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Current State of the Industry . .
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Market Forecast (5-year projection)   .
Products/Services Breakdown   .
Revenue per State . .
Financial Metrics . .
Salary & Compensation Statistics . .
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2016 Market Research Report on Directory & Mailing List Publishers Industry

Current Research on the Directory & Mailing List Publishers Industry

This section provides answers to fundamental and critical questions about the industry:
  1. What is the total market size ($ millions)?
  2. What is the Directory & Mailing List Publishers industry outlook?
  3. Has the market grown or declined?
  4. What is the market growth rate?
  5. Are long term forecasts positive or negative?
  6. What is the industry size and average company size?
  7. How many companies are in the industry?

Market Size Statistics

The total U.S. market size for the Directory & Mailing List Publishers industry: statistics cover all companies, both public and private. In addition to total revenue, the industry research provides details on employees, companies, and average firm size in the sector. Use this market information to research and analyze growth rates and the Directory & Mailing List Publishers industry trends and market outlook based on quantitative research and economic data.

market size 2016
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2010        2011        2012        2013        2014        2015
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: AnythingResearch Analysis of US Census and government market data

Market Forecast - Directory & Mailing List Publishers[PREMIUM]

Market forecasts show the long term industry outlook & Directory & Mailing List Publishers future growth trends. The following five-year forecast utilizes advanced econometric techniques that project both short-term and long-term market growth outlook. The industry outlook can be used to set a strategy applicable to economic realities.

market forecast

Forecast / Industry Outlook 2016 2017 2018 2019 2020
Market Forecast ($ millions)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Directory & Mailing List Publishers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Directories - Subscriptions & Sales

Directories - Sale Of Advertising Space

Databases & Other Collections Of Infor - Subscriptions & Sales

Databases & Other Collections Of Infor - Sale Of Ad Space

Other Publishing - Sale Of Advertising Space

Other Publishing, Except Directory/Database - Sale Of Ad Space

Rental Or Sale Of Mailing Lists

All Other Operating Receipts

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower market share than average.

U.S. map of Directory & Mailing List Publishers by state

Price Trends for Directory & Mailing List Publishers

This section shows how prices are changing within the on a month-to-month basis. Price changes may be affected by seasonal demand, or by larger movements in product sales.

price index trends

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of an "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis - Directory & Mailing List Publishers

Financial ratio information can be used to compare how a company in the industry is performing relative to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation Ratios - Directory & Mailing List PublishersIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Directory & Mailing List Publishers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Directory & Mailing List Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity Ratios - Directory & Mailing List PublishersIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 28%
Art and Design Workers 6%
Media and Communication Workers 21%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 14%
Editors 12%
Sales and Related Occupations 16%
Sales Representatives, Services 11%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 23%
Other Office and Administrative Support Workers 9%
Production Occupations 9%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Companies in Directory & Mailing List Publishers and Similar Industries[PREMIUM]

Directory & Mailing List Publishers market research identifies top companies with the largest estimated market share. Information includes corporate earnings and public company ticker symbols where available.

CompanyAddressRevenue Estimate

Public Directory & Mailing List Publishers Company News

Web scan for recent news about public companies. Directory & Mailing List Publishers market research on key company news, and Directory & Mailing List Publishers statistics.

The market size analysis identifies the overall sales data within the industry. Statistics break down facts about companies within the market.

Government Contracts Related to Directory & Mailing List Publishers

In 2014, the federal government spent a total of $8,631,592 on Directory & Mailing List Publishers. It has awarded 113 contracts to 32 companies, with an average value of $269,737 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Segments classified within this market research report

This market research report includes companies whose primary business is any of the following:
Business directory publishers (except exclusive Internet publishing), Directory publishers (except exclusive Internet publishing), Electronic directory publishers (except exclusive Internet publishing), Business directory publishers and printing combined, Telephone directory publishers (except exclusive Internet publishing), Directory and mailing list publishers and printing combined, Catalog of collections publishers and printing combined, Address list publishers and printing combined, Publishers (except exclusive Internet publishing), directory, Mailing list publishers (except exclusive Internet publishing), Directory and mailing list publishers (except exclusive Internet publishing), Directory publishers and printing combined, Address list publishers (except exlusive Internet publishing), Catalog of collections publishers (except exclusive Internet publishing), Telephone directory publishers and printing combined, etc.

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