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2018 Market Analysis & Industry Outlook: Newspaper, Periodical, Book & Directory Publishers


Overview of the U.S. Newspaper, Periodical, Book & Directory Publishers Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Newspaper, Periodical, Book & Directory Publishers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Newspaper, Periodical, Book & Directory Publishers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Subscriptions And Sales - General Newspapers

Subscriptions And Sales - General Newspapers - Daily (Published At Least Four Times A Week.)

Subscriptions And Sales - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.)

Subscriptions And Sales - Specialized Newspapers

Sale Of Advertising Space - General Newspapers

Sale Of Advertising Space - General Newspapers - Daily (Published At Least Four Times A Week.)

Sale Of Advertising Space - General Newspapers - Other Than Daily (Published Less Than Four Times A Week.)

Sale Of Advertising Space - Specialized Newspapers

Textbooks

Elementary And Secondary School Textbooks

Post-Secondary Textbooks

Professional, Technical, And Scholarly Books

Professional And Technical Books

Scholarly Books

Children's Books (Exclude Coloring And Activity Books, Sticker Books, And Water Painting Books.)

General Reference Books (Include Maps, Atlases, Dictionaries, Encyclopedias, And Thesauruses.)

Adult Trade Books

Religious Books

All Other Adult Trade Books

Subscriptions And Sales - General Interest Periodicals

Subscriptions And Sales - Arts, Culture, Leisure, And Entertainment Periodicals

Subscriptions And Sales - Home And Living Periodicals

Subscriptions And Sales - Political, Social, And Business News Periodicals

Subscriptions And Sales - Other General Interest Periodicals (Include Shoppers Newspapers.)

Subscriptions And Sales - Financial, Professional, And Academic Periodicals, Including Farming

Subscriptions And Sales - Other Periodicals

Sale Of Advertising Space - General Interest Periodicals

Sale Of Advertising Space - Arts, Culture, Leisure, And Entertainment Periodicals

Sale Of Advertising Space - Home And Living Periodicals

Sale Of Advertising Space - Political, Social, And Business News Periodicals

Sale Of Advertising Space - Other General Interest Periodicals (Include Shoppers Newspapers.)

Sale Of Advertising Space - Financial, Professional, And Academic Periodicals, Including Farming

Sale Of Advertising Space - Other Periodicals

Publishing - Greeting Cards

Publishing - Greeting Cards - Single Cards

Publishing - Greeting Cards - Multiple Cards (Include Boxed Cards.)

Publishing - Consumer Publishing (Exclude Newspapers, Periodicals, Books.)

Publishing - Calendars (Exclude Desktop Calendars.)

Publishing - Yearbooks

All Other Consumer Publishing (Include Trading Cards And Sports Cards.)

Business, Trade, And Professional Publications (Exclude Newspapers, Periodicals, Books.)

All Other Business, Trade, And Professional Publications

Directories - Subscriptions And Sales

Directories - Sale Of Advertising Space

Directories - Sale Of Advertising Space - Telephone

Directories - Sale Of Advertising Space - Other

Databases And Other Collections Of Information - Subscriptions And Sales

Other Publishing - Subscriptions And Sales

Other Publishing, Excluding Book Publishing - Subscriptions And Sales

Other Publishing, Excluding Periodical Publishing - Subscriptions And Sales

Other Publishing - Sale Of Advertising Space

Other Publishing, Excluding Newspaper Publishing - Sale Of Advertising Space

Other Publishing, Excluding Book Publishing - Sale Of Advertising Space

Other Publishing, Excluding Periodical Publishing - Sale Of Advertising Space

Publishing Service For Others

Printing Services

Distribution Services For Others

Convention And Trade Show Organization Services

Rental Or Sale Of Mailing Lists

Licensing Of Rights To Use Intellectual Property

Licensing Of Rights To Use Intellectual Property Protected By Copyright

Resale Of Merchandise

All Other Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Newspaper, Periodical, Book & Directory Publishers by state

