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Information Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Information

Overview: the U.S. Information Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Information: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Information industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Advertising Revenues

Subscriptions And Sales - General Newspapers

Subscriptions And Sales - Specialized Newspapers

Sale Of Advertising Space - General Newspapers

Sale Of Advertising Space - Specialized Newspapers


Professional, Technical, And Scholarly Books

Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.)

General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.)

Adult Trade Books

Subscriptions And Sales - General Interest Periodicals

Subscriptions And Sales - Financial, Professional, And Academic Periodicals, Including Farming

Subscriptions And Sales - Other Periodicals

Sale Of Advertising Space - General Interest Periodicals

Sale Of Advertising Space - Financial, Professional, And Academic Periodicals, Including Farming

Sale Of Advertising Space - Other Periodicals

Publishing - Greeting Cards

Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.)

Business, Trade, And Professional Publications (Exclude Newspapers, Periodicals, Books.)

Directories - Subscriptions And Sales

Directories - Sale Of Advertising Space

Databases And Other Collections Of Information - Subscriptions And Sales

System Software Publishing

Application Software Publishing

Information Technology (It) Technical Consulting Services

Application Service Provisioning, With Or Without Integration Of Related Services

Business Process Management Services, Including Financial, Human Resources, Supply-Chain, Customer Relations, And Vertical Marke

Admissions To Feature Film Exhibitions (Exclude State And Local Taxes.)

Other Publishing - Subscriptions And Sales

Other Publishing - Sale Of Advertising Space

Licensing Of Domestic Rights To Distribute Audiovisual Works

Licensing Of Domestic Rights To Exhibit, Broadcast, Or Rent Feature Films (Include ""Revenue-Sharing"" Agreements.)

Licensing Of Domestic Rights To Broadcast Or Rent Television And Cable Programming (Include ""Revenue-Sharing"" Agreements.)

Licensing Of International Rights To Distribute Audiovisual Works

Licensing Of International Rights To Exhibit, Broadcast, Or Rent Audiovisual Works (Include ""Revenue-Sharing"" Agreements.)

Contract Production Services For Audiovisual Works

Outright Sale Of Audiovisual Works

Sale Of Copies Of Audiovisual Works To The Wholesale, Retail, And Rental Markets

Production Support Services For Audiovisual Works

Postproduction Services For Audiovisual Works

Postproduction Services For Audiovisual Works - Linear Editing

Postproduction Services For Audiovisual Works - Nonlinear Editing

Postproduction Services For Audiovisual Works - Compression And Digital Encoding

Postproduction Services For Audiovisual Works - Color Correction Services

Postproduction Services For Audiovisual Works - Visual Effects

Postproduction Services For Audiovisual Works - Animation

Licensing Of Rights To Use Musical Compositions

Licensing Of Rights To Use Musical Recordings

Musical Phonorecords

Print Music

Administration Of Copyrights For Others

Studio Recording Services For Music Clients

Studio Recording Services For Radio Material

Audiovisual Works Sold Directly To The Consumer

Merchandise Licensing - Domestic And International

Postproduction Services For Audiovisual Works - Sound Editing And Design

Other Postproduction Services For Audiovisual Works

Motion Picture Film Laboratory Services

Duplication And Copying Services For Audiovisual Works

Publishing Service For Others

Printing Services

Distribution Services For Others

Convention And Trade Show Organization Services

Licensing Of Rights To Reproduce And Distribute Computer Software

Air Time - Radio

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Radio Programs (Radio Program Rights.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

Air Time - Television Or Cable

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Carrier Services And Internet Backbone Services (Include Network Access Services To Other Telecommunication Carriers.)

Basic Fixed Local Telephony Services (Include Subscriber Line Services To End User.)

Calling Features - Fixed Telephony (Include Call Waiting, Caller Id, Voice Mail.)

Basic Fixed Long Distance Telephony - Outbound

Basic Fixed Long Distance Telephony - Inbound

Basic Fixed All Distance Telephony (Include Both Local And Long Distance Calls.)

Private Network Services

Mobile Local Telephony (Include Cellular, Pcs, Esmr Technology, And Satellite Services.)

Calling Features - Mobile Telephony

Mobile Long Distance Telephony (Include Cellular, Pcs, Esmr Technology, And Satellite Services.)

Mobile All Distance Telephony

Messaging (Paging) Services

Specialized Wireless Services

Internet Telephony

Other Telecommunications Services

Cable And Other - Multichannel Programming Distribution Services (Analog And Digital)

Air Time - Program Distribution Networks (Include Local, Regional, And National.)

