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Greeting Card Publishers Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Greeting Card Publishers

Overview: the U.S. Greeting Card Publishers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Greeting Card Publishers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Greeting Card Publishers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Publishing - Greeting Cards

Publishing - Greeting Cards - Single Cards

Publishing - Greeting Cards - Multiple Cards (Include Boxed Cards.)

Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.)

Publishing - Calendars (Exclude Desktop Calendars.)

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Greeting Card Publishers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Greeting Card Publishers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Greeting Card Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Greeting Card Publishers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Greeting Card Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 28%
Art and Design Workers 6%
Media and Communication Workers 21%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 14%
Editors 12%
Sales and Related Occupations 16%
Sales Representatives, Services 11%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 23%
Other Office and Administrative Support Workers 9%
Production Occupations 9%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Source: Bureau of Labor Statistics

Greeting Card Publishers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • The 30-year-old woman who designed a $1bn business - Melanie's idea for the "future of publishing" is Canva, an online platform that aims to allow anyone to easily design everything from greetings cards to posters, and websites to calendars. But while Mr Tai didn't seem to notice that Melanie was copying his ... (01/10/2018)
  • America’s 25 dying industries include sound studios, textiles, newspapers - Examples may include publishers of art prints, calendars, or greeting cards. Like the rest of the publishing industry, such niche publishers have struggled to compete against the growing number of digital media platforms. While employment across all ... (12/28/2017)
  • People ditching Christmas cards for charity donations as part of 'Don't Send Me A Card' trend - Jakki Brown, Joint General Secretary of the Greeting Card Association (GCA), calls sending ... that they are produced and sold at no risk whatsoever to the charity - what card publishers and High Street retailers are doing on the charity card front ... (12/19/2017)
  • United Kingdom Greeting Card Market Report 2016 - Research and Markets - DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "UK Greeting Card Market Report 2016" report ... submitted by UK publishers to market analysts Ebiquity. The vast majority of greeting cards are bought in bricks and ... (06/15/2017)
  • These greeting cards reflect real couples and fight stereotypes - "It was frustrating to realise that our love wasn't thought to be relevant enough by publishers to create a quality product that celebrated it." Smith started a company called Huetribe to address the greeting card gap. She believes that greeting cards ... (04/04/2017)
  • How the humble greeting card continues to thrive in the digital age - Every year Americans buy 6.5 billion greeting cards, according to the Greeting Cards Association (pdf). Birthdays, graduations, anniversaries: the average American purchases 34 cards a year; the average Brit buys 46 a year. Day 23 of Quartz’s 25 Days of ... (12/23/2016)
  • Super-Fancy Pop-Up Greeting Cards, Sent for Rosh Hashanah in Early 20th-Century New York - These Rosh Hashanah greeting cards were printed around the turn of the century in Germany and sold in New York. Elaborately decorated and three-dimensional, the cards, sold by the Hebrew Publishing Company, could be stood up for display in the receiver’s ... (09/24/2014)
  • How can I efficiently print unique greeting cards with names using Publisher 2010? - I want to make some greeting cards for some friends, but i would like that each card say something like “Dear [insert name here]” and each card would have a diferent name. These cards would be the size of a business card, so I would print several of ... (12/21/2012)
  • Internet to greeting cards: Sorry for your sales loss - The industry estimates overall sales of 7 billion greeting cards this year. New lines of cards and new products are being introduced every year, and the industry's second-largest card publisher, American Greetings Corp., has turned around sales in the last ... (11/25/2011)
  • Christmas greetings no longer in the cards - While Christmas remains the holiday that sparks the most greeting ... American Greetings Corp. and Hallmark Cards — the two biggest greeting card publishers in the U.S. accounting for more than half of the market — are doing their best to grab ... (12/09/2010)

Government Contracts

In 2016, the federal government spent a total of $26,427 on Greeting Card Publishers. It has awarded 3 contracts to 2 companies, with an average value of $13,213 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Publishers, greeting card, combined with printing, Greeting card publishers (except exclusive Internet publishing), Publishers (except exclusive Internet publishing), Greeting card publishers and printing combined, etc.

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