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2018 Market Analysis & Industry Outlook: Credit Unions

Overview: the U.S. Credit Unions Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Credit Unions: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Credit Unions industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Loan Services - Income

Loans To Financial Businesses

Loans To Non-Financial Businesses

Residential Mortgage Loans

Home Equity Loans

Vehicle Loans, Consumer

All Other Secured Or Guaranteed Loans To Consumers

Unsecured Loans To Consumers

Credit Card Services - Income

Credit Card Services For Cardholders, Business And Government

Credit Card Services For Cardholders, Consumer

Credit Card Services For Merchants

Credit Card Association Products

Factoring Services - Fees

Other Credit Financing Services - Income

Financing Related To Securities

Trading Debt Instruments On Own Account - Net Gains (Losses)

Trading Other Securities And Commodity Contracts On Own Account - Net Gains (Losses)

Deposit Account Service Packages, Except Business

Separately-Priced Deposit Account Services, Except Business

Cash Handling And Management Services For Business

Document Payment Services

Automated Clearinghouse (Ach) Services - Fees

Financial Planning And Investment Management Services

Other Products Supporting Financial Services - Fees

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Credit Unions company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Credit Unions industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Credit Unions measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 9%

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Chief Executives0%
General and Operations Managers2%
Operations Specialties Managers 6%
Business and Financial Operations Occupations 18%
Financial Specialists 15%
Credit Counselors and Loan Officers 8%
Loan Officers 8%
Sales and Related Occupations 8%
Sales Representatives, Services 7%
Securities, Commodities, and Financial Services Sales Agents 6%
Securities, Commodities, and Financial Services Sales Agents 6%
Office and Administrative Support Occupations 60%
Supervisors of Office and Administrative Support Workers 7%
First-Line Supervisors of Office and Administrative Support Workers 7%
First-Line Supervisors of Office and Administrative Support Workers 7%
Financial Clerks 32%
Tellers 28%
Tellers 28%
Information and Record Clerks 16%
Customer Service Representatives 7%
Customer Service Representatives 7%
Source: Bureau of Labor Statistics

Credit Unions Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • PCM Credit Union trademarks "DREAM SAVE WIN" - Banking services; Savings account services - 03/03/2018
  • Washington State Employees Credit Union trademarks "WSECU CREATE" - Credit unions; Electronic transfers of money; Payment processing services - 03/03/2018
  • Southern Security Federal Credit Union trademarks "SOUTHERN SECURITY" - Credit union services - 03/03/2018
  • Viewpost Holdings raises $15 million in funding. - 12/13/2017
  • Denali Federal Credit Union patents Method And System For Internal Analysis Of Loan Instruments - 09/01/2016
  • Coastal Federal Credit Union patents Methods, Systems And Computer Program Products For An Application Execution Container For Managing Secondary Application Protocols - 05/12/2016
  • Credit Unions in State of Calif San Diego County Credit Union patents Integrated Internet Banking System And Method Of Use - 05/05/2016
  • United Methodist Homes raises $2 million in funding. - 07/03/2014
  • Banc of California raises $20 million in funding. - 12/18/2013

  • Top Innovators

    CompanyInnovation Score
    Navy Federal Credit Union79
    Credit Unions in State of Calif San Diego County Credit Union66
    Denali Federal Credit Union6