Sale Of Online Advertising Space

Installation Services For Telecommunications Equipment

Advertising Space In Directories

Repair And Maintenance Services For Telecommunications Equipment

Website Hosting Services, With Or Without Integration Of Related Services

Collocation Services

Data Storage Services

Data Management Services

Video And Audio Streaming Services

Other Data Processing Or It Infrastructure Provisioning Services

Internet Access Services - Broadband (I.E., Always-On)

Internet Access Services - Narrowband (I.E., Dial-Up)

Information And Document Transformation Services

Contributions, Gifts, And Grants (Libraries And Archives Only.)

Library And Archival Institution Services

Licensing Of Rights To Syndicated Media Content

Information Search And Retrieval Services

All Other Information Services

Publishing - Subscriptions And Sales - Print

Publishing - Subscriptions And Sales - Internet Publishing And Broadcasting

Publishing - Subscriptions And Sales - Electronic And Other Media

Publishing - Sale Of Advertising Space - Internet

Rental Or Sale Of Mailing Lists

Installation Services For Connections To Program Distribution Networks

Other Program Distribution Related Services

Custom Application Design And Development Services

Network Design And Development Services

Computer Systems Design, Development, And Integration Services

It Infrastructure And Network Management Services

Information Technology (It) Technical Support Services

Information Technology (It) Related Training Services

Public Relations Services

Licensing Of Rights To Use Intellectual Property

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Rental Or Lease Of Goods And/Or Equipment

Resale Of Merchandise

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Information company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Information industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Information measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 9%

Order at top of page
Top Executives 6%
Chief Executives0%
General and Operations Managers 6%
General and Operations Managers2%
Operations Specialties Managers 5%
Business and Financial Operations Occupations 8%
Business Operations Specialists 6%
Computer and Mathematical Occupations 25%
Computer Occupations 25%
Computer and Information Analysts 8%
Computer Systems Analysts 7%
Software Developers and Programmers 17%
Computer Programmers 7%
Software Developers, Applications 10%
Software Developers, Systems Software 7%
Database and Systems Administrators and Network Architects 5%
Computer Support Specialists 7%
Computer User Support Specialists 6%
Architecture and Engineering Occupations 6%
Education, Training, and Library Occupations 7%
Librarians, Curators, and Archivists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 18%
Art and Design Workers 6%
Entertainers and Performers, Sports and Related Workers 19%
Actors, Producers, and Directors 17%
Actors 8%
Producers and Directors 9%
Media and Communication Workers 13%
Announcers 10%
Radio and Television Announcers 10%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 9%
Editors 7%
Media and Communication Equipment Workers 13%
Broadcast and Sound Engineering Technicians and Radio Operators 23%
Audio and Video Equipment Technicians 7%
Broadcast Technicians 7%
Sound Engineering Technicians 16%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Food Preparation and Serving Related Occupations 12%
Food and Beverage Serving Workers 10%
Fast Food and Counter Workers 10%
Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 8%
Personal Care and Service Occupations 15%
Entertainment Attendants and Related Workers 12%
Ushers, Lobby Attendants, and Ticket Takers 10%
Ushers, Lobby Attendants, and Ticket Takers 10%
Sales and Related Occupations 13%
Retail Sales Workers 5%
Cashiers 5%
Cashiers 5%
Retail Salespersons 11%
Retail Salespersons 11%
Sales Representatives, Services 7%
Advertising Sales Agents 6%
Advertising Sales Agents 6%
Miscellaneous Sales Representatives, Services 5%
Sales Representatives, Services, All Other 5%
Sales Representatives, Wholesale and Manufacturing 6%
Sales Representatives, Wholesale and Manufacturing 6%
Office and Administrative Support Occupations 17%
Information and Record Clerks 5%
Customer Service Representatives 17%
Customer Service Representatives 17%
Secretaries and Administrative Assistants 5%
Secretaries and Administrative Assistants 5%
Other Office and Administrative Support Workers 6%
Installation, Maintenance, and Repair Occupations 6%
Electrical and Electronic Equipment Mechanics, Installers, and Repairers 15%
Radio and Telecommunications Equipment Installers and Repairers 15%
Telecommunications Equipment Installers and Repairers, Except Line Installers 15%
Other Installation, Maintenance, and Repair Occupations 6%
Line Installers and Repairers 6%
Telecommunications Line Installers and Repairers 6%
Production Occupations 5%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Material Moving Workers 5%
Laborers and Material Movers, Hand 5%
Source: Bureau of Labor Statistics

