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2018 Market Analysis & Industry Outlook: Boat Dealers

Overview: the U.S. Boat Dealers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Boat Dealers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Boat Dealers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Sporting Goods & Recreational Equipment

Boats & Other Sport Vehicles, Parts & Accessories

New Boats, Canoes, Kayaks, Motors, Parts & Accessories

Used Boats, Canoes, Kayaks, Motors, Parts & Accessories

All-Terrain Vehicles (Atvs) & Personal Watercraft

All Nonmerchandise Receipts

Labor Charges For Work Performed By This Establishment

Parts, Paint & Materials Installed In Repair

Receipts From Pleasure Boat Storage & Docking Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Boat Dealers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Boat Dealers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Boat Dealers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Boat Dealers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Boat Dealers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 40%
Retail Sales Workers 35%
Counter and Rental Clerks and Parts Salespersons 10%
Parts Salespersons 8%
Retail Salespersons 23%
Retail Salespersons 23%
Office and Administrative Support Occupations 15%
Installation, Maintenance, and Repair Occupations 30%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 26%
Small Engine Mechanics 17%
Motorboat Mechanics and Service Technicians 7%
Motorcycle Mechanics 9%
Miscellaneous Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 6%
Recreational Vehicle Service Technicians 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Boat Dealers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Precision Watercraft trademarks "MONSTER CAT" - Boat hulls - 02/02/2018
  • American Marine Design trademarks "" - Boats and structural parts therefor - 01/12/2018
  • Marinemax trademarks "MARINEMAX" - Computer application software for mobile devices, mobile phones, handheld computers, mobile computers - 12/04/2017

  • Top Innovators

    CompanyInnovation Score
    Enertech Global

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Boats and bucks highlight shows - "Plus, you'll have all of the state's major dealers right there under one roof, so they'll be very competitive to make the best deals." Demand will increase later in the year when warmer weather spurs people to think about buying a new boat, so early ... (01/11/2018)
    • Boat tours to mega sea bridge a hit in mainland, but not in HK - Operators are charging the tourists anywhere from 100 yuan to nearly 600 yuan for the boat tours, which have become quite popular, reports. A sales manager of Guangzhou-based GZL International Travel Service, which began to offer the boat tours ... (01/11/2018)
    • Colorado Parks and Wildlife participating at Denver Boat Show, Sportsmen's Expo - "We are grateful for the support of boaters and the Colorado Marine Dealers Association for their continued participation in the program." Colorado Parks and Wildlife also is an exhibitor at the show, with a booth that will showcase boat safety and the ... (01/11/2018)
    • Boatyard bandits make off with expensive marine gadgets - DANIA BEACH, Fla. - Broward County sheriff's deputies are searching for several men they say broke into a Dania Beach boat dealership and made off with thousands of dollars worth of equipment. Deputies said sometime in the early morning hours of Dec. 17 ... (01/10/2018)
    • Portland Boat Show kicks off - It will showcase more than 40 of the area’s top boat dealers and over 100 brands. We plan to explore fishing boats, runabouts, pontoon boats, ski boats, cruisers, outboard motors, wakeboard boats, yachts, inflatables, paddle boats, personal watercraft ... (01/10/2018)
    • Suspects sought in burglary of six boats at marine dealership - Sometime overnight on Wednesday, six boats were burglarized at GT Marine in south Manatee County, according to the Manatee County Sheriff’s Office. An unknown number of suspects entered six vessels that were in a fenced-in enclosure at GT Marine, located ... (01/10/2018)
    • British boat industry SOARS with highest sales for 10 years as builders cash in on Brexit - Sales soared by 3.4 percent to £3.1billion in the year to April 2017, a total not seen since the global crash of 2008 according to lobby group British Marine. The sector supports more than 33,000 jobs in the UK's manufacturing and service industry, while ... (01/10/2018)
    • Boat dealers power ahead as economy picks up - Dealers at the Houston Boat Show anticipate stronger local sales this year as oil prices stabilize and buyers look to replace vessels damaged by Hurricane Harvey. Hundreds of dealers showcased more than 1,000 boats at the 63rd annual expo, which occupied ... (01/10/2018)
    • U.S. Boat Sales Strong Heading into 2018, Poised for Another Year of Growth - CHICAGO--(BUSINESS WIRE)--The National Marine Manufacturers Association (NMMA), representing the nation’s recreational boat, engine and marine accessory manufacturers, announced today it expects unit sales of new powerboats to be up six percent in 2017 ... (01/09/2018)
    • Houston Boat Show helps Houstonians get afloat after Harvey - according to preliminary estimates from the Boat Owners Association of The United States. Sales have been steadily increasing in the weeks leading up to the 63rd annual boat show as people have started to move forward, said Jonathan Whitmire, general ... (01/07/2018)

    Government Contracts

    In 2016, the federal government spent a total of $4,621,353 on Boat Dealers. It has awarded 221 contracts to 102 companies, with an average value of $45,307 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Used boat dealers, Boat dealers, new and used, Power boat dealers, Outboard motor dealers, Marine supply dealers, Sail boat dealers, Boat trailer dealers, etc.

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