AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

2018 Market Analysis & Industry Outlook: Gift Shops & Souvenir Stores

Overview: the U.S. Gift Shops & Souvenir Stores Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Gift Shops & Souvenir Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Gift Shops & Souvenir Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others

Drugs, Health Aids, Beauty Aids, Including Cosmetics

Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils.

Paper & Plastic Tableware

Gift Wrap, Gift Bags, & Tissue Paper

Men's Wear, Including Accessories

Women's, Juniors', & Misses' Wear, Including Accessories

Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories

Costumes & Unisex Clothing

Kitchenware & Home Furnishings

Decorative Accessories & Home Furnishings


Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Books, Including E-Books

Toys, Hobby Goods, & Games

All Other Merchandise

Stationery Products

Greeting Cards, Calendars, Maps, Road Atlases

Luggage & Leather Goods

Souvenirs & Novelty Items

Seasonal Decorations

Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared

All Nonmerchandise Receipts

All Other Nonmerchandise Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Gift Shops & Souvenir Stores Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Gift Shops & Souvenir Stores companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Gift Shops & Souvenir Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Gift Shops & Souvenir Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Gift Shops & Souvenir Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

Order at top of page
Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 76%
Supervisors of Sales Workers 10%
First-Line Supervisors of Sales Workers 10%
First-Line Supervisors of Retail Sales Workers 10%
Retail Sales Workers 64%
Cashiers 12%
Cashiers 12%
Retail Salespersons 49%
Retail Salespersons 49%
Office and Administrative Support Occupations 11%
Source: Bureau of Labor Statistics

Gift Shops & Souvenir Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Funko trademarks "LFM" - Online retail services through direct solicitation by distributors directed to end-users featuring clothing, scarves, mittens, accessories, jewelry, socks, hand bags, luggage, and novelty gifts; Wholesale and retail store services featuring clothing, scarves, mittens, accessories, jewelry, socks, hand bags, luggage, and novelty gifts; Wholesale distributorships featuring clothing, scarves, mittens, accessories, jewelry, socks, hand bags, luggage, and novelty gifts - 03/02/2018
  • Everything Mary trademarks "BRITELOFT" - General purpose storage bins for household use; Laundry hampers for domestic or household use; Laundry bins for domestic or household use - 03/02/2018
  • Glassybaby raises $7 million in funding. - 12/29/2017
  • Online Stores raises $4 million in funding. - 01/19/2016
  • Buyseasons patents Collapsible Three-dimensional Wall Artwork - 06/04/2015
  • Brookstone raises $153 million in funding. - 11/09/2010

  • Top Innovators

    CompanyInnovation Score
    Things Remembered33
    Spencer Gifts

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • 10 Experience Gifts For Kids That Will Let Them Explore This Big and Beautiful World - Shopping for kids can be . . . rough ... Instead, I decided to start giving "experience gifts," and I'm never going back! Give the little ones in your life memories that they'll remember for a long time instead of a toy that will probably sit on a shelf ... (01/10/2018)
    • A family bonds through luxury food gifts - Mine was a brisket. In a family like mine, most gifts have something to do with food. For instance, this past Christmas I sent my brother Ed four pounds of bacon from Bobby Nelson’s Cheese Shop in Kenosha, Wisconsin, the best stuff ever. I wanted to get ... (01/10/2018)
    • Not your typical Hawaiian gift shop: New owner brings seven generations’ knowledge to The Fine Hawaiian Gift Gallery - KOHALA COAST — Seven generations of island roots, cultural connections and aloha have transformed a long-time retail space in The Shops at Mauna Lani into an experience that’s much more than simply lovely gifts and treasures. To celebrate a family ... (01/10/2018)
    • Flower shop places roses to brighten people’s day - Heather Zickler, who has owned Jubilee Flowers & Gifts in Seymour for 20 years ... Becky Morris found a bouquet outside her shop, The Buzz Hair Design Studio, in downtown Seymour. “This is inspiration stuff here,” she said. “Makes me want to keep ... (01/10/2018)
    • Valentine's Day Lingerie Shopping Spikes Up as Releases 2018 Guide - NEW YORK, Jan. 09, 2018 (GLOBE NEWSWIRE) -- Along with flowers, chocolate, and heart-shaped cards, lingerie is one of the most common classic Valentine's Day gifts. Lingerie sales ... on this increase in demand. Shopping—especially online shopping ... (01/09/2018)
    • How to save up to $150 on vacuum cleaners and other household gifts - You can find discounts of up to $150 on household gifts in the list below. These deals were active and in stock as of 2 p.m. EST Tuesday; we'll update this list on Wednesday. (01/09/2018)
    • Meghan Markle Gives Hilarious Christmas Gifts - There's the shopping, the cooking, the cleaning ... and that she'd be the one person giving gag gifts while, say, the rest of her future in-laws exchanged tasteful tea sets and the ownership of various Commonwealth countries. Can you imagine??) (01/09/2018)
    • New gift shop brings Portland chic to downtown Kalama - April Hoffman grew up in Kalama and graduated from Kelso High School, but her new gift shop has a big-city feel. Ella Gray Home+Gifts opened on Nov. 1 in the heart of downtown Kalama. Its clean, cozy vibe and feel of a modern loft apartment are traceable ... (01/09/2018)
    • Spend wisely when shopping for gifts this year - CENTER CITY >> The Christmas, Chanukah and Kwanzaa gifts have already been unwrapped, and some shoppers are suffering from the painful financial hangover of the shopping season. Yet it is not too early to start thinking about those birthday, wedding and ... (01/03/2018)
    • Longtime Olean Center Mall landmark store, Seasons Bookstore & Gifts, to close - OLEAN — Browsing through the latest best-selling book or the current trends in gifts will no longer be available at Olean Center Mall with the announcement that Seasons Bookstore & Gifts will close its doors. Ron Cecchi, president of Rontina of New York ... (12/28/2017)

