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2018 Market Analysis & Industry Outlook: Hobby, Toy & Game Stores

Overview: the U.S. Hobby, Toy & Game Stores Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Hobby, Toy & Game Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Hobby, Toy & Game Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits,


Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits.

Kitchenware & Home Furnishings

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Books, Including E-Books

Toys, Hobby Goods, & Games

Toys, Including Wheel Goods

Games, Including Video & Electronic Games

Hobby Goods

All Other Merchandise

Artists' Materials & Supplies

Seasonal Decorations

Artificial/Silk Flowers, Plants, & Trees

Craft Supplies

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Hobby, Toy & Game Stores Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Hobby, Toy & Game Stores companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Hobby, Toy & Game Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Hobby, Toy & Game Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Hobby, Toy & Game Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 76%
Supervisors of Sales Workers 8%
First-Line Supervisors of Sales Workers 8%
First-Line Supervisors of Retail Sales Workers 8%
Retail Sales Workers 68%
Cashiers 8%
Cashiers 8%
Retail Salespersons 59%
Retail Salespersons 59%
Office and Administrative Support Occupations 10%
Material Recording, Scheduling, Dispatching, and Distributing Workers 5%
Source: Bureau of Labor Statistics

Hobby, Toy & Game Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score
Handi Quilter52
Choons Design33
Hobby Lobby Stores
GI Sportz Direct

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Asia's Largest Toys & Games Fair Opens with Innovative and High-tech Products - They include department stores, specialty stores and retail ... showcasing toys for grown-ups such as magic items, hobby goods, action & war game items, and models & figurines; the Pet Toys zone, featuring toys and daily supplies for pets; and the ... (01/11/2018)
  • Board game nights are having a moment. Here’s how to join in. - “By our calculations, we are in the golden age of board games,” says Kyle Engen, founder and steward of operations at the Interactive Museum of Gaming and Puzzlery. Matthew Hudak, toys and games ... bulk of the market, but hobby board games, catered ... (01/10/2018)
  • Seasonal employees talk challenges, rewards of winter work - While other industries – such as hobby, toy, and game stores, department stores, and temporary help services – may employ more people across the country and see similar seasonal increases, the ski industry consistently sees the largest percentage shift ... (01/01/2018)
  • Hobby shop races into Lakeside - The hobby shop does organize activity nights during business hours on Friday and Saturday evenings. The staff tailors the events to the crowd each night, organizing a variety of games or competitions ... their new four-wheeled toys. The company also ... (12/26/2017)
  • Call Box: Toy store tale no longer best seller - Toys might be fun and games, but it was a tough business ... Regency saw its share of toy stores after it opened to much fanfare in 1968. In a 1976 Times-Union story, Toy & Hobby Chest owner Daniel Cady said about 40 percent of his business occurred ... (12/22/2017)
  • Store boasts vintage toys, video games - The store boasts a variety of products, but specializes in vintage video games, comic books, toys and vinyl records -- most of which ... but he instead decided to pursue his hobby full time. "I did a heavy-duty internship, I graduated college with honors ... (12/18/2017)
  • Hobby House toy store now in four locations - “He can greet you. He carries boxes.” Hobby House isn’t like the big-box toy stores. You won’t find video games, for instance. And the place isn’t just for kids. “The idea was, a toy store for everyone from infant to 80, where parents can go ... (01/25/2017)
  • Best Hobby Shops In Metro Detroit - Whistle Stop Hobby & Toy Inc. is a one ... down with friends on game night, there’s a generous collection of board games designed to test your mind and show off your strategizing skills. Nankin Hobby is an expansive hobby shop that carries a serious ... (01/18/2016)
  • Research and Markets: State of the Industry: Hobby, Toy, and Game Stores in the U.S. (6th Edition) - DUBLIN--(BUSINESS WIRE)--Research and Markets ( has announced the addition of the "State of the Industry: Hobby, Toy, and Game Stores in the U.S. (6th Edition)" report to their offering. (09/21/2011)

Government Contracts

In 2016, the federal government spent a total of $83,620 on Hobby, Toy & Game Stores. It has awarded 10 contracts to 5 companies, with an average value of $16,724 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Hobby, Toy & Game Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Toys, Hobby Goods, & Games
Competing IndustrySales Relative to Hobby, Toy & Game StoresOpportunity/Threat
Warehouse Clubs, Supercenters & Big Box Retail
Discount Department Stores
Mail-Order Houses Competing industry
Online (Internet) Shopping Competing industry
Pharmacies & Drug Stores Competing industry

Sales from other industries of Toys, Hobby Goods, & Games are less than those from Hobby, Toy & Game Stores. This may mean that other channels are a competitive risk of increasing their Toys, Hobby Goods, & Games sales, taking market share from this industry.
Toys, Hobby Goods, & Games Product Sales Report

Toys, Including Wheel Goods
Competing IndustrySales Relative to Hobby, Toy & Game StoresOpportunity/Threat
Discount Department Stores
Mail-Order Houses Competing industry
Online (Internet) Shopping Competing industry
Pharmacies & Drug Stores Competing industry

Sales from other industries of Toys, Including Wheel Goods are less than those from Hobby, Toy & Game Stores. This may mean that other channels are a competitive risk of increasing their Toys, Including Wheel Goods sales, taking market share from this industry.
Toys, Including Wheel Goods Product Sales Report

Kitchenware & Home Furnishings
Kitchenware & Home Furnishings Product Sales Report

Games, Including Video & Electronic Games
Games, Including Video & Electronic Games Product Sales Report

Hobby Goods
Hobby Goods Product Sales Report

Sewing, Knitting Materials & Supplies, Needlework Goods
Sewing, Knitting Materials & Supplies, Needlework Goods Product Sales Report

Sporting Goods
Sporting Goods Product Sales Report

Children's Wear, Including Boys', Girls', Infants' & Toddlers'
Children's Wear, Including Boys', Girls', Infants' & Toddlers' Product Sales Report

Seasonal Decorations
Seasonal Decorations Product Sales Report

Bicycles, Parts & Accessories
Bicycles, Parts & Accessories Product Sales Report

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Hobby shops, Pottery (unfinished pottery to be painted by customer on premises) stores, Magic supply stores, Craft supply stores (except needlecraft), Toy stores, electronic, etc.

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