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2018 Market Analysis & Industry Outlook: Exam Preparation & Tutoring

Overview of the U.S. Exam Preparation & Tutoring Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Exam Preparation & Tutoring: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Exam Preparation & Tutoring industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Basic Education & Personal Improvement Programs & Courses (Include Tuition For Literacy Programs, Ged, Second Language Programs,

Exam Preparation And Tutoring Services

Exam Preparation Courses

Academic Tutoring And Customized Learning Programs

Contributions, Gifts, And Grants - Government

Contributions, Gifts, And Grants - Private

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Exam Preparation & Tutoring by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Exam Preparation & Tutoring company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Exam Preparation & Tutoring industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Exam Preparation & Tutoring measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers2%
Education, Training, and Library Occupations 54%
Other Teachers and Instructors 45%
Self-Enrichment Education Teachers 27%
Self-Enrichment Education Teachers 27%
Miscellaneous Teachers and Instructors 16%
Teachers and Instructors, All Other, Except Substitute Teachers 16%
Arts, Design, Entertainment, Sports, and Media Occupations 15%
Entertainers and Performers, Sports and Related Workers 14%
Athletes, Coaches, Umpires, and Related Workers 12%
Coaches and Scouts 12%
Office and Administrative Support Occupations 12%
Source: Bureau of Labor Statistics

Exam Preparation & Tutoring Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • trademarks "MYLIVEPD" - Educational services - 12/08/2016
  • raises $2 million in funding. - 06/28/2011

  • Top Innovators

    CompanyInnovation Score
    Community College Foundation
    Headwaters Software

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Get help studying for professional certification exams with this bundle of online courses that are less than $40 - SEE ALSO: You can get an MBA without ever putting on pants Well, here's a step in the right direction: The eduCBA Test Prep & Certifications Lifetime Subscription Bundle contains valuable information for taking a professional leap in 2018. If you’re ... (01/10/2018)
    • C2 Education to have MLK Day free practice test event on Jan. 15 - C2 Education, the nation’s fastest growing network of subject tutoring, SAT, ACT and PSAT test prep and education support centers will have a free practice test event, on MLK Day, Jan. 15 or on Jan. 20 if their local school is in session on the 15th. (01/10/2018)
    • CBT Nuggets Releases CyberSecurity Analyst Exam Prep Course - CBT Nuggets announces the release of a new online video training course, CompTIA CSA+ Threat Management, by trainer Keith Barker. This 29-video, intermediate-level training course walks learners through the threat management objectives covered in CompTIA's ... (01/09/2018)
    • ACT Prep Course offered at four schools - RACINE COUNTY — An ACT Prep Course will be offered at Case, Union Grove, Shoreland Lutheran and St. Catherine’s high schools. The Wisconsin Test Prep Course consists of seven sessions focusing on English, math, reading/writing and science. The sessions ... (01/09/2018)
    • Technique Feature: Erg Test Prep - I continue to feel strongly about the benefits of cross-training, especially as we age, but if you want or need to be good on the erg, you have to spend time on the erg. A minimum of three days a week is a must, but four would be better. What you do on the ... (01/09/2018)
    • Hockey: Fairfield Prep No. 1; Xavier, Northwest Catholic Among Top 10 - FAIRFIELD PREP (7-0): The Jesuits continue to show why they’ve been ... Conard (3-3) at Xavier (4-2), Wednesday, 5 p.m.: Conard has been hot, winning three straight, and will have a good test against D-I contender Xavier. Newington (5-0) at Wethersfield ... (01/08/2018)
    • Google AdWords Fundamentals - A Fully Interactive Exam Prep Course - A quadruple recipient of Google’s AdWords Badge and one of their earliest AdWords Top Contributors since about ten years ago, I am after a traditional publishing deal for the AdWords Fundamentals Exam Prep Course that I authored recently. The title is ... (01/08/2018)
    • Boys Prep Basketball Roundup: Toppenish completes sweep of rival Wapato - Saturday brought another tough test for the Wildcats, who responded by knocking off ... Highlights: Connor Brown (K) 12 rebs; Harris (K) 10 rebs; Ravet (K) 10 assts. TRI-CITIES PREP 73, MABTON 42: At Mabton, Kobe Singleton had 26 points to lead Tri-Cities ... (01/07/2018)
    • AP Spanish Literature and Culture: Exam Prep - Click on the "Custom Courses" tab, then click "Create course". Next, go to any lesson page and begin adding lessons. 1. General & Historical Literary Terms in Spanish ({{ cp.topicAssetIdToProgress[462699].percentComplete }}%) 2. Spanish Literary ... (01/07/2018)
    • Human resources certification exam prep begins Jan. 16 at RCC - ASHEBORO — Randolph Community College’s Workforce Development and Continuing Education Division has scheduled a “PHR/SPHR Certification Exam Prep” course to help human resources professionals advance their careers. The class (#64228) will be held ... (01/06/2018)

    Government Contracts

    In 2016, the federal government spent a total of $56,001,733 on Exam Preparation & Tutoring. It has awarded 134 contracts to 22 companies, with an average value of $2,545,533 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Exam Preparation & Tutoring to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Basic Education & Personal Improvement Programs & Courses
    Competing IndustrySales Relative to Exam Preparation & TutoringOpportunity/Threat
    Vocational Schools & Occupational Training
    Language Schools
    Apprenticeship Training Competing industry
    Fine Arts Schools Competing industry
    Professional & Management Development Training Competing industry

    Sales from other industries of Basic Education & Personal Improvement Programs & Courses are less than those from Exam Preparation & Tutoring. This may mean that other channels are a competitive risk of increasing their Basic Education & Personal Improvement Programs & Courses sales, taking market share from this industry.
    Basic Education & Personal Improvement Programs & Courses Product Sales Report

    Occupational, Tech, & Trade; Prof Dev; & Mngmt Training Prog
    Competing IndustrySales Relative to Exam Preparation & TutoringOpportunity/Threat
    Professional & Management Development Training
    Vocational Schools & Occupational Training
    Apprenticeship Training
    Cosmetology & Barber Schools Competing industry
    Flight Training Competing industry

    Sales from other industries of Occupational, Tech, & Trade; Prof Dev; & Mngmt Training Prog are less than those from Exam Preparation & Tutoring. This may mean that other channels are a competitive risk of increasing their Occupational, Tech, & Trade; Prof Dev; & Mngmt Training Prog sales, taking market share from this industry.
    Occupational, Tech, & Trade; Prof Dev; & Mngmt Training Prog Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Adult literacy instruction, Academic tutoring services, Professional examination review instructions, Learning centers offering remedial courses, Exam preparation services, College board preparation centers, Tutoring, academic, College entrance exam preparation instruction, etc.

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