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2018 Market Analysis & Industry Outlook: Cosmetics, Beauty Supplies & Perfume Stores

Overview: the U.S. Cosmetics, Beauty Supplies & Perfume Stores Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Cosmetics, Beauty Supplies & Perfume Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Cosmetics, Beauty Supplies & Perfume Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Drugs, Health Aids, Beauty Aids, Including Cosmetics

Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes.

Personal Hygiene Supplies

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Cosmetics, Beauty Supplies & Perfume Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Cosmetics, Beauty Supplies & Perfume Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Cosmetics, Beauty Supplies & Perfume Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 2%

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Chief Executives0%
General and Operations Managers2%
Healthcare Practitioners and Technical Occupations 35%
Health Diagnosing and Treating Practitioners 13%
Pharmacists 12%
Pharmacists 12%
Health Technologists and Technicians 22%
Health Practitioner Support Technologists and Technicians 19%
Pharmacy Technicians 19%
Sales and Related Occupations 43%
Supervisors of Sales Workers 7%
First-Line Supervisors of Sales Workers 7%
First-Line Supervisors of Retail Sales Workers 7%
Retail Sales Workers 35%
Cashiers 19%
Cashiers 19%
Retail Salespersons 16%
Retail Salespersons 16%
Office and Administrative Support Occupations 10%
Source: Bureau of Labor Statistics

Cosmetics, Beauty Supplies & Perfume Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Glossier trademarks "PLAYROOM" - scented body lotions and creams, scented body spray, bath bombs, oils for perfumes and scents, scented oils, cosmetic skin fresheners, air fragrancing preparations, air fragrance reed diffusers, scented room sprays, scented linen sprays, scented fabric refresher spray, fabric and textile deodorants, deodorizing products - 03/03/2018
  • Chanel trademarks "PARIS - AZUR" - Cosmetics, perfumes, scented body lotions, cremes and soaps - 03/02/2018
  • Renature Skin Care trademarks "SALVATION SERUM" - Skin care products - 02/16/2018
  • Chanel patents Perfume Compositions - 10/19/2017
  • Holdings raises $2 million in funding. - 03/28/2017
  • Mdrejuvena raises $5 million in funding. - 12/19/2016
  • Tyme patents Hair Styling Device - 09/29/2016
  • J-Network patents Dental Whitening System - 08/18/2016
  • Adigica Health raises $5 million in funding. - 08/17/2016

  • Top Innovators

    CompanyInnovation Score
    Arbonne International115
    N. V. Perricone

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • French cosmetics retailer Sephora to deck up India in premium products - French beauty and cosmetics ... rising demand for premium products in India. Sephora India, which is a partnership between Sephora, owned by LVMH Moet Hennessy Louis Vuitton and Arvind Ltd, operates through 13 company-owned stores across metros. (01/10/2018)
    • EX1 Cosmetics to Launch into Boots UK This January - "Our Beauty Finds area in-store and online was created to help customers discover the latest beauty products, and to inspire and educate ... covering imperfections seamlessly in a base that is oil and fragrance free, non-pore clogging, clinically and ... (01/10/2018)
    • NY NOW Welcomes New Brands and New Beauty and Wellness Products - “From organic products, hand-crafted soaps, aromatherapy and even do-it-yourself body product supplies, buyers will have countless opportunities to fill their store shelves ... as cosmetics, perfumes, skin care, bath and body care, beauty accessories ... (01/10/2018)
    • Will Cosmetics Get an Amazon Makeover? - These so-called storefronts help customers discover new products, the company said. Amazon’s move comes as beauty companies are adjusting to lower foot traffic at department stores ... degree program in cosmetics and fragrance marketing at the Fashion ... (01/09/2018)
    • 33 New Beauty Products to Try in 2018 - Just weeks after celebrating the buzziest launches of 2017, we find ourselves overwhelmed with a slew of newbies that are already the talk of beauty circles everywhere. From Pat McGrath’s latest lippie to an invisible sunscreen, these are the products we ... (01/07/2018)
    • Ulta Salon Cosmetics & Fragrance : Vallejo beauty supply store barely open before being burglarized - Sept. 29--Sometime between its "soft opening" last Friday and its "grand opening" this Friday, someone broke into Vallejo's new Ulta Beauty supply store and made off with thousands of dollars of merchandise, a Vallejo Police Department spokesman said. (09/29/2017)
    • Women steal $300 worth of perfume, makeup at beauty supply store - PAPILLION, Neb. (WOWT) -- Clerks at a beauty supply store in Papillion thought something didn't smell right when two customers left without paying. Sarpy County authorities are hoping someone can identify the two thieves. Surveillance video shows one ... (03/03/2017)
    • Ulta Beauty cosmetics store coming to Bellevue - Typically, Ulta Beauty stores span 10,000 square feet and feature more than 20,000 products. The lease that Ulta Beauty signed carries an initial term of 10 years with three five-year renewal options. Other area Ulta Beauty stores are at 100 Oaks in ... (01/19/2017)
    • 24 Life-Changing Ways to Store Your Beauty Products - Even a small amount of makeup can make your bathroom or vanity look messy and cluttered. Here are 24 unconventional ways to organize your beauty products using things you probably already own. Who knew a mini loaf pan could be so useful? (05/19/2014)
    • Research and Markets: Cosmetics, Beauty Supply, and Perfume Stores in the US: About 13,000 Stores with Combined Annual Revenue of Around $10 Billion - DUBLIN--(BUSINESS WIRE)--Research and Markets ( has announced the addition of the "Cosmetics, Beauty Supply, and Perfume ... about 13,000 stores with combined annual revenue of around ... (10/13/2010)

    Government Contracts

    In 2016, the federal government spent a total of $22,947 on Cosmetics, Beauty Supplies & Perfume Stores. It has awarded 2 contracts to 2 companies, with an average value of $11,473 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Cosmetics, Beauty Supplies & Perfume Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Drugs, Health Aids, Beauty Aids, Including Cosmetics
    Competing IndustrySales Relative to Cosmetics, Beauty Supplies & Perfume StoresOpportunity/Threat
    Pharmacies & Drug Stores
    Mail-Order Houses
    Supermarkets & Grocery Stores
    Warehouse Clubs, Supercenters & Big Box Retail
    Discount Department Stores

    Since sales from Cosmetics, Beauty Supplies & Perfume Stores are a small fraction compared to other industries selling Drugs, Health Aids, Beauty Aids, Including Cosmetics, companies in the Cosmetics, Beauty Supplies & Perfume Stores industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Drugs, Health Aids, Beauty Aids, Including Cosmetics Product Sales Report

    Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes
    Competing IndustrySales Relative to Cosmetics, Beauty Supplies & Perfume StoresOpportunity/Threat
    Supermarkets & Grocery Stores Competing industry
    Pharmacies & Drug Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Discount Department Stores Competing industry
    Mail-Order Houses Competing industry

    Sales from other industries of Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes are less than those from Cosmetics, Beauty Supplies & Perfume Stores. This may mean that other channels are a competitive risk of increasing their Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes sales, taking market share from this industry.
    Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes Product Sales Report

    Small Electric Appliances & Personal Care Appliances
    Small Electric Appliances & Personal Care Appliances Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Cosmetics stores, Perfume stores, Beauty supply stores, etc.

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