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2018 Market Analysis & Industry Outlook: Internet Publishing & Web Search Portals

Overview: the U.S. Internet Publishing & Web Search Portals Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Internet Publishing & Web Search Portals: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Internet Publishing & Web Search Portals industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Website Hosting Services, With Or Without Integration Of Related Services

Publishing - Subscriptions And Sales - Print

Publishing - Subscriptions And Sales - Internet Publishing And Broadcasting

Subscriptions And Sales - Internet Newspaper Publishing

Subscriptions And Sales - Internet Periodical Publishing

Subscriptions And Sales - Internet Book Publishing

Subscriptions And Sales - Internet Directories Publishing

Subscriptions And Sales - Internet Databases And Other Collections Publishing

Subscriptions And Sales - Internet Gaming

Subscriptions And Sales - Internet Adult Content (Include Mature And Sexually Explicit Material.)

Subscriptions And Sales - Other Internet Content

Publishing - Subscriptions And Sales - Electronic And Other Media

Publishing - Sale Of Advertising Space - Internet

Licensing Of Rights To Use Intellectual Property

Resale Of Merchandise

Resale Of Merchandise - Computer Hardware And Software

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Internet Publishing & Web Search Portals company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Internet Publishing & Web Search Portals industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Internet Publishing & Web Search Portals measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 12%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 9%
Business Operations Specialists 7%
Computer and Mathematical Occupations 30%
Computer Occupations 30%
Software Developers and Programmers 22%
Software Developers, Applications 15%
Education, Training, and Library Occupations 7%
Librarians, Curators, and Archivists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 10%
Media and Communication Workers 7%
Sales and Related Occupations 10%
Sales Representatives, Services 8%
Miscellaneous Sales Representatives, Services 5%
Sales Representatives, Services, All Other 5%
Office and Administrative Support Occupations 17%
Information and Record Clerks 9%
Source: Bureau of Labor Statistics

Internet Publishing & Web Search Portals Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Retrieve trademarks "THEAPPU" - Computer software featuring tutorial and instructional videos addressing a wide range of business and personal development topics including productivity training, computer programming, technology, computer hardware and software, human resources and business compliance, arts and crafts, health, home and garden, music, and photography - 01/03/2018
  • Mayor's Fund For Los Angeles trademarks "LA ORIGINAL" - Baby bibs not of paper; Baby tops; Hats; Headbands; Shirts; Shirts for infants, babies, toddlers and children; Shoes; Athletic shirts; Body suits for babies; Chef hats; Chef shirts; Fashion hats; Hats for infants, babies, toddlers and children; Hooded sweat shirts; Long-sleeved shirts; Night shirts; Sleep shirts; Snap crotch shirts for infants and toddlers; Sports caps and hats; Sweat shirts; T-shirts; Wearable garments and clothing - 10/30/2017
  • trademarks "CLEARED JOB FAIR" - Organizing and conducting job fairs - 09/20/2017
  • Retrieve raises $1 million in funding. - 08/26/2014

