)
  • What are the most trip-worthy new theme park attractions in 2018? - While none of these parks have opened any attractions that are by themselves world-class (with the exception of Ferrari World's long-opened Formula Rossa), they are collectively well worth a look by a curious theme park fan who's seeking a more reliably ... (01/09/2018)
  • Disney Roundup: Theme park pricing… 5 Disney World projects to follow in 2018 - Expert: Here's how Orlando theme park pricing will affect tourism this year and beyond Tourists are excited to see what's coming next to Orlando's big theme parks — something on which park executives want to capitalize. And one way they're expected do ... (01/09/2018)
  • Amusement and theme park market set to witness an uptick by 2021 according to new research report - However, the key players of the theme park market are Walt Disney, Merlin Entertainment Plc and Six Flags Entertainment Corporation. These key players are also profiled with their financial information and respective business strategies. Theme parks are ... (01/09/2018)
  • The One Phrase Disney Theme Park Characters Aren't Allowed to Say - The 14 Disney theme parks located around the world attract so many attendees each year that the company recently decided to increase admission for peak times by 20 percent to help decrease crowd congestion. Anaheim’s Disneyland is such a popular tourist ... (01/08/2018)
  • Central Florida Theme Parks: Walt Disney Brrr - Central Florida is the indisputable hub of the theme-park industry. Walt Disney World and Comcast's Universal Orlando operate six of the world's 10 most visited theme parks, according to industry tracker Themed Entertainment Association. With Disney and ... (01/06/2018)
  • VR experience: Disney addition hints at theme park future - More:The best new theme park rides of 2017 More:Investors: Dow's 2018 winners were among worst stocks last year While it's easy to see how this type of experience could become a major part of theme parks, it's obvious why Disney chose to debut the ... (01/05/2018)
  • These Abandoned Theme Parks Are Guaranteed To Make You Nostalgic - Lawless captures the park’s deteriorating condition in his new book, Abandoned: Hauntingly Beautiful Deserted Theme Parks, which features 13 such parks across the world, from Joyland Amusement Park in Wichita, Kansas to Berlin’s Spreepark. The Ominous ... (01/02/2018)

Government Contracts

In 2016, the federal government spent a total of $40,417 on Amusement & Theme Parks. It has awarded 8 contracts to 4 companies, with an average value of $10,104 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Amusement & Theme Parks to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption
Competing IndustrySales Relative to Amusement & Theme ParksOpportunity/Threat
Movie Theaters
Movie Theaters
Golf Courses & Country Clubs Competing industry
Casinos Competing industry
Bowling Alleys Competing industry

Sales from other industries of Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption are less than those from Amusement & Theme Parks. This may mean that other channels are a competitive risk of increasing their Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption sales, taking market share from this industry.
Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption
Competing IndustrySales Relative to Amusement & Theme ParksOpportunity/Threat
Golf Courses & Country Clubs Competing industry
Casinos Competing industry
Condominium & Homeowner's Associations & Athletic Associations Competing industry
Sports Teams & Clubs Competing industry
Bowling Alleys Competing industry

Sales from other industries of Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption are less than those from Amusement & Theme Parks. This may mean that other channels are a competitive risk of increasing their Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption sales, taking market share from this industry.
Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

Parking Services
Parking Services Product Sales Report

Advertising Services
Advertising Services Product Sales Report

Sponsorship Rights
Sponsorship Rights Product Sales Report

Alcoholic Beverages Prepared/Served/Dispensed, For Immediate Consump
Alcoholic Beverages Prepared/Served/Dispensed, For Immediate Consump Product Sales Report

Reservation & Travel Services
Reservation & Travel Services Product Sales Report

Reservation And Travel Services - Packaged Tours
Reservation And Travel Services - Packaged Tours Product Sales Report

Rental Or Lease Of Goods And/Or Equipment
Rental Or Lease Of Goods And/Or Equipment Product Sales Report

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Amusement parks (e.g., theme, water), Water parks, amusement, Theme parks, Piers, Parks (e.g., etc.

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