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2018 Market Analysis & Industry Outlook: Fresh Fruit & Vegetable Merchant Wholesalers

Overview of the U.S. Fresh Fruit & Vegetable Merchant Wholesalers Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Fresh Fruit & Vegetable Merchant Wholesalers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Fresh Fruit & Vegetable Merchant Wholesalers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Packaged Frozen Food

Frozen Vegetables

Frozen Fruits And Fruit Juices

Dairy Products, Excluding Dried, Canned, Condensed, And Evaporated Dairy Products


Milk And Cream, Excluding Raw Milk And Cream

Eggs, Poultry, And Poultry Products, Excluding Canned And Frozen Poultry Products

Fish And Seafood, Excluding Canned And Frozen Fish And Seafood

Fresh Meat And Meat Products

Fresh Fruits And Vegetables

Fresh Fruits

Prepackaged Fresh-Cut Vegetables, Including Carrots And Salads

Other Fresh Vegetables

Bread, Baked Goods, And Baking Ingredients

Nonperishable (Canned And Packaged) Food

Soft Drinks, Bottled Water, Juices, And Nonalcoholic Beverages

Grocery Specialties

Miscellaneous Commodities

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Fresh Fruit & Vegetable Merchant Wholesalers by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Fresh Fruit & Vegetable Merchant Wholesalers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Fresh Fruit & Vegetable Merchant Wholesalers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Fresh Fruit & Vegetable Merchant Wholesalers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 16%
Sales Representatives, Wholesale and Manufacturing 12%
Sales Representatives, Wholesale and Manufacturing 12%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 12%
Office and Administrative Support Occupations 20%
Material Recording, Scheduling, Dispatching, and Distributing Workers 10%
Stock Clerks and Order Fillers 6%
Stock Clerks and Order Fillers 6%
Production Occupations 6%
Transportation and Material Moving Occupations 43%
Motor Vehicle Operators 22%
Driver/Sales Workers and Truck Drivers 22%
Driver/Sales Workers 10%
Heavy and Tractor-Trailer Truck Drivers 9%
Material Moving Workers 18%
Laborers and Material Movers, Hand 15%
Laborers and Freight, Stock, and Material Movers, Hand 10%
Source: Bureau of Labor Statistics

Fresh Fruit & Vegetable Merchant Wholesalers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Fords Produce trademarks "GROWN HERE, NOT FLOWN HERE!" - Fresh herbs; Fresh lettuce; Fresh culinary herbs; Fresh fruit and vegetables; Fresh microgreens; Vegetables, fresh; Fresh tomatoes; Organic fresh herbs; Organic fresh vegetables; Organic fresh fruit and vegetables - 08/29/2017
  • Grower's Organic Holdings raises $3 million in funding. - 08/08/2017
  • Nickey Gregory trademarks "NICKEY GREGORY" - Fresh fruit and vegetables - 09/23/2014
  • AG Link trademarks "AG LINK" - Operating an online marketplace for school food service providers featuring fresh products of local food producers - 07/02/2013

