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2018 Market Analysis & Industry Outlook: Furniture & Home Furnishing Merchant Wholesalers

Overview: the U.S. Furniture & Home Furnishing Merchant Wholesalers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Furniture & Home Furnishing Merchant Wholesalers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Furniture & Home Furnishing Merchant Wholesalers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Household And Lawn Furniture

Upholstered Furniture

Mattresses And Beds

Lawn And Outdoor Furniture

Other Furniture

Sleep Sofas

Office And Business Furniture

New Wooden And Metal Office Furniture

New Store And Restaurant Furniture

New Public Furniture, Including Theater Seats, Church Pews, Park Benches, And School Desks

Used Office And Business Furniture

Household China, Glassware, Crockery, And Plastic Housewares, Excluding Paper Dishes, Cups, Napkins, And Plastic Utensils

Linens, Domestics, Curtains, And Draperies

Bedspreads, Blankets, And Bedding

Curtains And Draperies

Shades And Blinds

Towels And Washcloths

Other Linens And Domestics

Flooring And Floor Coverings

Rugs And Carpeting

Hardwood Flooring

Other Hard-Surface Floor Coverings And Accessories, Including Tile And Sheet Goods

Miscellaneous Home Furnishings, Including Household Containers, Flatware, Pans, Baskets, And Kitchen Utensils

Metal Flatware And Kitchen Utensils

Mirrors, Lamps, And Picture Frames

Other Home Furnishings

Kitchenware, Pots, And Pans

Household Cleaning Supplies, Including Mops And Brooms

Outdoor Grills, Gas And Charcoal

New Computer Equipment

Other Computer Peripheral Equipment

Electric And Gas Household Appliances, Excluding Plumbing



Office Paper, Office Supplies, Greeting Cards, And Labels

Women's, Misses', And Girls' Clothing

Art Goods, Including Novelties And Souvenirs

Miscellaneous Nondurable Goods, Including Wigs, Yarns, And Leather Products

Candles And Decorations

Service Receipts And Labor Charges, Including Installed Parts

Labor Charges For Repair Work

Other Service Receipts And Labor Charges

Miscellaneous Commodities

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Furniture & Home Furnishing Merchant Wholesalers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Furniture & Home Furnishing Merchant Wholesalers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Furniture & Home Furnishing Merchant Wholesalers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 8%

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Chief Executives0%
General and Operations Managers4%
Sales and Related Occupations 22%
Sales Representatives, Wholesale and Manufacturing 19%
Sales Representatives, Wholesale and Manufacturing 19%
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 18%
Office and Administrative Support Occupations 30%
Information and Record Clerks 9%
Customer Service Representatives 6%
Customer Service Representatives 6%
Material Recording, Scheduling, Dispatching, and Distributing Workers 9%
Production Occupations 8%
Transportation and Material Moving Occupations 18%
Material Moving Workers 12%
Laborers and Material Movers, Hand 11%
Laborers and Freight, Stock, and Material Movers, Hand 10%
Source: Bureau of Labor Statistics

Furniture & Home Furnishing Merchant Wholesalers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Sam Tucker trademarks "ELUXURY" - Furniture - 03/03/2018
  • Best Price Mattress trademarks "BPM" - Furniture; Furniture for children; Mattress toppers; Mattresses and pillows; Ottomans; Shelving; Office furniture; Outdoor furniture; Sleep products - 03/03/2018
  • Umbra patents Drain Cover - 03/01/2018
  • Casper Sleep patents Dog Mattress - 02/22/2018
  • Bath Authority patents Guide Block For Glass Panel - 01/25/2018
  • Leesa Sleep raises $16 million in funding. - 07/28/2017
  • Casper Sleep raises $2 million in funding. - 06/22/2015

