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2018 Market Analysis & Industry Outlook: Cookie & Cracker Manufacturing

Overview of the U.S. Cookie & Cracker Manufacturing Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Cookie & Cracker Manufacturing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Cookie & Cracker Manufacturing industry generating sales. Note that products are broken into categories with different levels of classification.

Product Description Sales ($ millions) Percent of Total Sales

Industry Total

Commercial Bakeries

Rolls, Bread-Type (Including Muffins, Bagels, And Croissants), Including Frozen

Cookie And Cracker Manufacturing

Crackers, Biscuits, And Related Products

Cookies, Wafers, And Ice Cream Cones And Cups (Excluding Frozen)

Cookie And Cracker Manufacturing, Not Categorized, Total

Other Snack Food Manufacturing

Resales - Sales Of Products Bought And Sold Without Further Manufacture, Processing, Or Assembly

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Cookie & Cracker Manufacturing by state

Cookie & Cracker Manufacturing Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Cookie & Cracker Manufacturing companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

price index trends

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Cookie & Cracker Manufacturing company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Cookie & Cracker Manufacturing industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Cookie & Cracker Manufacturing measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers1%
Food Preparation and Serving Related Occupations 8%
Sales and Related Occupations 11%
Retail Sales Workers 9%
Office and Administrative Support Occupations 6%
Production Occupations 50%
Food Processing Workers 30%
Bakers 17%
Bakers 17%
Miscellaneous Food Processing Workers 12%
Food Batchmakers 9%
Other Production Occupations 15%
Packaging and Filling Machine Operators and Tenders 6%
Packaging and Filling Machine Operators and Tenders 6%
Miscellaneous Production Workers 6%
Transportation and Material Moving Occupations 14%
Material Moving Workers 10%
Laborers and Material Movers, Hand 9%
Packers and Packagers, Hand 6%
Source: Bureau of Labor Statistics

Cookie & Cracker Manufacturing Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Cookiezen trademarks "COOKIES & CORKS" - cookies - 10/30/2017
  • Sweet Marie's Hawaii trademarks "SWEET MARIE'S HAWAII INC. GLUTEN FREE DELECTABLES" - Wheat-free and gluten-free muffins for the treatment of special medical and health conditions - 08/06/2016
  • Vermont Cookie Love trademarks "VERMONT COOKIE LOVE" - Cookie dough; Cookies; Frozen cookie dough - 05/13/2015

  • Top Innovators

    CompanyInnovation Score
    Pepperidge Farm
    Stacy's Pita Chip

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • TreeHouse Foods Announces Webcast of Fourth Quarter 2017 Earnings Conference Call - TreeHouse Foods, Inc. is a manufacturer of packaged foods and beverages with a network of manufacturing facilities across ... and side dishes); baked goods (refrigerated and frozen dough, cookies, and crackers); condiments (pourable and spoonable dressing ... (01/05/2018)
    • Cat Island Makes Two Appointments to its Board of Advisors - Nov. 30, 2017 /PRNewswire/ -- Cat Island Holdings Corp, the parent company of Cat Island Cookies, LLC doing business as Cat Island Cookie & Cracker Co. ("Cat Island ... technology, biotech, manufacturing, oil field service, and recorded and live sound ... (11/30/2017)
    • Cookie, cracker plant to expand in Henrico - cookies and Nilla wafers. The expansion will add 38,000 square feet to the plant and will include a new, state-of-the-art manufacturing line for Ritz crackers. With the addition, the plant will be nearly one million square feet and have 10 manufacturing lines. (05/08/2014)
    • Annie’s Inc. to buy local Safeway bakery plant - A growing food and snack company recognizable by its bunny rabbit label has signed an agreement with Safeway Inc. to buy the Joplin cookie and cracker manufacturing plant with plans to expand. Annie’s Inc. has agreed to pay $6 million and buy the ... (11/08/2013)
    • Research and Markets: 2013 U.S. Cookie, Cracker & Pasta Mfg Industry-Industry & Market Report - The 2013 U.S. Cookie, Cracker and Pasta Manufacturing Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2013 current and 2014 forecast estimates on the ... (10/22/2012)
    • Novel Cookie Jars Bring High Price - Cookie jars either can be cracker or biscuit containers ... In the United States, the most expensive jars were made by silverplating companies such as Pairpoint Manufacturing Co. of New Bedford, Mass. When Pairpoint took over the Mt. (04/29/1990)

    Government Contracts

    In 2016, the federal government spent a total of $3,030,093 on Cookie & Cracker Manufacturing. It has awarded 23 contracts to 11 companies, with an average value of $275,463 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Graham wafers manufacturing, Ice cream cones manufacturing, Cookies manufacturing, Bakery products, dry (e.g., biscuits, cookies, crackers), manufacturing, Saltines manufacturing, Crackers (e.g., graham, soda) manufacturing, Soda crackers manufacturing, Cones, ice cream, Cookies, filled, etc.

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