  • Top Innovators

    CompanyInnovation Score
    Fords Produce
    Floyd Wilcox & Sons

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Foodservice still hard sell for organics - That creates visibility for organic fruits ... sell to wholesalers or regional distributors who may do business with foodservice establishments. Salinas, Calif-based Church Brothers Farms, a grower/processor/shipper of more than 500 fresh vegetable ... (01/13/2018)
    • Invitation to visit PMA Produce Pavilion at The NGA Show - Produce Marketing Association (PMA) invites wholesalers and independent retailers looking to meet consumer demand for fresh fruits and vegetables to visit the PMA Produce Pavilion at The National Grocers Association (NGA) Show scheduled Feb. 11-14 in Las ... (01/12/2018)
    • Britain scrambles to cling on to the 'special relationship' with US as backlash against Trump grows after he cancelled his plans to visit UK and open the new US embassy… so ... - Mr Trump's refusal to cut the ribbon on the new US embassy has sparked fresh speculation he could now miss ... is home to the New Covent Garden Market. The biggest wholesale flower, fruit and vegetable market in the UK, it spans 57 acres and is used ... (01/12/2018)
    • Behind the scenes at Liverpool's Wholesale Fruit, Veg and Flower Market - It has been serving the people of Merseyside – often while they have been sleeping – for more than 50 years, but the Liverpool Wholesale Fruit, Vegetable and Flower ... shop and a pub – The Merchant’s Table – where people used to go for a sing ... (01/12/2018)
    • Wholesale fruit and vegetable merchants oppose government - The Wholesale Fruit and Vegetable Merchants Union has flayed the government for raising the market fee and the rural development fund from 2 to 3 per cent. Union president Ravinder Singh Sekhon held Local Bodies Minister Navjot Singh Sidhu responsible for ... (09/02/2017)
    • More expensive fruits for Mid-Autumn Festival: wholesalers warn fire at Yau Ma Tei market may jack up prices - Some wholesalers complained roads were blocked for safety reasons and to make way for fire engines, which disrupted delivery and unloading of delicate fresh ... other merchants. Cheung Chi-cheung, the vice-chairman of the Kowloon Fruit and Vegetable ... (09/05/2016)
    • Produce stands legalized in Chicago - As Chicago heads into summer, a bumper crop of fruit and vegetable ... in Chicago Children says this program is just one piece of the solution. "We are excited at the possibility that more people in more neighborhoods across the city will have access to ... (06/07/2012)
    • Brighton Business Spotlight: Simply Fresh Market Sells Local Fruits and Vegetables at Wholesale Prices - Anthony added that even though Michigan strawberry season is over, the store still carries strawberries from Florida or other states because the store carries a full line of fresh fruits and vegetables. "We really focus on keeping our prices competitive ... (11/23/2011)
    • Bid for fresh fruit, vegetables at Courtland market - COURTLAND—For people who like fresh produce, the Southeast Virginia Farmer’s Market ... there were about 25 vendors on hand with everything from freshly picked vegetables such as string beans, cabbage, cucumbers and squash to sunflowers and zinnias ... (07/06/2011)

    Government Contracts

    In 2016, the federal government spent a total of $11,820,821 on Fresh Fruit & Vegetable Merchant Wholesalers. It has awarded 6,174 contracts to 57 companies, with an average value of $207,383 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Fresh Fruit & Vegetable Merchant Wholesalers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Fresh Fruits And Vegetables
    Competing IndustrySales Relative to Fresh Fruit & Vegetable Merchant WholesalersOpportunity/Threat
    General Line Grocery Merchant Wholesalers Competing industry

    Sales from other industries of Fresh Fruits And Vegetables are less than those from Fresh Fruit & Vegetable Merchant Wholesalers. This may mean that other channels are a competitive risk of increasing their Fresh Fruits And Vegetables sales, taking market share from this industry.
    Fresh Fruits And Vegetables Product Sales Report

    Packaged Frozen Food
    Competing IndustrySales Relative to Fresh Fruit & Vegetable Merchant WholesalersOpportunity/Threat
    Packaged Frozen Food Merchant Wholesalers
    General Line Grocery Merchant Wholesalers
    Poultry & Poultry Product Merchant Wholesalers
    Meat & Meat Product Merchant Wholesalers
    Fish & Seafood Merchant Wholesalers

    Since sales from Fresh Fruit & Vegetable Merchant Wholesalers are a small fraction compared to other industries selling Packaged Frozen Food, companies in the Fresh Fruit & Vegetable Merchant Wholesalers industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Packaged Frozen Food Product Sales Report

    Grocery Specialties
    Grocery Specialties Product Sales Report

    Dairy Products
    Dairy Products Product Sales Report

    Miscellaneous Commodities
    Miscellaneous Commodities Product Sales Report

    Frozen Vegetables
    Frozen Vegetables Product Sales Report

    Fresh Meat And Meat Products
    Fresh Meat And Meat Products Product Sales Report

    Beef Not Slaughtered On Location
    Beef Not Slaughtered On Location Product Sales Report

    Cheese Product Sales Report

    Frozen Fruits And Fruit Juices
    Frozen Fruits And Fruit Juices Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Health foods, fresh fruits and vegetables, merchant wholesalers, Vegetables, fresh, Berries, Fresh fruits, vegetables and berries merchant wholesalers, Fruits, Produce, etc.

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