AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

2018 Market Analysis & Industry Outlook: Movie Theaters

Overview: the U.S. Movie Theaters Industry

Though facing an increasingly competitive film viewing environment, the movie theater industry is investing in innovation to keep visitors, and to keep them entertained.

Movie rental companies, on-demand video options, large-screen TVs, and legal and illegal movie downloads are significant competition to first run movie theaters and have contributed to declines in recent years. To remain competitive, the industry must focus on creating an even better movie-going experience by replicating the comforts of home and introducing options unavailable at home.

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Movie Theaters: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Movie Theaters industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Advertising Revenues

Admissions To Feature Film Exhibitions (Exclude State And Local Taxes.)

Admissions To Feature Films - Domestic Films

Admissions To Feature Films - Foreign Films

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Resale Of Merchandise

Resale Of Merchandise - Packaged Food And Beverages

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Movie Theaters company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Movie Theaters industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Movie Theaters measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

Order at top of page
Chief Executives0%
General and Operations Managers3%
Food Preparation and Serving Related Occupations 35%
Food and Beverage Serving Workers 30%
Fast Food and Counter Workers 28%
Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 25%
Personal Care and Service Occupations 40%
Entertainment Attendants and Related Workers 36%
Ushers, Lobby Attendants, and Ticket Takers 31%
Ushers, Lobby Attendants, and Ticket Takers 31%
Sales and Related Occupations 17%
Retail Sales Workers 15%
Cashiers 15%
Cashiers 15%
Source: Bureau of Labor Statistics

Movie Theaters Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score
Sun-Ray Cinemas

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • How Sundance turned an old Park City sporting-goods store into a modern 500-seat theater - “I had seen that spot free up for quite a while, and I said, ‘I think it’s time to put a stake in the ground with a new theater.’” That spot is a 25,000-square-foot space in a shopping area on Park City’s Park Avenue, a former Sports Authority ... (01/14/2018)
  • Tobias Farley’s humble roots his ticket to movie theater success - It’s a feel-good story for Tobias Farley, one that Hollywood might find worthy of a feature film perfect for a Saturday afternoon matinee. A local guy lands a humble job washing dishes in a diner, then after experimenting with a handful of other ... (01/13/2018)
  • In Theaters - Paddington, now happily settled with the Brown family and a popular member of the local community, picks up a series of odd jobs to buy the perfect present for his Aunt Lucy's 100th birthday, only for the gift to be stolen. (01/13/2018)
  • Most Chinese Theaters Have Dropped The Last Jedi - A new report shows that the movie had a decent opening last week, but the movie has taken a turn for the worse on its second weekend in Chinese theaters. The sequel has pretty much been abandoned by Chinese moviegoers, who dropped just $553,000 into the ... (01/13/2018)
  • Powell Symphony Hall at 50: From movie palace to acoustical gem - Originally the St. Louis Theater, designed by the Chicago-based architectural firm Rapp and Rapp, the venue started its life in 1925 as a movie and vaudeville house. In 1966, longtime SLSO leader and benefactor Oscar Johnson Jr. gave $500,000 to purchase ... (01/13/2018)
  • Ryan Reynold's 'Deadpool 2' Hitting Movie Theaters In May 2018 - Ryan Reynolds' Deadpool 2 has received a new release date. 20th Century Fox announced that the 2016 sequel hits theaters on May 18, 2018, instead of its previous release date of June 1, 2018, allowing fans to see the action movie two weeks earlier. (01/13/2018)
  • Hudson Mall movie theater shuttered by burst pipe - The movie theater at Hudson Mall in Jersey City will be closed until at least Jan. 19 after a pipe burst in the theater early Monday morning, a theater representative said. Marisol Santana, general manager for Hudson Mall Cinemas, said crews are in the ... (01/12/2018)
  • Are Canadian Movie Theaters Bound To Experiment With PVOD In 2018? - While talks have slowed between the major studios and leading Great White North theater chain Cineplex, we hear both sides are still far apart. The PVOD conversation hasn’t stopped in the way that it has between AMC and the majors here in the U.S., but ... (01/10/2018)
  • How One AMC Theater Is Cracking Down On Teens At The Movies - Teens are a pretty big segment of the moviegoing audience, but they are also a pretty big cause oftroublemaking at the movies. From making out to spending time on their phones, there's a lot that teens can and have done to disrupt the average moviegoer's ... (01/10/2018)

Government Contracts

In 2016, the federal government spent a total of $29,540 on Movie Theaters. It has awarded 3 contracts to 3 companies, with an average value of $9,847 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Movie Theaters to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption
Competing IndustrySales Relative to Movie TheatersOpportunity/Threat
Movie Theaters Competing industry
Amusement & Theme Parks Competing industry
Golf Courses & Country Clubs Competing industry
Casinos Competing industry
Bowling Alleys Competing industry

Sales from other industries of Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption are less than those from Movie Theaters. This may mean that other channels are a competitive risk of increasing their Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption sales, taking market share from this industry.
Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

Related Reports

Can't find what you're looking for? We have over a thousand market research reports. Ask us and an analyst will help you find what you need.

Industries Related to Movie Theaters