Information Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • A & E Television Networks trademarks "THE CULT NEXT DOOR" - Entertainment services - 03/03/2018
  • Microsoft trademarks "" - Computer software for creating and editing digital images, sound, videos and movies; computer software for compressing and decompressing digital media; computer software for viewing, searching and playing pre-recorded digital videos and movies; computer software for organizing, storing, sharing and viewing digital images, photographs, videos and movies; computer software for processing, creating, manipulating, and editing 3D images into digital images, videos, and movies - 03/03/2018
  • Starz trademarks "QURATE RETAIL GROUP" - Downloadable mobile application software for interactive retail sales of general merchandise - 03/03/2018
  • Facebook patents Asynchronous Execution Of Tasks And Ordering Of Task Execution - 03/01/2018
  • Qualcomm patents Point Spread Function Estimation And Deconvolution-based Distortion Removal - 03/01/2018
  • Payzer Holdings raises $4 million in funding. - 02/27/2018
  • Worldviz raises $1 million in funding. - 02/22/2018
  • Payfone raises $10 million in funding. - 02/22/2018

  • Top Innovators

    CompanyInnovation Score
    Warner Bros. Entertainment1913

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Twitter, Facebook asked to disclose more information on fake news - Shareholders of Facebook and Twitter have asked the social media platforms to disclose more information about sexual harassment, fake news, hate speech, and other forms of abuse that take place on their platforms. According to a report in the Washington ... (01/13/2018)
    • Security Alert: Stop sharing so much personal information - You're being targeted by clever criminals who hope to trick you into giving them the information they want. It doesn't matter how good your security software is, if you voluntarily give your password or account number to a crook who is posing as someone ... (01/13/2018)
    • Police seek information in credit card abuse case - The Bryan Police Department on Friday released video of two suspects in a credit card abuse case. Officials said stolen credit card information was used in an attempt to make a purchase at Bealls in Bryan. Police said the purchase was declined, but the ... (01/13/2018)
    • CIC Asks PMO to Explain Delays in Hiring of Information Commissioners - New Delhi: The number of vacancies in the Central Information Commission (CIC) is set to rise to the highest ever – four – on January 15, with information commissioner Manjula Prasher retiring that day. Chief information commissioner R.K. Mathur has ... (01/13/2018)
    • Documents: Nurses exchanged emails, texts in unlawful release of child sex abuse information; attorney turned over evidence - Both women arrested Thursday on charges of disclosing confidential information in a child sex abuse case were associated with a local hospital system, and one was involved in the investigation of the other woman’s son. Tessa Proffitt, 41, of Jonesborough ... (01/13/2018)
    • Washington lawmakers outraged over DOL information sharing with immigration agents - Angered over revelations that a state agency has been regularly sharing personal information with federal immigration-enforcement authorities, Democratic legislators Friday said they will introduce a bill that would make sure that practice stopped. (01/13/2018)
    • The Ultimate Guide to Information Literacy: How to Spot Fake News in 2018 - Back in the days when fake news was screaming about aliens visiting our planet or people coming back from death, it was easy to avoid publishers with rubbish information. Nowadays, an increased access to communication and media has led to the flood of ... (01/13/2018)
    • Official: Hancock Regional Hospital information system hacked, patient info not affected - A Hancock Regional Hospital official has confirmed that the hospital's information system is being held hostage as part of a ransomware attack, but said patient information does not appear to have been compromised. Rob Matt, the hospital's chief strategy ... (01/13/2018)
    • Judge rules against Nashville schools in fight over student contact information - A Nashville judge said Metro Nashville Public Schools must give the state’s Achievement School District contact information for students zoned to failing schools. The ruling, however, gives the Nashville school board two months to work with the ... (01/12/2018)
    • Brain Cells Share Information With Virus-Like Capsules - When Jason Shepherd first saw the structures under a microscope, he thought they looked like viruses. The problem was: he wasn’t studying viruses. Shepherd studies a gene called Arc which is active in neurons, and plays a vital role in the brain. (01/12/2018)

    Government Contracts

    In 2016, the federal government spent a total of $9,107,724,762 on Information. It has awarded 66,062 contracts to 8,898 companies, with an average value of $1,023,570 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

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