  • Top Innovators

    CompanyInnovation Score
    Lifetime Brands768
    E & E227

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Target adds 'Universal Thread' to private label stable - Prices, ranging from $5 to $39.99, are up to 10% lower than the merchant's current women's apparel offerings ... to cede much to Amazon or anyone else when it comes to home decor, furniture and apparel. Executives last year said the company's private ... (01/09/2018)
    • Houston Furniture Bank to be Honored at ARTS Awards - DALLAS – January 8, 2018 – Dallas Market Center, the largest and most successful open-daily home décor marketplace in the country, and ART, the Creative Home Furnishings Network, today announced that the Houston Furniture Bank will receive a ... (01/08/2018)
    • Two furniture plants showcased in newest magazine - different types of furniture, Funding Solutions, Upholstery, Bedding Company, Cover Design, decorative products, Home Furnishing products, Woodworking and Crafts, bathroom products, Boutique, Wholesale products, Mattress, Fine Accessories, Eyewear ... (01/03/2018)
    • National Wholesale Announces Store Closing in Weymouth - January 2, 2018, Weymouth, MA – National Wholesale Liquidators is sad to announce ... apparel for the entire family, electronics, home décor, housewares, appliances, furniture, bedding, flooring, cleaning products, pet care, seasonal merchandise and ... (01/02/2018)
    • Blue Door specializes in upscale, repurposed furniture - PORT CLINTON - Blue Door is more than just an eclectic shop filled with upscale repurposed furniture and home décor. It is one woman’s ... but also with other downtown merchants with a goal to make the shopping district the best it can be. (01/01/2018)
    • Unsung hero: Interior designer Beth Phillips furnishes hope to families in crisis - There’s something different about the recently opened home furnishings ... from the newly opened retail furniture store go directly to support their mission. “All of the donated furniture is new and comes directly from wholesalers, distributors ... (12/28/2017)
    • Discoveries Furniture on Magazine Street is closing - Discoveries Furniture & Finds, a Magazine Street home furnishing store, will close and relocate to ... upsetting," but said it will give him the space to grow the store's wholesale and online business in addition to having a functioning showroom. (09/25/2017)
    • Bassett Furniture rebounds - And the deep economic slump affected Bassett’s plan to redo and re-brand its retail stores, now known as Bassett Home Furnishings ... company also has wholesale accounts with multiple-line furniture stores, specialty stores and mass merchants. (11/29/2015)
    • Amazon India adds muscle to B2B segment - Amazon, which launched its invite-only business-to-business platform AmazonBusiness (Amazon Wholesale India Pvt. Ltd) in May, has opened the offering to all merchants ... with the launch of furniture. Furniture and home decor is a lucrative category ... (10/19/2015)
    • Nine Design Center merchants lease space at new East Market project - "The area east of Broad Street has become the vibrant heart of Philadelphia's design community, with so many designers, architects and furniture stores calling ... work at the East Market site. The home-decor merchants will occupy two full floors at ... (09/11/2015)

    Government Contracts

    In 2016, the federal government spent a total of $22,218,730 on Furniture & Home Furnishing Merchant Wholesalers. It has awarded 1,358 contracts to 289 companies, with an average value of $76,881 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Furniture & Home Furnishing Merchant Wholesalers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Flooring And Floor Coverings
    Competing IndustrySales Relative to Furniture & Home Furnishing Merchant WholesalersOpportunity/Threat
    Home Furnishing Merchant Wholesalers Competing industry

    Sales from other industries of Flooring And Floor Coverings are less than those from Furniture & Home Furnishing Merchant Wholesalers. This may mean that other channels are a competitive risk of increasing their Flooring And Floor Coverings sales, taking market share from this industry.
    Flooring And Floor Coverings Product Sales Report

    Office And Business Furniture
    Competing IndustrySales Relative to Furniture & Home Furnishing Merchant WholesalersOpportunity/Threat
    Furniture Merchant Wholesalers Competing industry
    Stationery & Office Supplies Merchant Wholesalers Competing industry

    Sales from other industries of Office And Business Furniture are less than those from Furniture & Home Furnishing Merchant Wholesalers. This may mean that other channels are a competitive risk of increasing their Office And Business Furniture sales, taking market share from this industry.
    Office And Business Furniture Product Sales Report

    Household And Lawn Furniture
    Household And Lawn Furniture Product Sales Report

    Miscellaneous Home Furnishings
    Miscellaneous Home Furnishings Product Sales Report

    Linens, Domestics, Curtains, And Draperies
    Linens, Domestics, Curtains, And Draperies Product Sales Report

    Service Receipts And Labor Charges
    Service Receipts And Labor Charges Product Sales Report

    Labor Charges For Repair Work
    Labor Charges For Repair Work Product Sales Report

    Hardware Product Sales Report

    Miscellaneous Commodities
    Miscellaneous Commodities Product Sales Report

    Plywood And Millwork
    Plywood And Millwork Product Sales Report

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