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2018 Market Analysis & Industry Outlook: Limited-Service Eating Places

Overview of the U.S. Limited-Service Eating Places Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Limited-Service Eating Places: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Limited-Service Eating Places industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Alcoholic Beverages Served For Immediate Consumption

Distilled Spirits Served For Immediate Consumption

Wine & Wine Drinks Served For Immediate Consumption

Beer, Ale, & Malt Beverages Served For Immediate Consumption

All Other Merchandise

Souvenirs & Novelty Items

Meals, Unpackaged Snacks, Sandwiches, Unpackaged Ice Cream & Yogurt, Bakery Items, Other Food Items & Nonalcoholic Beverages Prepared

Meals & Snacks Served By A Server (I.E., Full Service)

Nonalcoholic Beverages Served By A Server (I.E., Full Service)

Meals & Snacks Dispensed W/O Table Service For Consumption On Premises

Nonalcoholic Beverages Dispensed W/O Table Service For Consumption On The Premises

Meals & Snacks Dispensed Via Drive-Through Service

Nonalcoholic Beverages Dispensed Via Drive-Through Service

Meals & Snacks Prepared For Immediate Consumption Off The Premises

Nonalcoholic Beverages Prepared For Immediate Consumption Off The Premises

Meals, Snacks, & Beverages Prepared For Catered Events

Meals, Snacks & Nonalcoholic Beverages Served At Catered Events On The Caterer's Premises

Meals, Snacks & Nonalcoholic Beverages Served At Catered Events Away From The Caterer's Premises

Meals, Snacks & Nonalcoholic Beverages Dropped Off At The Customer's Event

Meals, Snacks & Nonalcoholic Beverages Prepared For Customer Pick-Up

Other Services

Hosting Of Vending Machines, Video Games, & Other Non-Gambling Coin-Operated Machines

Delivery Services For Food & Beverages

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Limited-Service Eating Places by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Limited-Service Eating Places company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Limited-Service Eating Places industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Limited-Service Eating Places measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 2%

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Chief Executives0%
General and Operations Managers1%
Food Preparation and Serving Related Occupations 93%
Supervisors of Food Preparation and Serving Workers 5%
Supervisors of Food Preparation and Serving Workers 5%
Cooks and Food Preparation Workers 24%
Cooks 20%
Cooks, Restaurant 17%
Food and Beverage Serving Workers 46%
Bartenders 5%
Bartenders 5%
Waiters and Waitresses 38%
Waiters and Waitresses 38%
Other Food Preparation and Serving Related Workers 18%
Dishwashers 7%
Dishwashers 7%
Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop 6%
Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop 6%
Source: Bureau of Labor Statistics

Limited-Service Eating Places Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Potbelly Sandwich Works trademarks "POTBELLY SANDWICH SHOP FEED YOUR SMILE" - Catering services; Restaurant services - 01/06/2018
  • Forty Niner Truck Plaza trademarks "SACRAMENTO 49ER TRAVEL PLAZA" - Retail convenience store offering a variety of goods for the benefit of others; items for sale are displayed for easy viewing and purchasing of said items - 12/23/2017
  • Lemonade Restaurant Group trademarks "DRINK COLORFULLY" - Restaurant and catering services - 12/15/2017
  • Burger King patents Automatic Broiler With Air Flow Restriction Plate - 12/29/2016
  • Capriotti's Sandwich Shop raises $1 million in funding. - 12/01/2016
  • High West Holdings raises $6 million in funding. - 09/29/2016
  • Union Club raises $1 million in funding. - 12/03/2015

  • Top Innovators

    CompanyInnovation Score
    Burger King213
    Jack in Box

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Newk's Eatery Becomes Latest National Brand to Join Dinova Marketplace - ATLANTA, Jan. 9, 2018 /PRNewswire/ -- Dinova, Inc., the only innovative proprietary marketplace exclusively focused on connecting business diners to restaurants nationwide ... as national full-service and limited-service restaurant brands, encompassing ... (01/09/2018)
    • Diners aren't showing up as expected near Amazon HQ1, causing some restaurants to close - “It’s not very convenient for me to go out and eat here,” said Amazon employee Amber Lee ... Across Seattle the number of full- and limited-service restaurants grew 15 percent from 2010 to 2016, according to data of active business licenses in ... (01/02/2018)
    • Restaurants And Mobile Food Services Global Market Research Report 2017 - Popular online food aggregators include Deliveroo,, Delivery Hero, GrubHub and Just Eat ... 5.1. Global Restaurants And Mobile Food Services Market, 2016, By Segment; Full-Service Restaurants; Limited-Service Restaurants; Cafeterias, Grill ... (01/02/2018)
    • Who is the 2018 pizza customer? Trend lists speak volumes - These studies include those generated by: National Restaurant Association and American Culinary Foundation Coca Cola Campbell's CCD Innovation, a California-based food product developer Limited-service brand ... they did take to eat out, by assuring ... (12/30/2017)
    • No, poor people don't eat the most fast food - ... which the U.S. Census calls limited service -- is over US$8 based on the average of all limited service places. Fast food is cheap only in comparison to eating in a full-service restaurant, with the average cost totals about US$15 on average. Moreover ... (07/12/2017)
    • Quebecers love to eat at restaurants - While Canadians slowly shift to prepared meals and other convenience foods, Quebec leads the nation in eating at full-service restaurants. Monthly receipts for these sit-down establishments in Quebec are 40 to 50 per cent higher than at limited-service ... (01/05/2015)
    • What is a limited-service restaurant? - Limited-service restaurants usually serve lunch and dinner menus, and some offer breakfast, afternoon, and late-night meals. Usually you pay upfront before you eat the food. Limited-service restaurants may or may not offer a seating area . It usually has a ... (12/02/2014)
    • What Are We Eating, And Where? - So for our Coloradan and Arizonan readers: what are y'all eating? Limited-service restaurants include establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items ... (12/30/2010)

    Government Contracts

    In 2016, the federal government spent a total of $237,714 on Limited-Service Eating Places. It has awarded 26 contracts to 11 companies, with an average value of $21,610 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Restaurants, carryout, Delicatessen restaurants, Steak houses, limited-service, Sandwich shops, Take out eating places, fast food, Pizzerias, limited-service (e.g., take-out), Pizza delivery shops, Drive-in restaurants, Pizza parlors, Family restaurants, Fast-food restaurants, Carryout restaurants, etc.

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