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2018 Market Analysis & Industry Outlook: Funeral Homes

Overview: the U.S. Funeral Homes Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Funeral Homes: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Funeral Homes industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Cremation Services For Human Remains

Pre-Burial Services For Human Remains

Funeral Planning And Coordination Services (Include Performing Memorial Service.)

Body Preparation Services

Local Transportation Of Human Remains

Long Distance Transportation Of Human Remains

Other Pre-Burial Services For Human Remains

Interment Of Human Remains

Graves, Plots, And Other Spaces For Human Remains

Graves, Plots, And Other Spaces For Human Remains - Sales

Resale Of Funeral Goods

Resale Of - Caskets

Resale Of - Urns And Other Containers For Cremated Human Remains

Resale Of - Cemetery Goods

Resale Of - Floral Arrangements

Resale Of - Other Funeral Goods

Packaged Funeral Services For The Preparation And Disposition Of Human Remains

Resale Of Merchandise

Resale Of Other Merchandise

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Funeral Homes company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Funeral Homes industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Funeral Homes measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 8%

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Chief Executives0%
General and Operations Managers1%
Other Management Occupations 6%
Funeral Service Managers 6%
Funeral Service Managers 6%
Building and Grounds Cleaning and Maintenance Occupations 15%
Grounds Maintenance Workers 12%
Grounds Maintenance Workers 12%
Landscaping and Groundskeeping Workers 12%
Personal Care and Service Occupations 48%
Funeral Service Workers 47%
Funeral Attendants 26%
Funeral Attendants 26%
Morticians, Undertakers, and Funeral Directors 18%
Morticians, Undertakers, and Funeral Directors 18%
Office and Administrative Support Occupations 19%
Secretaries and Administrative Assistants 7%
Secretaries and Administrative Assistants 7%
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 7%
Other Office and Administrative Support Workers 6%
Office Clerks, General 6%
Office Clerks, General 6%
Source: Bureau of Labor Statistics

Funeral Homes Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Green Hills Mortuary & Memorial Chapel trademarks "GREEN HILLS MORTUARY" - On-line retail store services featuring caskets, urns, flowers, wreaths; Promoting public awareness of the need for advanced funeral planning and grief support; Retail store services featuring caskets, urns, flowers, wreaths - 03/02/2018
  • Messinger Mortuary & Chapel trademarks "URN STOTE USA" - On-line retail store services featuring urns, cremation jewelry, and memory chests - 02/02/2018
  • Buffalo City Cemetery trademarks "SUNDAY IN THE CEMETERY" - Providing historical guided tours of a cemetery; educational and entertainment services - 01/26/2018
  • PF Management Services raises $3 million in funding. - 10/23/2015
  • Miami Memorial raises $4 million in funding. - 09/16/2014
  • Everest Funeral Package raises $9 million in funding. - 10/14/2011

  • Top Innovators

    CompanyInnovation Score
    Foundation Partners Group7
    Service Corp International
    Empresas Stewart& Cias

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Home and Away star Jessica Falkholt still in critical condition as her family's funeral takes place - Home and Away star Jessica Falkholt remained in a critical condition as her family's funeral took place in Australia today. The actress – who played the role of Hope Morrison in the Aussie soap – was the sole survivor of a devastating car crash on ... (01/10/2018)
    • Police: Massachusetts woman skipped mother’s funeral to steal safe worth $90K from home - EAST BROOKFIELD, Mass. – A Massachusetts woman didn’t show up at her mother’s funeral last week, opting instead to break into the woman’s home to steal a safe filled with items worth $90,000, police say. According to the Telegram and Gazette, Alyce ... (01/10/2018)
    • Woman, 30, skips her own mother's FUNERAL to 'break into the dead woman's home, steal her safe and its $90,000 contents' - A Massachusetts woman was arrested for allegedly breaking into her mother's home and stealing a safe containing pricey items - all while her mother's funeral was happening elsewhere. Warren Police said Alyce H. Davenport skipped Friday's service for ... (01/10/2018)
    • Sheriff hunts for families after cremains found in long-closed funeral home - SAGINAW, MI --The Saginaw County sheriff is searching for families after more than a dozen cremains, some of them more than three decades old, were recently found in a defunct Saginaw funeral home. He wants to reunite families with the remains. "I feel it ... (01/10/2018)
    • Funeral home regulatory oversight could move to Secretary of State - CHARLESTON, W.Va. — State officials may move responsibility for licensing funeral homes to the Secretary of State’s office under a bill prompted by a fraud investigation. Funeral homes have been regulated by their peers through the state Board of ... (01/10/2018)
    • Daughter allegedly breaks into dead mother’s Warren home, steals safe during funeral - A 30-year-old woman is facing charges she broke into her dead mother’s Warren home with her boyfriend during the mother’s funeral to allegedly steal a safe filled with about $90,000 worth of valuables, according to court documents. Thomas Balliet ... (01/10/2018)
    • She skipped her mom’s funeral. Police say she was raiding the dead woman’s home. - Police said Alyce Davenport didn’t show up to her mother’s funeral and wasn’t answering calls from family members. When the deceased woman’s fiance went home after the funeral on Friday in Warren, Massachusetts, west of Worcester, he discovered the ... (01/09/2018)
    • Woman skips mom’s funeral to steal from her home: cops - EAST BROOKFIELD, Mass. — Police say a Massachusetts woman skipped her own mother’s funeral so she could break into the dead woman’s house and steal a safe filled with items worth $90,000. The Telegram & Gazette reports that 30-year-old Alyce ... (01/09/2018)
    • Prosecutor reassessing theft, fraud, forgery case against funeral home owner - MARSHALL COUNTY, KY – Tim King is in trouble again. In November, King and his wife, Becky pleaded not guilty to insurance fraud, forgery and theft charges. The are owners at Filbeck-Cann and King funeral home in Benton, Kentucky. Over the weekend, King ... (01/09/2018)
    • A new Life Story home: Funeral home to move into bigger location - TRAVERSE CITY — “Everyone has a life’s story, whether you’re 2 years old or you’re 100 years old,” Life Story Funeral Home owner/manager LeVon “Vaughn” Seavolt said. Seavolt wanted to make sure Tonya Schroka was able to tell the story of ... (01/08/2018)

    Government Contracts

    In 2016, the federal government spent a total of $5,632,343 on Funeral Homes. It has awarded 548 contracts to 100 companies, with an average value of $56,323 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Funeral parlors, Funeral homes combined with crematories, Undertaker services, Mortuaries, Funeral homes, Funeral director services, Mortician services, Director services, funeral, Embalming services, etc.

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