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2018 Market Analysis & Industry Outlook: Convention & Trade Show Organizers

Overview: the U.S. Convention & Trade Show Organizers Industry

After recent declines in event participation, convention and trade show organizers are seeing increased interest for simpler events that can be created on shortened lead times.

With companies cutting costs and reducing the workforce, conference and trade show involvement was often at the bottom of the list of priorities. As general economic conditions trend upward, however, so does interest in participating in trade shows and conventions. Companies are removing restrictions—partially due to increased revenues and partially because of cost savings on events through tough negotiations won during the economic downturn.

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Convention & Trade Show Organizers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Convention & Trade Show Organizers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Convention And Trade Show Organization Services

Public Relations Services

Event Management Services (Public Relations)

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Convention & Trade Show Organizers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Convention & Trade Show Organizers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Convention & Trade Show Organizers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 7%
Business Operations Specialists 6%
Protective Service Occupations 8%
Sales and Related Occupations 8%
Office and Administrative Support Occupations 30%
Information and Record Clerks 6%
Material Recording, Scheduling, Dispatching, and Distributing Workers 13%
Stock Clerks and Order Fillers 5%
Stock Clerks and Order Fillers 5%
Production Occupations 9%
Other Production Occupations 6%
Transportation and Material Moving Occupations 17%
Material Moving Workers 13%
Laborers and Material Movers, Hand 12%
Laborers and Freight, Stock, and Material Movers, Hand 7%
Source: Bureau of Labor Statistics

Convention & Trade Show Organizers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • T3 Expo trademarks "SHAREABLE MOMENTS" - Business consulting services in the management, arrangement, organization, and planning of trade shows, conferences, and corporate events - 02/10/2018
  • Roth Event Full Design trademarks "POWER-FULL ACTS OF COMPASSION AND KINDNESS" - Promotional services - 10/25/2017
  • WC Research trademarks "GLOBAL PHARMACEUTICAL AND MEDICAL MEETINGS SUMMIT" - Arranging, conducting and organizing business conferences and special events for business purposes; Organization of business conventions; Conducting trade shows in the fields of pharmaceuticals, medicine and health - 07/18/2017
  • T3 Expo patents Freestanding Display - 04/27/2017

  • Top Innovators

    CompanyInnovation Score
    T3 Expo14
    WC Research

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • The Search for a Better Traffic Tracker - The organizers of Digestive Disease Week set out on a mission a few years ago to find a technology that would help optimize their trade show floor. DDW, which is a regular on the Healthcare Convention and Exhibitors Associations list of Top 50 medical ... (01/10/2018)
    • Lift Cannabis Expo lights up Vancouver this weekend - Billing itself as “Canada’s Premier Cannabis Event,” the Lift Cannabis Expo runs Jan. 13 and 14 at the Vancouver Convention Centre. A business conference precedes the expo on Jan. 12. The trade show ... press release from show organizers. (01/10/2018)
    • Trade volunteer hours for 2018 SXSW badges - trade shows, or technical support, volunteers will earn SXSW badges. Crew shift selections will take place at the SXSW Volunteer Call on Sunday, Jan. 21, 2018 from 3 p.m. to 5 p.m. and Saturday, Jan. 27, 2018 from 3 p.m. to 5 p.m. at the Austin Convention ... (01/10/2018)
    • CES Room Demand Pushes MGM Resorts to Reopen Mandalay Bay 32nd Floor, as Convention Center Expansion Continues - With 180,000 expected convention attendees and rooms in high demand ... Home to some 22,000 meetings, conventions, and trade shows a year, event organizers have long requested more space, rooms, internet, and technological capabilities, as well as dining ... (01/09/2018)
    • The U.S. Olympic committee will make an announcement in Louisville Thursday - It will be held during the TEAMS '18 Conference & Expo, which will be at the renovated Kentucky International Convention Center Oct. 1-4. TEAMS is a longstanding trade show that brings together sports events organizers in the amateur, collegiate ... (01/09/2018)
    • Study: Trade Show Attendees Seek Accessible Destinations - Trade show exhibitors aren't typically picky ... destinations at a serious disadvantage -- even when they have large and modern convention centers. "Overall, the organizers gave the impression that … second-tier cities are not good enough for large ... (01/02/2018)
    • FRYfest trade show organizers promise biggest event ever - Dubbed the world's largest Hawkeye tailgate party and trade show by organizers, the event this year will be ... director of special events at the Iowa City/Coralville Area Convention and Visitors Bureau. "If you can imagine it, it's going to be there ... (08/31/2017)
    • Orange County Convention Center eyes $500 million expansion - Trade-show organizers praised a nearly $500 million proposal to expand the Orange County Convention Center, but pressed officials to speed up what could be a 4½ year construction timeline. Convention center officials announced Tuesday the latest details ... (06/20/2017)
    • Report: Trade shows forgoing San Diego Convention Center due to high costs - SAN DIEGO (CNS) - Fourteen organizers of major future trade shows are bypassing San Diego because of high costs while two others expressed concern about the timeline of the planned expansion of the San Diego Convention Center, according to a report to be ... (03/12/2014)
    • Research and Markets: 2011 US Convention & Trade Show Organizers Industry Report - DUBLIN--(BUSINESS WIRE)--Research and Markets ( has announced the addition of the "2011 US Convention & Trade Show Organizers Industry Report" report to their offering. The US Convention ... (02/15/2011)

    Government Contracts

    In 2016, the federal government spent a total of $71,558,883 on Convention & Trade Show Organizers. It has awarded 1,256 contracts to 216 companies, with an average value of $331,291 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Convention & Trade Show Organizers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Public Relations Services
    Competing IndustrySales Relative to Convention & Trade Show OrganizersOpportunity/Threat
    Public Relations Agencies
    Advertising Agencies Competing industry

    Sales from other industries of Public Relations Services are less than those from Convention & Trade Show Organizers. This may mean that other channels are a competitive risk of increasing their Public Relations Services sales, taking market share from this industry.
    Public Relations Services Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Automobile show promoters, Trade fair promoters, Trade fair organizers, Convention organizers, Trade fair managers, Home show promoters, Promoters of trade fairs or shows with or without facilities, Craft fair promoters, Flower show organizers, Convention managers, Craft fair managers, Promoters of conventions with or without facilities, Automobile show organizers, Craft fair organizers, Managers, convention, Automobile show managers, Trade show organizers, trade fair or show, Flower show managers, Home show organizers, Convention promoters, Trade show promoters, Home show managers, Flower show promoters, Trade show managers, Convention services, etc.

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