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2018 Market Analysis & Industry Outlook: Convention & Visitors Bureaus

Overview: the U.S. Convention & Visitors Bureaus Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Convention & Visitors Bureaus: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Convention & Visitors Bureaus industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Convention Planning And Assistance Services

Visitor Information And Sightseeing Tour Services

Convention Support Services

Commissions And Fees For Reservation And Travel Services

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Convention & Visitors Bureaus company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Convention & Visitors Bureaus industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Convention & Visitors Bureaus measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 5%
Sales and Related Occupations 43%
Sales Representatives, Services 36%
Travel Agents 31%
Travel Agents 31%
Office and Administrative Support Occupations 34%
Information and Record Clerks 22%
Customer Service Representatives 10%
Customer Service Representatives 10%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Source: Bureau of Labor Statistics

Convention & Visitors Bureaus Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Independence Visitor Center trademarks "INDEPENDENCE VISITOR CENTER" - Printed materials - 01/26/2018

  • Top Innovators

    CompanyInnovation Score
    Independence Visitor Center

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • ICYMI: New Orleans sits in No. 1 NYT spot - Kristian Sonnier, with the New Orleans Convention and Visitors Bureau, said he's been busy marketing the city for its tricentennial, and it looks like it's working. On Wednesday, The New York Times announced New Orleans is the No. 1 travel destination in ... (01/13/2018)
    • Joplin CVB receives new guides - A new set of Joplin history guides are now available for people in the area. The guides were delivered to the Convention and Visitors Bureau inside City Hall today. The books are filled with details of the many historic homes, buildings, and people in the ... (01/12/2018)
    • Letter to the editor - In response to the "Report wrong on family life in Southland" article Thursday, we here at the Chicago Southland Convention & Visitors Bureau couldn't agree more. And kudos to writer Ted Slowik for saying so. As the official destination management and ... (01/12/2018)
    • President named at Oxnard visitors bureau - The Oxnard Convention & Visitors Bureau announces the appointment of Julie Mino as president. Mino has worked in the hospitality and nonprofit sectors for 18 years, with a strong focus on social and corporate event planning, donor cultivation and sales. (01/12/2018)
    • Mark Crabb Joins Greater Palm Springs CVB as Convention Sales & Services Vice President - The Greater Palm Springs Convention & Visitors Bureau (CVB) is pleased to announce the hiring of Mark Crabb as Vice President of Convention Sales and Services. Crabb comes to the Coachella Valley from Sonoma County Tourism where he served as the Chief ... (01/11/2018)
    • Tourist attractions impacted by Albany Convention and Visitors Bureau vote - Downtown tourist attractions are still in the process of figuring out how the split of the Convention and Visitors Bureau from the Chamber of Commerce will impact their businesses. Executive Director of the Flint RiverQuarium and Thronateeska Heritage ... (01/09/2018)
    • Greater Palm Springs Convention & Visitors Bureau names new Vice President of Convention Sales & Services - The Greater Palm Springs Convention & Visitors Bureau (CVB) is pleased to announce the hiring of Mark Crabb as Vice President of Convention Sales & Services. Crabb comes to the Coachella Valley from Sonoma County Tourism where he served as the Chief Sales ... (01/09/2018)
    • Mark Crabb Joins Greater Palm Springs Convention & Visitors Bureau as Vice President of Convention Sales & Services - RANCHO MIRAGE, Calif., Jan. 9, 2018 /PRNewswire/ -- The Greater Palm Springs Convention & Visitors Bureau (CVB) is pleased to announce the hiring of Mark Crabb as Vice President of Convention Sales & Services. Crabb comes to the Coachella Valley from ... (01/09/2018)
    • Connecticut Convention and Sports Bureau makes do on austere budget - By comparison, “Providence has 23 people, the Boston Convention and Visitors Bureau has 36 and even Albany has 14.” The bureau’s national accounts director Sue Koczka, third from left, promotes the state’s venues and attractions last fall at the ... (01/05/2018)
    • Memphis Convention Center To Undergo $175 Million Expansion & Renovation - The project will allow the Memphis Convention and Visitors Bureau to pursue new meeting and convention opportunities, while also allowing shows taking place in the facility on an annual basis to grow with the expansion and renovation. "This demonstrates ... (01/04/2018)

    Government Contracts

    In 2016, the federal government spent a total of $61,411 on Convention & Visitors Bureaus. It has awarded 13 contracts to 6 companies, with an average value of $10,235 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Convention and visitors bureaus, Tourist information bureaus, Tourism bureaus, Visitors bureaus, Convention bureaus, etc.

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