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2024 U.S. Industry Statistics & Market Forecast - Commercial Photography


Market Size & Industry Statistics

The total U.S. industry market size for Commercial Photography: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics        2019        2020        2021        2022        2023
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Average Revenue Per Employee
Statistics Source: U.S. Census, AnythingResearch Analysis of Federal Data



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.





Forecast / Industry Outlook 2024 2025 2026 2027 2028
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Industry Insights

The commercial photography industry is rapidly evolving, with several trends significantly impacting how businesses utilize photography for promotional purposes. One key trend is the increasing use of social media and digital marketing, which has fuelled demand for high-quality visuals that can effectively capture the attention of target audiences. Another trend is the importance of visual storytelling, with companies increasingly relying on photography to convey brand messaging and tell engaging stories that resonate with their customers.

In addition, the rise of e-commerce has led to a boom in product photography, with more businesses seeking to showcase their products online and through digital channels. The use of advanced technology, such as virtual reality, augmented reality, and 360-degree photography, is also on the rise, as companies look to provide immersive and engaging experiences for their customers.

Finally, the demand for more diverse and inclusive imagery is growing, as brands recognize the need to appeal to wider audiences and reflect the diversity of their customer base. This has led to an increasing focus on representation and inclusivity in commercial photography, with more diverse models and subjects being featured in advertising campaigns and other forms of content. Overall, these trends demonstrate how the commercial photography industry is evolving to meet the changing needs of businesses and customers alike.



Product & Services Breakdown

Research products and services in the Commercial Photography industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Digital Photo And Photofinishing Services

Commercial Or Industrial Photography Services

Other Photography Services

Licensing Of Rights To Use Stock Photos

All Other Receipts

All Other Operating Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Net Income
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Commercial Photography company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Commercial Photography industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Commercial Photography measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Top Executives 5%
Chief Executives0%
General and Operations Managers5%
Arts, Design, Entertainment, Sports, and Media Occupations 60%
Media and Communication Equipment Workers 56%
Photographers 52%
Photographers 52%
Office and Administrative Support Occupations 17%
Information and Record Clerks 5%
Other Office and Administrative Support Workers 6%
Office Clerks, General 5%
Office Clerks, General 5%
Production Occupations 5%
Source: Bureau of Labor Statistics


Commercial Photography Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Commercial Photography industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Commercial Photography industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Innovators:
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators:
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Commercial Photography industry.
Source:
IncFact




Innovation News



Recent Federal Contracts for Commercial Photography

  • Feb 22, 2024: JASON FLORIO (Woking, SURREY) awarded $24,000
  • Feb 22, 2024: GIRARD OLIVIER MICHEL (Niamey, NE-6) awarded $24,000
  • Feb 09, 2024: DAVID A WIEGOLD JR (Alexandria, VA) awarded $21,190
  • Jan 23, 2024: LAURA WHITFIELD PHOTOGRAPHY (Hyattsville, MD) awarded $91,000
  • Jan 04, 2024: MISCELLANEOUS FOREIGN AWARDEES (Washington, DC) awarded $4,193




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