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2018 Market Analysis & Industry Outlook: Business to Business Electronic Markets

Overview: the U.S. Business to Business Electronic Markets Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Business to Business Electronic Markets: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Business to Business Electronic Markets industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

New And Used Automobiles, Crossovers, Motorcycles, And Trailers

Used Automobiles, Including Crossovers


New And Rebuilt Automotive And Trailer Parts And Supplies

New Computer Equipment

Packaged Computer Software, Including Pc Game Software But Excluding Cartridges And DVD Games For Video-Game Consoles

Electronic Parts And Equipment, Excluding Communications Equipment

Integrated Circuits


Other Electronic Parts And Equipment

General-Purpose Industrial Machinery, Equipment, And Parts

New Controlling, Recording, And Indicating Instruments And Accessories

Sporting And Recreational Goods And Supplies

Marine Pleasure Craft, Equipment, And Accessories

Toys And Hobby Goods And Supplies

Toys And Games, Including Children's Vehicles

Video Games, Excluding Pc Game Software

Pharmaceuticals, Pharmaceutical Supplies, Cosmetics, And Toiletries, Including Body And Hand Soaps

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Business to Business Electronic Markets company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Business to Business Electronic Markets industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Business to Business Electronic Markets measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 6%
Sales and Related Occupations 43%
Sales Representatives, Wholesale and Manufacturing 35%
Sales Representatives, Wholesale and Manufacturing 35%
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products 6%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 29%
Office and Administrative Support Occupations 22%
Information and Record Clerks 6%
Transportation and Material Moving Occupations 10%
Source: Bureau of Labor Statistics

Business to Business Electronic Markets Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Recon Group trademarks "SMART RETURNS" - Goods warehousing; Retail outlets featuring consumer electronics and general consumer merchandise; On-line retail store services featuring consumer electronics and general consumer merchandise; Providing consumer product information via the internet; Electronic catalog services featuring consumer electronics and general consumer merchandise; Order fulfillment services; Retail store services feature a wide variety of consumer goods of others; Inventory control; Goods or services price quotations; Retail discount store services in the field of consumer electronics and general consumer merchandise; Business management services - 03/02/2018
  • Rochester Electronics trademarks "RE" - Online retail store in the field of semiconductors; business consulting services - 02/16/2018
  • TX Direct trademarks "SOLIDO'PAY" - Credit card transaction processing services - 02/02/2018
  • Kyriba raises $18 million in funding. - 09/22/2017
  • Financial Transmission Network raises $2 million in funding. - 09/21/2017
  • Energy Bank patents Lighting Fixture - 09/07/2017
  • Hitachi Data Systems patents Deduplication And Garbage Collection Across Logical Databases - 08/31/2017
  • Razberi Technologies patents System And Method For A Security System - 07/13/2017
  • Seamless Medical Systems raises $3 million in funding. - 10/13/2016

  • Top Innovators

    CompanyInnovation Score
    Hitachi Data Systems108
    Universal Remote Control37
    Energy Bank32
    Sennco Solutions9

