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2018 Market Analysis & Industry Outlook: Broadcasting


Overview: the U.S. Broadcasting Industry

This report provides answers to key questions about the industry:
What is the total market size (industry revenue)?

This report shows the total market size for the Broadcasting industry, comprised of total revenues of both public and private companies over the last five years (2012-2017), current year (2018) estimates, and outlook to 2022.

What is the industry outlook?

The industry Outlook and Forecasts show how the Broadcasting industry is heading over the next five years (2018-2022). Market forecasts account for historical growth, cyclical changes, and general economic outlook.

Market Analysis: Is the market growing or declining, and how quickly?

The Market Analysis section shows the five-year growth trends for Broadcasting, year-by-year from 2012-2017.

Are long-term forecasts positive or negative?

Forecasts for 2018-2022 for the industry show the future growth and market opportunity for Broadcasting companies.

"These competitors may have significantly greater financial, marketing and managerial resources than we do, may have generated greater revenue and may be better known than we are at this time..."
What is the average company size in the industry?

The average number of employees and average revenue for a typical Broadcasting company is charted over time for the last five years to the present.

How many companies are in the industry?

Track how many companies compete in the Broadcasting industry, and how the number of companies has changed over the past five years.


Market Size & Industry Statistics

The total U.S. industry market size for Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Broadcasting market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2013        2014        2015        2016        2017        2018*
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2018* 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Radio Programs (Radio Program Rights.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

Air Time - Television Or Cable

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Sale Of Online Advertising Space

Resale Of Merchandise

All Other Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 8%

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Top Executives 5%
Chief Executives1%
General and Operations Managers3%
Business and Financial Operations Occupations 6%
Computer and Mathematical Occupations 7%
Computer Occupations 7%
Arts, Design, Entertainment, Sports, and Media Occupations 46%
Entertainers and Performers, Sports and Related Workers 10%
Actors, Producers, and Directors 10%
Producers and Directors 10%
Media and Communication Workers 19%
Announcers 10%
Radio and Television Announcers 10%
News Analysts, Reporters and Correspondents 5%
Reporters and Correspondents 7%
Media and Communication Equipment Workers 15%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 7%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 14%
Sales Representatives, Services 12%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Miscellaneous Sales Representatives, Services 5%
Sales Representatives, Services, All Other 5%
Office and Administrative Support Occupations 16%
Information and Record Clerks 6%
Customer Service Representatives 17%
Customer Service Representatives 17%
Installation, Maintenance, and Repair Occupations 6%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers 15%
Radio and Telecommunications Equipment Installers and Repairers 15%
Telecommunications Equipment Installers and Repairers, Except Line Installers 15%
Other Installation, Maintenance, and Repair Occupations 6%
Line Installers and Repairers 6%
Telecommunications Line Installers and Repairers 6%
Source: Bureau of Labor Statistics


Broadcasting Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Broadcasting industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Broadcasting industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Innovators:
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators:
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Broadcasting industry.
Source:
IncFact




Innovation News

  • Game Show Network trademarks "GAME SHOW NETWORK" - Broadcasting of game show programs; Television broadcasting - 10/04/2018
  • Game Show Network trademarks "GAME SHOW NETWORK" - Entertainment services in the nature of television programming services, on-going television game shows, online, interactive computer games and mobile games in the form of non-downloadable software accessed through mobile phones, PDAs, other types of hand-held devices, gaming devices, set-top boxes, personal computers, and consoles, providing online skill games, non-downloadable computer games played on mobile phones, PDAs and other types of hand-held devices, gaming devices, set-top boxes, personal computers and consoles - 10/04/2018
  • Game Show Network trademarks "GAME SHOW NETWORK" - Broadcasting of game show programs; Television broadcasting - 10/04/2018
  • Turner Broadcasting System patents Platform For Publishing Graphics To Air - 10/04/2018
  • Turner Broadcasting System patents Platform For Publishing Graphics To Air - 10/04/2018
  • Turner Broadcasting System patents Platform For Publishing Graphics To Air - 10/04/2018
  • CarGurus raises $2 million in funding. - 08/23/2017
  • Clear Channel Outdoor raises $476 million in funding. - 03/06/2017
  • Clear Channel Outdoor raises $476 million in funding. - 03/06/2017


  • Government Contracts

    In 2016, the federal government spent a total of $25,211,646 on Broadcasting. It has awarded 2,854 contracts to 476 companies, with an average value of $52,966 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount