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2025 U.S. Industry Statistics & Market Forecast - Gift, Novelty, and Souvenir Retailers
Market Size & Industry Statistics
The total U.S. industry market size for Gift, Novelty, and Souvenir Retailers:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Gift, Novelty, and Souvenir Retailers industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Groceries & Other Food Items For Human Consumption Off The Premises |
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Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others |
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Drugs, Health Aids, Beauty Aids, Including Cosmetics |
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Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils. |
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Paper & Plastic Tableware |
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Gift Wrap, Gift Bags, & Tissue Paper |
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Men's Wear, Including Accessories |
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Women's, Juniors', & Misses' Wear, Including Accessories |
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Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories |
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Costumes & Unisex Clothing |
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Kitchenware & Home Furnishings |
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Decorative Accessories & Home Furnishings |
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Kitchenware |
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Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry. |
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Books, Including E-Books |
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Toys, Hobby Goods, & Games |
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All Other Merchandise |
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Stationery Products |
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Greeting Cards, Calendars, Maps, Road Atlases |
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Luggage & Leather Goods |
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Souvenirs & Novelty Items |
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Seasonal Decorations |
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Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared |
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All Nonmerchandise Receipts |
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All Other Nonmerchandise Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
|
|---|---|---|
| Total Revenue | Order at top of page |
|
| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Gift, Novelty, and Souvenir Retailers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Gift, Novelty, and Souvenir Retailers industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Gift, Novelty, and Souvenir Retailers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 6% | Order at top of page |
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| Chief Executives | 0% | |||
| General and Operations Managers | 5% | |||
| Sales and Related Occupations | 55% | |||
| Supervisors of Sales Workers | 7% | |||
| First-Line Supervisors of Sales Workers | 7% | |||
| First-Line Supervisors of Retail Sales Workers | 7% | |||
| Retail Sales Workers | 46% | |||
| Cashiers | 9% | |||
| Cashiers | 9% | |||
| Retail Salespersons | 37% | |||
| Retail Salespersons | 37% | |||
| Office and Administrative Support Occupations | 11% | |||
| Transportation and Material Moving Occupations | 9% | |||
| Material Moving Workers | 7% | |||
| Laborers and Material Movers | 7% | |||
Gift, Novelty, and Souvenir Retailers Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Gift, Novelty, and Souvenir Retailers industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Gift, Novelty, and Souvenir Retailers industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Gift, Novelty, and Souvenir Retailers industry. |
Source:
Latest Industry News
- 50 Best Candy Shops In Every State - From classic fudge and saltwater taffy to artisan chocolates, these candy shops—one per state—are beloved sweet spots every sugar lover must visit. (07/07/2025)
- Taunton Menkind in Orchard Shopping Centre closes unexpectedly - A SHOP in Taunton's Orchard Shopping Centre has closed 'until further notice'. Menkind, which first opened in Taunton back in October 2024, has closed, with staff seen filling up stock into boxes, which are stacked up inside the business. (07/03/2025)
- Vintage dresses, ornate gifts: JoCo exhibit traces the rise of lavish weddings - Many of the traditions we know today began in postwar America — including the very color of many modern wedding dresses. (07/02/2025)
- Four new retailers set to open at Eastview Mall - Eastview Mall is expanding again, adding four exclusive merchants to its roster as it continues a steady wave of new store announcements since last spring. On June 25, mall officials revealed that Below Zero Spa, (06/27/2025)
- Gifts Retailing Market to Reach USD 18.55 Billion by 2032, Growing at a CAGR of 4.12% from 2024 - Global Gifts Retailing Market is valued at approximately USD 13.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 4.12% over the forecast period 2024-2032. Gifts Retailing market is a key part of the retail industry and is committed to selling a wide range of gift products. (06/26/2025)
- James Robertson and the legend of Big Blue - Just like Andy Warhol was both the curator and creator of American pop art, so too has James Robertson been the keeper of Mzansi’s iconography. He built a brand around it, and while he can’t spell to save his life, his eye for colour and instinct for shape, his love for South Africa has created a brand with almost a cult following. (06/23/2025)
- Spencer’s launches MTV ‘Jersey Shore’ 15th anniversary line - Spencer’s debuts limited-edition "Jersey Shore" collection to mark 15 years of the iconic MTV reality show, with apparel, drinkware and more. (06/19/2025)
- Fort Gratiot Adult Store opening soon St Clair County Michigan business - The Times Herald - Love After Hours Boutique & Boudoir, a new adult novelty and intimate apparel store, is opening in Fort Gratiot, Michigan this summer. Owner Stephanie Dillon aims to create a welcoming and ... (06/09/2025)
- 11 Thrifted Hosting Gifts So Good You'll Want to Keep Them for Yourself - Once it’s clean and dry, roll the blanket up nicely and tie with a ribbon. Slip in a small bundle of lavender or eucalyptus for a fresh scent and finishing touch. It’s a cozy, thoughtful gift that feels high-end, but costs next to nothing. (05/25/2025)
- Boutiques, outlets, thrift stores: Your guide to shopping at the Delaware beaches - There's a plethora of stores up and down Coastal Highway and in the downtowns. Clothing, shoe, toy, furniture, jewelry, souvenir, novelty and discount stores all are open for browsing and buying. (05/23/2025)
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