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2018 Market Analysis & Industry Outlook: Car Rental & Leasing

Overview: the U.S. Car Rental & Leasing Industry

Declines in the auto industry spell leasing risks for dealers and lowered stock for rental car industry. Together, these cut into the companies' bottom line for the short term.

The car rental and leasing companies have seen its share of problems due to the economic downturn and the declines in the auto market. As car manufacturers struggled to cut costs, many opted to dissolve their auto leasing financing units. American cars have been depreciating so heavily that dealers and manufacturers are unable to sell leased cars at profit later. This offers third-party leasing companies an opportunity to enter the U.S. auto leasing market more aggressively, meaning more choice but higher interest rates to consumers.

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Car Rental & Leasing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Car Rental & Leasing industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Rental And Leasing Of Automobiles And Light Trucks

Rental, Except Leasing, Of Automobiles And Light Trucks

Leasing, Except Financial, Of Automobiles And Light Trucks

Rental And Leasing Of Heavy Trucks, Truck Trailers, And Buses

Rental Of Heavy Trucks, Truck Trailers, And Buses

Leasing, Except Financial, Of Heavy Trucks, Truck Trailers, And Buses

Automotive Equipment (Without Drivers) Rental And Leasing Related Services

Protection Plan

Maintenance And Repair And Related Services For Automobiles, Trucks And Other Road Transportation Vehicles, And Motor Homes, Tra

Reselling Service For Merchandise, Retail

Other Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Car Rental & Leasing Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Car Rental & Leasing companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Vehicles Sold and Leased

New vehicle salesAVAILABLE
Passenger carsAVAILABLE
New vehicle leasesAVAILABLE
Passenger carsAVAILABLE
Used vehicle salesAVAILABLE

Source: Department of Transportation
Units: millions of vehicles

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Car Rental & Leasing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Car Rental & Leasing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Car Rental & Leasing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 4%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 40%
Supervisors of Sales Workers 6%
First-Line Supervisors of Sales Workers 6%
Retail Sales Workers 29%
Counter and Rental Clerks and Parts Salespersons 28%
Counter and Rental Clerks 28%
Office and Administrative Support Occupations 14%
Information and Record Clerks 7%
Installation, Maintenance, and Repair Occupations 13%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 10%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Transportation and Material Moving Occupations 25%
Motor Vehicle Operators 12%
Material Moving Workers 10%
Laborers and Material Movers, Hand 9%
Cleaners of Vehicles and Equipment 9%
Source: Bureau of Labor Statistics

Car Rental & Leasing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • 2 held for swindling millions of rupees, on pretext of leasing reconditioned vehicles - 000 as monthly rent in return. However, they sold the vehicle for Rs 29,00,000 to Deepak Basnet, reads the statement. Likewise, they also took another car from a Dhading man last year promising him Rs 75,000 for leasing his vehicle, however, they ... (01/10/2018)
  • 'Used car scandal' explained and how you could be owed hundreds of pounds - Hundreds of Brits could be owed a refund worth hundreds of pounds if they purchased their car ... lease, hire or fleet purposes. Hundreds of previously mis-sold people could now be owed a payout as a result, according to campaigners, especially for ex ... (01/10/2018)
  • Car dealers warned over ‘one owner’ advertising - Some of the cars advertised had had only one driver for the duration of their lease but others would have had a number ... successively by a range of different drivers.” However, car rental firms have defended not the mis-advertising, but the concept ... (01/10/2018)
  • DEBATE: Is the drop in car sales last year symptomatic of Generation Rent? - While there’s evidence that Generation Rent is less likely to buy or lease cars than Generation X (born 1965-1979), or learn to drive, this appears most prevalent in urban areas, with more public transport or car-sharing services. Indeed, a recent study ... (01/10/2018)
  • Kiss That Dream Car Hello (And Goodbye) - Initially servicing just the Miami Beach Exotic Car Rental market, the company has recently expanded ... monthly payments and interest associated with leasing these vehicles from a dealer, you begin to see the appeal in just renting the vehicle one weekend ... (01/08/2018)
  • Automotive Fleet Leasing Market Size, Investment Feasibility and Industry Growth Rate Forecast 2017 – 2023 - Moreover, rental car companies, which make up the largest customer segment in the US fleet and lease market. The open-end segment accounted the largest market share beacuse they are primarily used commercial business due to which they posses the higher ... (01/04/2018)
  • Lease Undesirable Alternative: 80 Percent of EVs are Leased, Not Bought - Also look for ugly ducklings (today’s counterpart to the Pontiac Aztek), sedans in general (hemorrhaging market share), and cars from companies that oversold into the rental market. There are lot of rentals and lease cars coming back in 2018. Tech ... (01/03/2018)
  • I’m a Financial Advisor - and I Rent My Home and Lease My Car - Renee Cohen is a financial advisor whose mission is for you to love your money story. As a successful woman in my 30s, people are often surprised to learn that my car is leased and my home is rented - especially when they find out I'm a professional ... (01/02/2018)
  • Thrifty named Car Rental Company for 2017 - Thrifty Car Rental, a market leader in car rental and leasing industry in the UAE, has been recognized as Car Rental Company for the Year 2017 by the Middle East Hozpitality Excellence Awards. Thrifty Car Rental was announced Gold Winner at the ceremony ... (12/31/2017)

Government Contracts

In 2016, the federal government spent a total of $114,450,050 on Car Rental & Leasing. It has awarded 3,520 contracts to 259 companies, with an average value of $441,892 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Car Rental & Leasing to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Rental And Leasing Of Passenger Cars
Competing IndustrySales Relative to Car Rental & LeasingOpportunity/Threat
Passenger Car Rental Competing industry
Passenger Car Leasing Competing industry

Sales from other industries of Rental And Leasing Of Passenger Cars are less than those from Car Rental & Leasing. This may mean that other channels are a competitive risk of increasing their Rental And Leasing Of Passenger Cars sales, taking market share from this industry.
Rental And Leasing Of Passenger Cars Product Sales Report

Leasing Of Passenger Cars
Competing IndustrySales Relative to Car Rental & LeasingOpportunity/Threat
Passenger Car Leasing Competing industry
Passenger Car Rental Competing industry

Sales from other industries of Leasing Of Passenger Cars are less than those from Car Rental & Leasing. This may mean that other channels are a competitive risk of increasing their Leasing Of Passenger Cars sales, taking market share from this industry.
Leasing Of Passenger Cars Product Sales Report

Rental And Leasing Of Trucks, Except Light-Duty, And Trailers
Rental And Leasing Of Trucks, Except Light-Duty, And Trailers Product Sales Report

Rental Of Trucks, Except Light-Duty, And Trailers
Rental Of Trucks, Except Light-Duty, And Trailers Product Sales Report

Automotive Equip (W/O Drivers) Rental And Leasing Related Serv
Automotive Equip (W/O Drivers) Rental And Leasing Related Serv Product Sales Report

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