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2018 Market Analysis & Industry Outlook: Broadcasting

Overview: the U.S. Broadcasting Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Radio Programs (Radio Program Rights.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

Air Time - Television Or Cable

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Sale Of Online Advertising Space

Resale Of Merchandise

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 8%

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Top Executives 5%
Chief Executives1%
General and Operations Managers3%
Business and Financial Operations Occupations 6%
Computer and Mathematical Occupations 7%
Computer Occupations 7%
Arts, Design, Entertainment, Sports, and Media Occupations 46%
Entertainers and Performers, Sports and Related Workers 10%
Actors, Producers, and Directors 10%
Producers and Directors 10%
Media and Communication Workers 19%
Announcers 10%
Radio and Television Announcers 10%
News Analysts, Reporters and Correspondents 5%
Reporters and Correspondents 7%
Media and Communication Equipment Workers 15%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 7%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 14%
Sales Representatives, Services 12%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Miscellaneous Sales Representatives, Services 5%
Sales Representatives, Services, All Other 5%
Office and Administrative Support Occupations 16%
Information and Record Clerks 6%
Customer Service Representatives 17%
Customer Service Representatives 17%
Installation, Maintenance, and Repair Occupations 6%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers 15%
Radio and Telecommunications Equipment Installers and Repairers 15%
Telecommunications Equipment Installers and Repairers, Except Line Installers 15%
Other Installation, Maintenance, and Repair Occupations 6%
Line Installers and Repairers 6%
Telecommunications Line Installers and Repairers 6%
Source: Bureau of Labor Statistics

Broadcasting Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • A & E Television Networks trademarks "THE CULT NEXT DOOR" - Entertainment services - 03/03/2018
  • Starz trademarks "QURATE RETAIL GROUP" - Downloadable mobile application software for interactive retail sales of general merchandise - 03/03/2018
  • Nbcuniversal trademarks "NBCUNIVERSAL LIGHTBLADE" - Rental of lighting apparatus for movie sets, theatrical sets, television studios and film studios; rental of photographic equipment - 03/02/2018
  • Sirius XM Radio patents System And Method For Improved Updating And Annunciation Of Traffic Enforcement Camera Information In A Vehicle Using A Broadcast Content Delivery Service - 02/22/2018
  • Charter Communications Inc. /Mo/ patents Technique For Providing Programming Content Through A Communications Network Having Limited Bandwidth - 02/15/2018
  • Nbcuniversal patents Apparatus And Method For Generating Virtual Reality Content - 01/25/2018
  • CarGurus raises $1 million in funding. - 08/23/2017
  • Clear Channel Outdoor Holdings raises $1,201 million in funding. - 03/06/2017
  • ICTV Brands raises $7 million in funding. - 01/31/2017

  • Top Innovators

    CompanyInnovation Score
    Discovery Communications1274
    A & E Television Networks1262
    Charter Communications Inc. /Mo/533
    Sirius XM Radio360

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • 5 NPR Podcasts to Listen to on National Public Broadcasting Day - When American inventor Lee deForest set up microphones, a transmitter and antenna in the Metropolitan Opera House on January 13, 1910, listeners heard—through much static and radio interference—performances of Cavalleria Rusticana and Pagliacci ... (01/13/2018)
    • Spanish Broadcasting System, Grupo Radio Centro Settle 'El Ratón' Alleged Poaching Case - SPANISH BROADCASTING SYSTEM's lawsuit against GRUPO RADIO CENTRO for allegedly poaching host MARTIN ROMERO HERNANDEZ ("EL RATON") from SBS' Regional Mexican KLAX (97.9 LA RAZA)/LOS ANGELES for GRC's Regional Mexican KXOS (RADIO CENTRO 93.9)/LOS ANGELES has ... (01/12/2018)
    • Interns Wanted: Opportunities in Broadcasting, Writing, Media - This Intern opportunity presents a practical experience in the operations of a sports Internet site or in the broadcast side of the business. This is a unique opportunity to work in the competitive world of sports Internet multi-media services while ... (01/12/2018)
    • Coleman High School's first ever broadcasting class - Abilene, Texas (KRBC) - Coleman High School is helping their students get their start early in broadcast with their first ever production class. Becky Hohmann, the teacher who started the program says the class has thirteen students. "They have come a long ... (01/11/2018)
    • Cancer claims life of very first Delmarva Broadcasting Radiothon ambassador - A young boy whose strength, courage, and grace during a years-long battle with childhood cancer truly exemplified the battles Delmarva Broadcasting Company supported with its annual fundraiser has died. Your browser does not support the audio element. (01/11/2018)
    • Twitch Reportedly Spent A Lot Of Money On Overwatch League Broadcasting Deal - You need a javascript enabled browser to watch videos. GS News Update: Overwatch Update Adds New Skins And Makes Changes; Full Patch Notes Released (01/10/2018)
    • Destroying what made American broadcasting great - Tom Wheeler served as the 31st Chairman of the Federal Communications Commission from 2013-2017. Two recent headlines have put in context the real-life importance of the seemingly arcane, legalistic and academic debate regarding the nation’s television ... (01/10/2018)
    • Trail Blazers Begin Broadcasting in 4K - If you have DirecTV and a nice television, you can see the Blazers as never before. As the Portland Trail Blazers face the Oklahoma City Thunder tonight, viewers will have the chance to see them in higher definition than ever before. As Trail Blazers ... (01/09/2018)
    • Georgia Tech plans new $10 million sports broadcasting facility (Video) - Georgia Tech is planning a new $10 million sports broadcasting facility. The school wants to convert an existing administration building into a high-definition production facility for events to be broadcast on ESPN’s Atlantic Coast Conference (“ACC ... (01/08/2018)
    • Ranking 8 broadcasting calls of Alabama’s game-winning TD from best to worst - Hey Alabama fans, how many times have you watched Tua Tagovailoa’s game-winning touchdown pass since the Crimson Tide put the dagger in Georgia during overtime of an epic national title game on Monday night? Too many to count already? Good. We’re going ... (01/08/2018)

    Government Contracts

    In 2016, the federal government spent a total of $25,211,646 on Broadcasting. It has awarded 2,854 contracts to 476 companies, with an average value of $52,966 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Broadcasting to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Television Broadcasting - Air Time
    Competing IndustrySales Relative to BroadcastingOpportunity/Threat
    Television Broadcasting Competing industry

    Sales from other industries of Television Broadcasting - Air Time are less than those from Broadcasting. This may mean that other channels are a competitive risk of increasing their Television Broadcasting - Air Time sales, taking market share from this industry.
    Television Broadcasting - Air Time Product Sales Report

    Radio Broadcasting - Air Time
    Competing IndustrySales Relative to BroadcastingOpportunity/Threat
    Radio Broadcasting Competing industry
    Radio Stations Competing industry
    Radio Networks Competing industry

    Sales from other industries of Radio Broadcasting - Air Time are less than those from Broadcasting. This may mean that other channels are a competitive risk of increasing their Radio Broadcasting - Air Time sales, taking market share from this industry.
    Radio Broadcasting - Air Time Product Sales Report

    Public & Non-Commercial Programming Services - Radio
    Public & Non-Commercial Programming Services - Radio Product Sales Report