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2018 Market Analysis & Industry Outlook: Graphic Designers

Overview: the U.S. Graphic Designers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Graphic Designers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Graphic Designers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Printing Services

Graphic Design Services

Corporate And Organization Image Design Services

Advertising And Promotional Design Creative Services

Publication Design Services

Commercial Illustration Design Services

Website And Internet Presence Design And Development Services

All Other Graphic Design Services

Other Specialized Design Services

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Graphic Designers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Graphic Designers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Graphic Designers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers4%
Business and Financial Operations Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 46%
Art and Design Workers 44%
Designers 40%
Graphic Designers 21%
Interior Designers 14%
Sales and Related Occupations 8%
Office and Administrative Support Occupations 16%
Production Occupations 7%
Source: Bureau of Labor Statistics

Graphic Designers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Killer Infographics trademarks "KILLER" - Design of information graphics and data visualization materials - 03/29/2016

  • Top Innovators

    CompanyInnovation Score
    Killer Infographics

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Intel's Core i7 with Radeon RX Vega graphics: full specs revealed - The CPU side of the equation features a four-core, eight-thread design, offering single-core speeds of up to ... the AMD semi-custom GPU offers 24 compute units in its top-end Radeon RX Vega M GH graphics configuration, with a peak 3.7 teraflops of power. (01/10/2018)
    • New study: Graphic design software market analysis and forecasts from 2018 to 2023 - The objective of the report is to gather important market data and offer insights about the trends and opportunities of the global market to the readers. - Agency -. “Global Graphic Design Software Market Size, Status and Forecast 2023” is the latest ... (01/10/2018)
    • How To Choose A Colour Scheme For Your Logo Design - Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design. The use of colour can bring multiple layers of meaning, from primitive responses based ... (01/10/2018)
    • How To Design Coloring Mandalas - One of the advantages of a mandala design is that you are absolutely free to choose any shape and color that would express your view of reality and approach the process with all the creativity you have. To get started with abstract graphic designing ... (01/10/2018)
    • Enliven a streetscape with creative art or graphic design - The City of Canada Bay is committed to providing high quality streetscapes that support and enhance our village centres. As part of this commitment we are seeking to appoint an artist/graphic designer to work with Council and business owners to create a ... (01/10/2018)
    • Man City’s graphic design game is more Sunday League than Premier League - There’s a lot to be admired about Manchester City right now. They’re running away with the Premier League, they dominated their Champions League group and they’re playing some of the finest football British fans have ever witnessed. (01/09/2018)
    • Dell’s XPS 15 gets the 2-in-1 treatment, plus Radeon RX Vega graphics - Dell unveiled the new XPS 15 convertible at CES, complete with a design that resembles the original 15-inch XPS laptop while including upgraded processors and graphics chips. The new XPS also has a stylus that works with the device's touchscreen. (01/09/2018)
    • 10 logo design trends that will dominate 2018 - Reserved colors and clear graphic shapes create strong retro vibes. Such logos evoke associations with tradition, heritage, and longevity. In logo design, slices are wide parallel lines that seem to make “cuts” in the logo. This trend will become even ... (01/09/2018)
    • Online graphic design startup Canva is now worth $1 billion - Canva is Australia's first unicorn of 2018, after raising $40 million (AUD$50.9 million) to push the design startup's value over $1 billion. Now available in 190 countries, with over 10 million users, the online design and publishing platform was launched ... (01/09/2018)
    • WKCTC’s Paducah School of Art and Design to host community involved art exhibition by Ruth Baggett - The gallery is located at PSAD’s 2D and Graphic Design Building at 905 Harrison Street in Paducah’s Lower Town Arts District. The exhibition will remain on display through February 22 and is complemented by an exhibition of student works from 21st ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $32,165,422 on Graphic Designers. It has awarded 713 contracts to 217 companies, with an average value of $148,228 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Graphic Designers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Printing Services
    Competing IndustrySales Relative to Graphic DesignersOpportunity/Threat
    Newspaper Publishers
    Business Service Centers Competing industry
    Magazine & Periodical Publishers Competing industry
    Document Preparation Services Competing industry
    Book Publishers Competing industry

    Sales from other industries of Printing Services are less than those from Graphic Designers. This may mean that other channels are a competitive risk of increasing their Printing Services sales, taking market share from this industry.
    Printing Services Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Commercial illustration services, Commercial artists, independent, Graphic artists, Corporate identification (i.e., logo) design services, Art services, graphic, commercial, Artists, independent commercial, Medical art services, Graphic design services, independent medical, Communication design services, visual, Medical illustrators, Art studios, Commercial art services, Studios, commercial art, Silk screen design services, Illustrators, Medical illustration services, Medical artists, Graphic art and related design services, Commercial illustrators, independent graphic, etc.

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