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2018 Market Analysis & Industry Outlook: Book Publishers

Overview: the U.S. Book Publishers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Book Publishers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Book Publishers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total


Elementary And Secondary School Textbooks

Post-Secondary Textbooks

Professional, Technical, And Scholarly Books

Professional And Technical Books

Scholarly Books

Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.)

General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.)

Adult Trade Books

Religious Books

All Other Adult Trade Books

Other Publishing - Subscriptions And Sales

Other Publishing, Excluding Book Publishing - Subscriptions And Sales

Other Publishing - Sale Of Advertising Space

Other Publishing, Excluding Book Publishing - Sale Of Advertising Space

Licensing Of Rights To Use Intellectual Property

Licensing Of Rights To Use Intellectual Property Protected By Copyright

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Book Publishers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Book Publishers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Book Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Book Publishers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Book Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 28%
Art and Design Workers 6%
Media and Communication Workers 21%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 14%
Editors 12%
Sales and Related Occupations 16%
Sales Representatives, Services 11%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 23%
Other Office and Administrative Support Workers 9%
Production Occupations 9%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Book Publishers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Mcgraw-Hill Global Education Holdings trademarks "NUTRITIONCALC PLUS" - Providing a website featuring non-downloadable software containing educational content in the field of nutrition and dietary analysis and for providing dietary analysis and reports - 03/02/2018
  • Good News Publishers trademarks "THEOLOGY IN COMMUNITY" - Series of non-fiction books in the field of religion - 03/02/2018
  • Hachette Book Group trademarks "NOVEL SUSPECTS" - Education and entertainment services - 03/02/2018
  • Protagenic Therapeutics Inc.\new raises $6 million in funding. - 04/22/2016
  • Houghton Mifflin Harcourt patents System And Method For Representing And Updating A Test-taker Status By Remote Polling - 04/07/2016
  • Perseus Books raises $892 million in funding. - 11/10/2015
  • Mcgraw-Hill Global Education Holdings raises $116 million in funding. - 08/26/2015
  • Thomas Publishing patents Device And System For Searching, Displaying And Operating Websites And Other Electronic Content - 10/16/2014
  • Wolters Kluwer United States patents Computer-implemented System And Methods For Distributing Content Pursuant To Audit-based Processes - 07/03/2014

  • Top Innovators

    CompanyInnovation Score
    Houghton Mifflin Harcourt754
    Thomas Publishing185
    Wolters Kluwer United States8
    Athlon Sports Communications

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • 'Media is collateral damage': Publishers react to Facebook's sweeping News Feed changes - Publishers and media companies had a rude awakening Thursday when Facebook announced sweeping changes to its News Feed. In a dramatic shake-up, Facebook said it would start playing up status updates from friends and family in the News Feed, effectively ... (01/12/2018)
    • Analyst by day, book publisher and author by night - In this series, I’m going to discuss how you can find your creative outlet outside the 9–5, through interviews with individuals who are doing just that. I made this web series and I want to continue showcasing the stories of individuals who figured out ... (01/12/2018)
    • Book Publishing’s Weak Bet On “Fire And Fury”? Blame Data - On its face, an account based on unprecedented access to a figure as divisive as Trump sounds like a runaway hit. But the fact that the book publisher bet much more conservatively on it says a lot about the data problems that still bedevil the book ... (01/12/2018)
    • Hearst plans to lay off 145 at Pennsylvania publisher - Hearst agreed in October to purchase the publisher of health and wellness books and magazines, which also include Women's Health and Prevention. The book business published best-sellers such as "An Inconvenient Truth" by former Vice President Al Gore. (01/12/2018)
    • 'Fire and Fury' publisher says 1.4 million copies have been ordered - Michael Wolff's book about the Trump White House has created the type of publishing sensation normally associated with J.K. Rowling's stories. The publisher, Henry Holt, said Thursday that 1.4 million hardcover copies have been ordered. The publisher is ... (01/12/2018)
    • Facebook’s newsfeed changes: a disaster or an opportunity for news publishers? - Clearly, this is a blow for news publishers who have spent the last decade or so fighting ... what a plethora of recent studies and books have shown which is that using Facebook can make you miserable. News content – which is usually ‘bad’ news ... (01/12/2018)
    • Kindle Direct Publishing condensed the entire publishing process to hours: J Alchem - Further, in traditional publishing, your book is available in some stores only. With KDP, your book is easily accessible by global readers. You can even manage your sales, check the royalty, and find out who your readers are.” “A writer is hungry for ... (01/12/2018)
    • Jeter imprint acquires book by Comfort Cases founder - Jeter Publishing told The Associated Press on Thursday that Scheer’s ”A Forever Family: One Man, One Backpack, A World of Difference” will come out in November. The book tells of Scheer’s years in foster care as a child, his struggles with ... (01/12/2018)
    • Workman Announces New Director and Art Director of Children's Publishing - Todd was most recently at Abrams, where she recently took on the role of editorial director of Abrams Appleseed and children’s licensed publishing. Since joining Abrams in December 2014, Todd specialized in books for children up to age five and licensed ... (01/11/2018)
    • 'Fire and Fury' is No. 1 on USA TODAY's list as Trump book sets sales records - Fire and Fury: Inside the Trump White House by Michael Wolff, which made its debut at No.1 on USA TODAY’s Best-Selling Books list on Thursday, has set sales records for its publisher. Stephen Rubin, Henry Holt’s president and publisher, said Thursday ... (01/11/2018)