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Charges dropped against former Redondo Beach fire union president - According to a search warrant affidavit from January 2017, former board treasurer Kenny Campos closed the union’s accounts at South Bay Credit Union when he heard about Sweatt’s credit card use and opened up new accounts at a different bank. (01/11/2018)
    • ValleyStar Credit Union, Waynesboro Employees Credit Union to merge - ValleyStar Credit Union and Waynesboro Employees Credit Union announced their intent to merge the two Virginia-based credit unions, subject to regulatory approvals. Once combined under the ValleyStar name, the Credit Union will have more than $320 million ... (01/11/2018)
    • Bauer bank, credit union ratings released - CORAL GABLES, Fla. — BauerFinancial released its star ratings for banks and credit unions on Friday. All nine of the credit unions based in the area received rankings of 5-star (superior) or 4-star (excellent). For banks, five institutions based in the ... (01/10/2018)
    • Credit Union Offers Banking Services For Cannabis Businesses - A Maryland credit union has figured out a viable solution to a common problem amongst the cannabis industry. The Bulldog Federal Credit Union, which was originally founded way back in 1968 in Washington County, Maryland, has begun offering banking services ... (01/10/2018)
    • Mid American Credit Union hopes to open new east-side branch this time next year - “We haven’t officially acquired the land yet,” says Mike Welli, vice president of marketing and advocacy. The credit union is interested in the corner, which is an empty lot right now, for a number of reasons. “One of the things that we like about ... (01/10/2018)
    • Man with arm in sling robs Edwardsville credit union - Police were searching for a man who robbed First Mid-America Credit Union in Edwardsville on Wednesday morning. Edwardsville police confirmed that they were looking for a black male, about 5-foot-5, wearing sunglasses, a white hoodie with his arm in a sling. (01/10/2018)
    • Stay ahead of the top risks for credit unions - It’s 2018—and we’re living in a world where we make can purchases instantaneously from the convenience of our preferred device. Machines recognize our faces and cars drive themselves. While emerging technologies can enhance efficiency and growth at ... (01/10/2018)
    • Report: Idaho's Credit Unions Booming - BOISE, Idaho – The governor might not have mentioned them in this week's State of the State address, but credit unions in Idaho are booming. According to a new economic analysis by ECONorthwest, Idaho's 35 credit unions provided a nearly $640 million ... (01/10/2018)
    • The Best Banks and Credit Unions for 2018 - You can trust that we maintain strict editorial integrity in our writing and assessments; however, we receive compensation when you click on links to products from our partners and get approved. Here's how we make money. NerdWallet has released its annual ... (01/09/2018)
    • Credit Unions in Line With Record Credit Card Growth - U.S. credit card debt rose at its fastest rate in 23 years to top $1 trillion in November, with credit unions expanding their revolving credit nearly as briskly. The October-to-November increase was 2.6% nationally, the biggest October-to-November gain ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $18,761 on Credit Unions. It has awarded 3 contracts to 2 companies, with an average value of $9,381 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Credit Unions to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Loan Products - Income
    Competing IndustrySales Relative to Credit UnionsOpportunity/Threat
    Commercial Banking
    Savings Institutions
    Sales Financing
    Mortgage & Nonmortgage Loan Brokers Competing industry
    Investment Banking & Securities Dealing Competing industry

    Sales from other industries of Loan Products - Income are less than those from Credit Unions. This may mean that other channels are a competitive risk of increasing their Loan Products - Income sales, taking market share from this industry.
    Loan Products - Income Product Sales Report

    Loans To Consumers - Secured, Vehicle
    Competing IndustrySales Relative to Credit UnionsOpportunity/Threat
    Sales Financing
    Commercial Banking Competing industry
    Savings Institutions Competing industry

    Sales from other industries of Loans To Consumers - Secured, Vehicle are less than those from Credit Unions. This may mean that other channels are a competitive risk of increasing their Loans To Consumers - Secured, Vehicle sales, taking market share from this industry.
    Loans To Consumers - Secured, Vehicle Product Sales Report

    Loans To Consumers - Secured, Residential Mortgages
    Loans To Consumers - Secured, Residential Mortgages Product Sales Report

    Loans To Consumers - Secured, Home Equity
    Loans To Consumers - Secured, Home Equity Product Sales Report

    Credit Card Products - Income
    Credit Card Products - Income Product Sales Report

    Separately-Priced Deposit Account Products
    Separately-Priced Deposit Account Products Product Sales Report

    Credit Card Cardholder Products - Consumer
    Credit Card Cardholder Products - Consumer Product Sales Report

    Financing Related To Securities
    Financing Related To Securities Product Sales Report

    Loans To Consumers - Unsecured
    Loans To Consumers - Unsecured Product Sales Report

    Loans To Businesses - Commercial And Industrial Mortgages
    Loans To Businesses - Commercial And Industrial Mortgages Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Corporate credit unions, Credit unions, Federal credit unions, State credit unions, Unions, credit, etc.

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