    Government Contracts

    In 2016, the federal government spent a total of $1,788,471 on Gift Shops & Souvenir Stores. It has awarded 202 contracts to 39 companies, with an average value of $45,858 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Gift Shops & Souvenir Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Souvenirs & Novelty Items
    Competing IndustrySales Relative to Gift Shops & Souvenir StoresOpportunity/Threat
    Mail-Order Houses Competing industry
    Hotels & Motels Competing industry
    Online (Internet) Shopping Competing industry
    Discount Department Stores Competing industry
    Book Stores Competing industry

    Sales from other industries of Souvenirs & Novelty Items are less than those from Gift Shops & Souvenir Stores. This may mean that other channels are a competitive risk of increasing their Souvenirs & Novelty Items sales, taking market share from this industry.
    Souvenirs & Novelty Items Product Sales Report

    Seasonal Decorations
    Competing IndustrySales Relative to Gift Shops & Souvenir StoresOpportunity/Threat
    Warehouse Clubs, Supercenters & Big Box Retail
    Discount Department Stores
    Pharmacies & Drug Stores Competing industry
    Home Improvement Centers Competing industry
    Supermarkets & Grocery Stores Competing industry

    Sales from other industries of Seasonal Decorations are less than those from Gift Shops & Souvenir Stores. This may mean that other channels are a competitive risk of increasing their Seasonal Decorations sales, taking market share from this industry.
    Seasonal Decorations Product Sales Report

    Greeting Cards
    Greeting Cards Product Sales Report

    Kitchenware & Home Furnishings
    Kitchenware & Home Furnishings Product Sales Report

    Giftware & Glassware, Including Vases
    Giftware & Glassware, Including Vases Product Sales Report

    Children's Wear, Including Boys', Girls', Infants' & Toddlers'
    Children's Wear, Including Boys', Girls', Infants' & Toddlers' Product Sales Report

    Jewelry, Including Watches, Watch Attach, Novelty Jewelry
    Jewelry, Including Watches, Watch Attach, Novelty Jewelry Product Sales Report

    Toys, Hobby Goods, & Games
    Toys, Hobby Goods, & Games Product Sales Report

    Women's, Juniors', And Misses' Wear, Including Accessories
    Women's, Juniors', And Misses' Wear, Including Accessories Product Sales Report

    Stationery Products
    Stationery Products Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Novelty shops, Party goods (e.g., paper supplies, decorations, novelties) stores, Balloon shops, Craft (except craft supply) stores, Greeting card shops, Souvenir shops, Gift shops, Gift stands, permanent location, Seasonal and holiday decoration stores, Curio shops, Christmas stores, Card shops, greeting, Collectible gift shops (e.g., crystal, pewter, porcelain), etc.

    Related Reports

    Can't find what you're looking for? We have over a thousand market research reports. Ask us and an analyst will help you find what you need.

    Industries Related to Gift Shops & Souvenir Stores

    Gift Shops & Souvenir Stores