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2018 Market Analysis & Industry Outlook: Commercial Photography


Overview: the U.S. Commercial Photography Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?


Market Size & Industry Statistics

The total U.S. industry market size for Commercial Photography: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Commercial Photography industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Digital Photo And Photofinishing Services

Commercial Or Industrial Photography Services

Other Photography Services

Licensing Of Rights To Use Stock Photos

All Other Receipts

All Other Operating Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Commercial Photography company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Commercial Photography industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Commercial Photography measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers2%
Arts, Design, Entertainment, Sports, and Media Occupations 59%
Media and Communication Equipment Workers 55%
Photographers 53%
Photographers 53%
Sales and Related Occupations 11%
Retail Sales Workers 6%
Office and Administrative Support Occupations 18%
Other Office and Administrative Support Workers 8%
Office Clerks, General 6%
Office Clerks, General 6%
Production Occupations 6%
Other Production Occupations 6%
Photographic Process Workers and Processing Machine Operators 5%
Photographic Process Workers and Processing Machine Operators 5%
Source: Bureau of Labor Statistics


Commercial Photography Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • JPG Photography trademarks "JPG PHOTOGRAPHY" - Digital imaging services; Party and wedding planning and coordination services; Party and wedding planning consultation services; Party and wedding planning, coordination and consultation services; Photo editing; Photography; Photography services; Portrait photography; Providing facilities for producing video, cinema and photography productions; Providing information in the field of wedding party planning; Providing information regarding wedding planning for wedding parties; Wedding photography services; Wedding planning and coordination services - 08/16/2017




  • Top Innovators

    CompanyInnovation Score
    Versatile Studios
    Say Cheese Photo Booth Rentals

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Bengal Tiger to Saiga Antelope: Photographer spends 2 years clicking creatures on verge of extinction - There are no typical work days. “I juggle between being a commercial photographer, art photographer, director, lecturer, author, and researching so I don’t really have a proper job! What I enjoy most is organising experiences for other people through ... (01/10/2018)
    • Newspaper in Mississippi now run by family's 4th generation - Imes III spent several summers working for the newspaper, as well as a couple of years in the 1970s as a staff photographer before embarking on a 20-year career as a self-employed commercial photographer. He became an editor in 1996 after his father became ... (01/09/2018)
    • Free Contest For Photographers of All Skill Levels - Something you'll have to get used to when making a transition into the professional world of photography. For all you first time contestants out their, do not let this opportunity pass you up. It's free! Submit your work here. Sean is a commercial ... (01/08/2018)
    • Why photography is like music - I love to view photographs from across the spectrum. My first love is always documentary photojournalism, but I love illustration, fashion, travel, editorial, and commercial photography as well. You name it. Recently, I caught an interview on the radio ... (01/07/2018)
    • VHT Studios® Acquires Real Estate Photography Business from Circlepix® - professional photographers' network for residential and commercial properties in fifty states and at all price points. To meet the growing and diverse spectrum and needs of residential and commercial real estate professionals, the acquisition combines the ... (01/05/2018)
    • American life through the eyes of a color photography pioneer - The New York photographer, who'll turn 80 this year ... at that point that black-and-white was considered high art and color was considered amateurish, commercial and journalistic. There was a real built-in prejudice and my generation had to fight that ... (01/05/2018)
    • I’ve been sharing my photography for free on Unsplash for the past 4 years, here’s what I found. - It’s a website where photographers can share high resolution images, make them publicly available for everyone for free even for commercial use. It was created in May 2013 by Stephanie Liverani, Mikael Cho and Luke Chesser in Montreal, Canada. (01/04/2018)
    • Philip Castleton Photography Inc. Offers Affordable Commercial Photography Services - Philip Castleton Photography Inc. is a reputable professional providing world-class commercial photography services to architects, real estate, corporations, construction professionals, interior designers, businesses and the hospitality sector. His images ... (12/31/2017)
    • These apps make booking a pro photographer as easy as hailing an Uber - For a business in need of advertising images, that’s a steal, but it’s easy to see why a working commercial photographer would feel like she’d been robbed. However, as a subsequent interview revealed, Snappr didn’t really intend on competing with ... (12/28/2017)


    Government Contracts

    In 2016, the federal government spent a total of $29,288,068 on Commercial Photography. It has awarded 235 contracts to 74 companies, with an average value of $395,785 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount





    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Photographers specializing in aerial photography, Medical photography services, Photography studios, commercial, Photography services, Video taping services for legal depositions, Commercial photography services, etc.



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