    Government Contracts

    In 2016, the federal government spent a total of $76,596,932 on Book Publishers. It has awarded 1,352 contracts to 251 companies, with an average value of $305,167 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Book Publishers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Licensing Of Rights To Use Intellectual Property
    Competing IndustrySales Relative to Book PublishersOpportunity/Threat
    Research & Development in Biotechnology
    Condominium & Homeowner's Associations & Athletic Associations
    Engineering Services
    Corporate, Subsidiary & Regional Managing Offices
    Offices of Other Holding Companies

    Since sales from Book Publishers are a small fraction compared to other industries selling Licensing Of Rights To Use Intellectual Property, companies in the Book Publishers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Licensing Of Rights To Use Intellectual Property Product Sales Report

    Licensing Of Rights To Intellectual Prop - Protected By Copyright
    Competing IndustrySales Relative to Book PublishersOpportunity/Threat
    Condominium & Homeowner's Associations & Athletic Associations
    Magazine & Periodical Publishers
    Research & Development in Biotechnology
    Professional Organizations Competing industry
    Surveying & Mapping Services Competing industry

    Sales from other industries of Licensing Of Rights To Intellectual Prop - Protected By Copyright are less than those from Book Publishers. This may mean that other channels are a competitive risk of increasing their Licensing Of Rights To Intellectual Prop - Protected By Copyright sales, taking market share from this industry.
    Licensing Of Rights To Intellectual Prop - Protected By Copyright Product Sales Report

    Printing Services
    Printing Services Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Dictionary publishers and printing combined, Religious book publishers and printing combined, Almanac publishers and printing combined, Technical manual and paperback book publishers and printing combined, Map publishers and printing combined, Encyclopedia publishers (except exclusive Internet publishing), School book publishers and printing combined, Technical manual and paperback book publishers (except exclusive Internet publishing), Guide, street map, publishers and printing combined, Pamphlet publishers and printing combined, Publishers, book, combined with printing, Nonfiction book publishers and printing combined, School textbook publishers (except exclusive Internet publishing), Book publishers and printing combined, Professional book publishers and printing combined, Publishers (except exclusive Internet publishing), map, Nonfiction book publishers (except exclusive Internet publshing), Fiction book publishers and printing combined, Globe cover publishers, Book publishers, university press (except exclusive Internet publishing), Encyclopedia publishers and printing combined, University press publishers (except exclusive Internet publishing), School book publishers (except exclusive Internet publishing), Travel guide book publishers and printing combined, Atlas publishers and printing combined, Book (e.g., hardback, paperback, tape) publishers (except exclusive Internet publishing), publishers (except exclusive Internet publishing), Travel guide book publishers (except exclusive Internet publishing), School textbook publishers and printing combined, Fiction book publishers (except exclusive Internet publishing), Map publishers (except exclusive Internet publishing), Globe cover publishers and printing combined, Atlas publishers (except exclusive Internet publishing), Almanac publishers (except exclusive Internet publishing), Street map guide publishers (except exclusive Internet publishing), Religious book publishers (except exclusive Internet publishing), Pamphlet publishers (except exclusive Internet publishing), Professional book publishers (except exclusive Internet publishing), Technical manual publishers (except exclusive Internet publishing), Dictionary publishers (except exclusive Internet publishing), etc.

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