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Florists Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
Market Size (industry trends) . .
Market Forecast (5-year projection)   .
Products/Services Breakdown   .
Revenue per State . .
Financial Metrics . .
Salary & Compensation Benchmarks . .
Key Companies   .
Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Florists

Overview of the U.S. Florists Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Florists: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Florists industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Kitchenware & Home Furnishings

Decorative Accessories & Home Furnishings

Lawn, Garden, & Farm Equipment & Supplies

Cut Flowers -- Unarranged

Cut Flowers -- Arranged

Indoor Potted Plants -- Blooming

Indoor Potted Plants -- Nonblooming

All Other Merchandise

Artificial/Silk Flowers, Plants, & Trees

All Nonmerchandise Receipts

Wire Services & Commissions

All Other Nonmerchandise Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Florists by state

Florists Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Florists companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

price index trends

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Florists company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Florists industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Florists measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 2%

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General and Operations Managers2%
Arts, Design, Entertainment, Sports, and Media Occupations 45%
Art and Design Workers 45%
Designers 45%
Floral Designers 45%
Sales and Related Occupations 26%
Retail Sales Workers 23%
Retail Salespersons 19%
Retail Salespersons 19%
Office and Administrative Support Occupations 7%
Transportation and Material Moving Occupations 18%
Motor Vehicle Operators 17%
Driver/Sales Workers and Truck Drivers 17%
Light Truck or Delivery Services Drivers 15%
Source: Bureau of Labor Statistics

Florists Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Queen's Flowers trademarks "BENCHMARK GROWERS" - fresh cut flowers - 12/22/2017
  • Gardens Alive trademarks "RAZZMATAZZ" - Living plants - 12/15/2017
  • TNM trademarks "FLIRT" - Living plants - 08/25/2017

  • Top Innovators

    CompanyInnovation Score
    Gardens Alive67
    U.s. Floral

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Midnight marriages usher in Australia's same-sex wedding laws - Religious organizations and conservative lawmakers had voiced strong opposition to same-sex marriage and pressed unsuccessfully for broad protections for religious objectors, which would have allowed florists and bankers to refuse service to same-sex ... (01/10/2018)
    • Duluth Wedding Show Running 30 Years Strong - This year's event features a wide array of vendors that cover all wedding needs. This includes caterers, florists, photographers, limo companies, wedding gowns, and tuxedos. In addition, the needs of those who are a part of a wedding like groomsmen or ... (01/10/2018)
    • Best flower shops near me: Top florists in Cambridge - Stuck for a present? In the dog house? Forgotten anniversary? There are very few situations a beautiful bunch of flowers can't fix. But where do you go to get the very best? Ditch the limp and lifeless petrol station blooms and head to one of these ... (01/10/2018)
    • Award Winning Premier Entertainment Services, LLC Named 2018 Winner In The Knot Best Of Weddings & WeddingWire Couples' Choice Awards - To determine the winners, The Knot assessed almost 3.6 million reviews across the various vendor categories-venues, musicians, florists, photographers, caterers and more. These winners represent the best of the best wedding professionals that a bride or ... (01/10/2018)
    • Vendors at Marietta Bridal Show cater to Mid-Ohio Valley couples - florists, wedding planners, health and wellness, transportation, travel agencies and wedding coordinators. A Parade of Fashion was held hourly during the bridal show as well as hourly door prize drawings and a grand prize drawing worth over $1,500. (01/10/2018)
    • Islam and secularism want to monopolize the public square. Here’s why that’s concerning - They are convinced of the rightness of their beliefs, and consequently they don’t think twice about forcing Christian bakers, florists, and photographers to endorse gay weddings. They are also convinced that they know what’s best for your children. (01/10/2018)
    • Facebook’s Virtual Assistant M Is Dead. So Are Chatbots - If you ask the bot to get flowers delivered, it can automatically get suggestions from online florists, only asking a human to choose which quotes to present to the user. Facebook is not left entirely empty-handed. The people who used the service and role ... (01/09/2018)
    • Check out the best same-day flower delivery sites for floral emergencies - Teleflora is one of our favorite online florists, offering next-day and same-day flower delivery on all of their bouquets. Teleflora’s floral arrangements include timeless classics like tulips, along with more modern creations for a distinct and exotic look. (01/06/2018)
    • Please Read The Complaints From Extremely Angry Florists About This Red Rooster Ad - The advertisement was posted on Red Rooster’s Facebook and Instagram pages on November 15 last year – and immediately elicited a furious response from several florists. It shows a bouquet of flowers under the words "Rip Off" and a chicken roll, chips ... (01/03/2018)
    • OKC Florists Helping With Rose Parade Float - For the last six years, Alicia Rankin has owned LilyGrass Flowers and Decor, where they use plants to create special pieces for their customers. And while employees are holding down the fort in Northwest OKC, Alicia is across the country getting some new ... (12/29/2017)

    Government Contracts

    In 2016, the federal government spent a total of $45,080 on Florists. It has awarded 6 contracts to 1 companies, with an average value of $45,080 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Florists to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Lawn, Garden, & Farm Equipment & Supplies
    Competing IndustrySales Relative to FloristsOpportunity/Threat
    Nursery, Garden Center & Farm Supply Stores
    Home Improvement Centers
    Outdoor Power Equipment Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Supermarkets & Grocery Stores Competing industry

    Sales from other industries of Lawn, Garden, & Farm Equipment & Supplies are less than those from Florists. This may mean that other channels are a competitive risk of increasing their Lawn, Garden, & Farm Equipment & Supplies sales, taking market share from this industry.
    Lawn, Garden, & Farm Equipment & Supplies Product Sales Report

    Kitchenware & Home Furnishings
    Competing IndustrySales Relative to FloristsOpportunity/Threat
    Home Improvement Centers
    Mail-Order Houses
    Discount Department Stores
    Warehouse Clubs, Supercenters & Big Box Retail
    Online (Internet) Shopping

    Since sales from Florists are a small fraction compared to other industries selling Kitchenware & Home Furnishings, companies in the Florists industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Kitchenware & Home Furnishings Product Sales Report

    Giftware & Glassware, Including Vases
    Giftware & Glassware, Including Vases Product Sales Report

    Souvenirs & Novelty Items
    Souvenirs & Novelty Items Product Sales Report

    Outdoor Nursery Stock
    Outdoor Nursery Stock Product Sales Report

    Seasonal Decorations
    Seasonal Decorations Product Sales Report

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