  • Top Innovators

    CompanyInnovation Score

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Web developers publish open letter taking Google to task for locking up with web with AMP - I have often thought that you can divide up the risks of the big internet platforms by plotting a 2X2 grid ... But Google uses high-handed tactics -- like downranking non-participating sites in search results -- to force publishers to participate, and ... (01/10/2018)
    • Voith chooses intergator as Google Site Search alternative - The decision was made for intergator as search solution for, Voith's international internet portal. The GSS replacement by intergator was implemented within 3 weeks from project start to live launch. The web search of Google has been replaced 1:1 ... (01/10/2018)
    • Iran Protests: Government Took Control of the Internet to Silence Dissent, Report Says - The network’s search engines send users to sites presenting state ... By separating domestic web traffic from international traffic, the government can more effectively block people from using the internet without disrupting the websites of banks ... (01/10/2018)
    • What is Internet Marketing? Your Guide to Today's Online Marketing - Internet ... search, social media, and content marketing. It’s easy to see why videos dominate. Videos are simple to consume, they’re entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web. (01/08/2018)
    • The Growing Force That Will Soon Reshape The Entire Internet - The dark web is only a small part of the deep web, as the “deep web” is the portion of the Internet not indexed by web search engines. Basically, the dark web is comprised of small peer-to-peer networks and larger and growing dark web networks like Tor ... (01/06/2018)
    • Internet Solutions For Less, a Top Rated Web Design Company, is Doing Something Nobody Else in the Industry Will do for Their Clients - Let's face it, the traditional web ... and search engine optimization. Visit their online portfolio to see the quality of work they produce. Do a search for Internet Solutions For Less online to see how highly rated they are among the top rating sites. (01/06/2018)
    • Yahoo's former top media executive thinks he's got an alternative for brands wary of getting burned on the web - The digital ad startup TheMaven, led by former Yahoo media exec Jim Heckman, is acquiring the publishing ... in dicey corners of the web. Big brands are increasingly wary of having their ads end up in the shadier corners of the internet. (01/05/2018)
    • New Internet search engine to have 'human touch' - With Google being the unchallenged master of all Internet ... more relevant Web sites. LOS ANGELES, CA (Catholic Online) According to Blekko, the Web has become overrun with spam-like Web sites, specially designed to pop up in Google's search results ... (12/29/2017)
    • The Decline of Publishing and the Rise of "Other Information Services" - Establishments that are exclusively engaged in publishing or broadcasting on the Internet, along with web portals and search engines, are classified by the BLS as "Other Information Services." So we can take a look at this comparison and get a fairly ... (02/08/2012)
    • Research and Markets: 2011 Report on the $34 Billion Us Internet Publishing, Broadcasting & Search Portals Market Featuring Global Giants, Google, IAC and Yahoo! - has announced the addition of the "Internet Publishing, Broadcasting & Search Portals" report to their offering. The Internet publishing, broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. (11/10/2011)

    Government Contracts

    In 2016, the federal government spent a total of $160,284,035 on Internet Publishing & Web Search Portals. It has awarded 3,153 contracts to 532 companies, with an average value of $301,286 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Periodical publishers, exclusively on Internet, Dictionary publishers, Travel guide book publishers, Children's coloring book publishers, Publishers, Internet map, Web broadcasting, Broadcasting exclusively on Internet, audio, Web communities, Racetrack program publishers, Greeting card publishers, Technical magazine and periodical publishers, Internet sports sites, Internet comic book publishing, Financial magazine and periodical publishers, Radio guide publishers, Encyclopedia publishers, Web search portals, School textbook publishers, Religious magazine and periodical publishers, Medical journal and periodical publishers, Trade journal publishers, Internet search portals, Internet racing form, Book publishers, Art publishers, Scholastic magazine and periodical publishers, Directory publishers, Calendar publishers, Newspaper publishing, Internet book publishers, Guide, street map, publishers, Internet periodical publishers, Scientific journal and periodical publishers, Discount coupon book publishers, Poster publishers, Comic book publishers, Internet greeting card, Internet video broadcast sites, Internet search web sites, Postcard publishers, Atlas publishers, Entertainment sites, Internet, Professional book publishers, Religious book publishers, Internet newsletter publishing, Agricultural magazine and periodical publishers, Trade magazine and periodical publishers, Pamphlet publishers, Juvenile magazine and periodical publishers, University press publishers, Professional magazine and periodical publishers, Advertising periodical publishers, Scholarly journal publishers, Technical manual publishers, Newsletter publishers, video, Internet broadcasting, School book publishers, Diary and time scheduler publishers, Street map and guide publishers, Internet radio stations, Special interest portals (e.g., parents sharing information about child rearing, etc.), internet, Internet game sites, Racing form publishers, Nonfiction book publishers, Fiction book publishers, Magazine publishers, Game sites, Telephone directory publishers, Pattern and plan (e.g., clothing patterns) publishers, Video broadcasting, Radio schedule publishers, Internet entertainment sites, Business directory publishers, Electronic directory publishers, Yearbook (e.g., high school, college, university) publishers, Map publishers, Television guide publishers, Portals, web search, Internet news publishers, Search portals, Almanac publishers, Internet newspaper publishing, Catalog of collections publishers, Internet magazine publishing, etc.

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