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Top 30 Tech Exits To Watch In 2018 - The San Francisco-based electronic document software developer ... a bidder could emerge to capture its rapidly expanding business. The sales technology developer went to the private markets for capital again in 2017 — a $50 million round valuing the ... (01/12/2018)
    • Gus Bontzos to Head Peraton’s Defense & Electronic Warfare Sector; Stu Shea Comments - Virginia-based company’s defense and electronic warfare sector. Peraton CEO Stu Shea said the formation of new business sectors and appointments aim to reflect the company’s focus as it works to meet clients’ mission requirements and seek ... (01/12/2018)
    • Tradeweb bond volumes spike as MiFID II sparks electronic trading rush - In the first five days of trading under the second version of the Markets in Financial ... “We saw an increase in electronic trading of mandated products under MiFID II,” said Enrico Bruni, head of Europe and Asia business at Tradeweb. (01/11/2018)
    • Serial Attached SCSI Market To Witness Enhanced Usage In Electronic Product, Computer, Aerospace & Defense Sectors Till 2021 | Million Insights - Some of the important companies, engaged in the business of the Serial Attached ... Aerospace, and Electronic products. This report studies Serial Attached SCSI in Global market, especially in North America, Europe, China, Japan, Korea and Taiwan, focuses ... (01/11/2018)
    • Global Electronic Warfare Market 2017-2027 - Research and Markets - DUBLIN--(BUSINESS WIRE)--The "The Global Electronic Warfare Market 2017-2027" report has been added to Research and Markets' offering. The global electronic warfare market is expected to be valued at more than US$13 Billion in 2017, and will grow at a CAGR ... (01/10/2018)
    • Worries China will lower US asset purchases hits markets - Speculation that China may cut or even halt its purchases of U.S. Treasurys weighed on stock markets Wednesday and sent the dollar ... Benchmark U.S. crude oil rose 71 cents to $63.66 per barrel in electronic trading on the New York Mercantile Exchange. (01/10/2018)
    • Learn details of the global electronic design automation market insights and trends to 2025 - Electronic Design Automation Industry 2018 Market Research Report has been analyzed in detail to assist clients with all the vital data to frame tactical business judgments and propose strategic growth plans. The Electronic Design Automation Market report ... (01/10/2018)
    • Telit and PST Electronics Partner to Enable Global Expansion into New and Emerging Markets - PST has selected the Telit deviceWISE platform to support the company's aggressive plans to scale their IoT suite of solutions into new global markets. Learn more about ... securely delivering real-time business intelligence to PST customers. (01/10/2018)
    • The global electronic health record market is expected to grow at a CAGR of 5.6% from 2017 to 2027 - Read on to discover how you can exploit the future business opportunities emerging in this sector ... The 151-page report provides clear detailed insight into the global electronic health record market. Discover the key drivers and challenges affecting ... (01/09/2018)
    • Electronic Power Steering Market Recent Trends, Business Opportunities and Analysis by 2025 - (EMAILWIRE.COM, January 05, 2018 ) The electromechanical power steering controls and assists vehicle steering using an intelligently controlled electric motor. It is the latest system in which the electric motor ("E-motor") is attached directly to the ... (01/05/2018)

    Government Contracts

    In 2016, the federal government spent a total of $242,362 on Business to Business Electronic Markets. It has awarded 20 contracts to 11 companies, with an average value of $22,033 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Business to Business Electronic Markets to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    New Computer Equipment
    Competing IndustrySales Relative to Business to Business Electronic MarketsOpportunity/Threat
    Computer & Computer Peripheral Equipment & Software Merchant Wholesalers
    Electrical & Electronic Appliance, Television & Radio Set Merchant Wholesalers
    Stationery & Office Supplies Merchant Wholesalers
    Office Equipment Merchant Wholesalers
    Hardware Merchant Wholesalers Competing industry

    Sales from other industries of New Computer Equipment are less than those from Business to Business Electronic Markets. This may mean that other channels are a competitive risk of increasing their New Computer Equipment sales, taking market share from this industry.
    New Computer Equipment Product Sales Report

    New And Rebuilt Automotive Parts And Supplies
    Competing IndustrySales Relative to Business to Business Electronic MarketsOpportunity/Threat
    Automobile Supplies & New Parts Merchant Wholesalers
    Automobile & Other Automobile Merchant Wholesalers
    Industrial Machinery & Equipment Merchant Wholesalers
    Tire & Tube Merchant Wholesalers
    Industrial Supplies Merchant Wholesalers

    Since sales from Business to Business Electronic Markets are a small fraction compared to other industries selling New And Rebuilt Automotive Parts And Supplies, companies in the Business to Business Electronic Markets industry have the opportunity to expand their product offering to take share from these adjacent industries.
    New And Rebuilt Automotive Parts And Supplies Product Sales Report

    Office Paper, Office Supplies, Greeting Cards, And Labels
    Office Paper, Office Supplies, Greeting Cards, And Labels Product Sales Report

    Electronic Parts And Equipment
    Electronic Parts And Equipment Product Sales Report

    Electrical Apparatus And Equipment
    Electrical Apparatus And Equipment Product Sales Report

    Office And Consumer Paper, Including Stationery
    Office And Consumer Paper, Including Stationery Product Sales Report

    Pharmaceuticals Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Nondurable goods business to business electronic markets, wholesale trade, Electronic markets, durable goods, business to business, Business to business electronic markets, nondurable goods, Durable goods business to business electronic markets, etc.

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