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2018 Market Analysis & Industry Outlook: Marketing Research & Public Opinion Polling


Overview: the U.S. Marketing Research & Public Opinion Polling Industry

This report provides answers to key questions about the industry:
What is the total market size (industry revenue)?

This report shows the total market size for the Marketing Research & Public Opinion Polling industry, comprised of total revenues of both public and private companies over the last five years (2012-2017) and current year estimates.

What is the industry outlook?

The industry Outlook and Forecasts show how the Marketing Research & Public Opinion Polling industry is heading over the next five years (2018-2022). Market forecasts account for historical growth, cyclical changes, and general economic outlook.

Market Analysis: Is the market growing or declining, and how quickly?

The Market Analysis section shows the five-year growth trends for Marketing Research & Public Opinion Polling, year-by-year from 2012-2017.

Are long-term forecasts positive or negative?

Forecasts for 2018-2022 for the industry show the future growth and market opportunity for Marketing Research & Public Opinion Polling companies.

"We compete primarily with other providers of media intelligence and related analytical products and services..."
What is the average company size in the industry?

The average number of employees and average revenue for a typical Marketing Research & Public Opinion Polling company is charted over time for 2012-2017.

How many companies are in the industry?

Track how many companies compete in the Marketing Research & Public Opinion Polling industry, and how the number of companies has changed over the past five years.


Market Size & Industry Statistics

The total U.S. industry market size for Marketing Research & Public Opinion Polling: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2013        2014        2015        2016        2017        2018*
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2018* 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Marketing Research & Public Opinion Polling industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Marketing Research Services

Marketing Research Services, Conducted By Telephone

Marketing Research Services, Conducted Over The Internet

Marketing Research Services, Conducted By Mail

Marketing Research Services, Conducted Using Focus Groups

Marketing Research Services, Conducted Using Face-To-Face Methods, Excluding Focus Groups

Media Audience Research Services

Other Marketing Research Services

Public Opinion Research/Polling Services

Statistical Sampling And Survey Design Services

All Other Receipts

All Other Operating Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Marketing Research & Public Opinion Polling company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Marketing Research & Public Opinion Polling industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Marketing Research & Public Opinion Polling measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 4%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 8%
Business Operations Specialists 6%
Arts, Design, Entertainment, Sports, and Media Occupations 9%
Media and Communication Equipment Workers 5%
Photographers 5%
Photographers 5%
Healthcare Practitioners and Technical Occupations 23%
Health Diagnosing and Treating Practitioners 9%
Veterinarians 9%
Veterinarians 9%
Health Technologists and Technicians 14%
Health Practitioner Support Technologists and Technicians 14%
Veterinary Technologists and Technicians 14%
Healthcare Support Occupations 10%
Other Healthcare Support Occupations 10%
Miscellaneous Healthcare Support Occupations 10%
Veterinary Assistants and Laboratory Animal Caretakers 10%
Office and Administrative Support Occupations 27%
Information and Record Clerks 16%
Interviewers, Except Eligibility and Loan 5%
Interviewers, Except Eligibility and Loan 5%
Receptionists and Information Clerks 8%
Receptionists and Information Clerks 8%
Source: Bureau of Labor Statistics


Marketing Research & Public Opinion Polling Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • Smartrac Technology Fletcher patents Systems And Methods For Connecting People With Product Information - 06/14/2018
  • Bellomy Research trademarks "INFORMING YOUR BEST THINKING" - Business and market intelligence services - 06/12/2018
  • Sentry Marketing Group trademarks "SENTRY INSIGHTS" - Consulting services in the field of human resources development - 06/04/2018
  • Interrupt trademarks "INTERRUPT" - Marketing and branding services - 05/29/2018
  • Comscore patents Systems And Processes For Detecting Content Blocking Software - 05/17/2018
  • Symphony Advanced Media patents Media Content Synchronized Advertising Platform Apparatuses And Systems - 05/17/2018
  • Smarterhq raises $7 million in funding. - 04/18/2018
  • Comscore raises $287 million in funding. - 01/31/2018
  • Crowdtap raises $5 million in funding. - 11/20/2017


  • Government Contracts

    In 2016, the federal government spent a total of $213,519,642 on Marketing Research & Public Opinion Polling. It has awarded 1,039 contracts to 191 companies, with an average value of $1,117,904 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount





    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Public opinion research services, Political opinion polling services, Marketing research services, Opinion research services, Marketing analysis services, Public opinion polling services, Broadcast media rating services, Sampling services, statistical, etc.



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