Newspaper, Periodical, Book & Directory Publishers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Newspaper, Periodical, Book & Directory Publishers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

price index trends

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Newspaper, Periodical, Book & Directory Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Newspaper, Periodical, Book & Directory Publishers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Newspaper, Periodical, Book & Directory Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 5%
Arts, Design, Entertainment, Sports, and Media Occupations 28%
Art and Design Workers 6%
Media and Communication Workers 21%
News Analysts, Reporters and Correspondents 6%
Reporters and Correspondents 6%
Writers and Editors 14%
Editors 12%
Sales and Related Occupations 16%
Sales Representatives, Services 11%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 23%
Other Office and Administrative Support Workers 9%
Production Occupations 9%
Printing Workers 6%
Printing Workers 6%
Transportation and Material Moving Occupations 7%
Material Moving Workers 5%
Laborers and Material Movers, Hand 5%
Source: Bureau of Labor Statistics


Newspaper, Periodical, Book & Directory Publishers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • Advance Magazine Publishers trademarks "HOUSE & GARDEN" - drinkware - 01/08/2018
  • Houghton Mifflin Harcourt Publishing trademarks "INTO LEARNING" - Educational services - 01/06/2018
  • Highlights For Children trademarks "PUZZLEMANIA" - Toys - 01/05/2018
  • Hart Energy Publishing LLLP raises $7 million in funding. - 04/13/2017
  • Radius Networks patents Status Monitoring Of Unconnected Wireless Broadcast Devices - 02/09/2017
  • Cox Enterprises patents Systems And Methods For Selecting Television Content Inventory - 01/26/2017
  • Bulletin Intelligence patents Method And System For Enabling Real-time, Collaborative Generation Of Documents Having Overlapping Subject Matter - 01/26/2017
  • Insider Louisville raises $2 million in funding. - 11/01/2016
  • Radius Networks raises $1 million in funding. - 09/15/2016




  • Top Innovators

    17913274431
    CompanyInnovation Score
    Advance Magazine Publishers1791
    Pearson Education327
    Gartner44
    Radius Networks31
    International Data Group

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Facebook Is Changing. What Does That Mean for Your News Feed? - wonderful publishers, one of whose articles you may be reading at this very moment, will be able to. The options under the News Feed tab on Facebook will allow users to prioritize the pages (and friends) whose posts they are most interested in. And Mr ... (01/13/2018)
    • Why Facebook's News Feed shake-up may be a smart move to squeeze more money from publishers - Big media organizations such as BuzzFeed, HuffPost, and — yes — Business Insider get huge amounts of referral traffic by publishing stories to people's News Feed from their pages on the network. December data from Parsely showed that Facebook accounted ... (01/13/2018)
    • Facebook Stock Set To Undercut Buy Point On 'Meaningful' News Feed Changes - "Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we'll show less public content, including videos and other posts from publishers or businesses. As we make these updates, Pages may ... (01/12/2018)
    • Why Facebook Stock Took It on the Chin Today - Commenting on Zuckerberg's post, Facebook's news-feed head Adam Mosseri ... back on showing "videos and other posts from publishers or businesses." In particular, free distribution of posts made on company "pages may see their reach, video watch time ... (01/12/2018)
    • 'Conan the Barbarian' Comics Moving Back to Marvel - After 15 years with Dark Horse Comics, the comic book adventures of Robert E ... Fredrik Malmberg said in a statement accompanying the news. “As the most well-known and creative publisher in the industry, we think Marvel is a great fit for our stories.” (01/12/2018)
    • Facebook's News Feed Changes: Audience Access Fee And Escapism? - Facebook’s changes merely end this free ride, placing publishers on notice that moving forward they will have to pay for access to Facebook’s audience. Far from a sweeping change, Facebook’s adjustment of its News Feed is merely the access fee that ... (01/12/2018)
    • Rolly: Remembering the Mormon prophet and the Catholic publisher — They were personal friends, press rivals - longtime Salt Lake Tribune Publisher Jack Gallivan, a devout Catholic who battled the Mormon church on his paper’s editorial pages over alcohol policy and other issues. Monson and Gallivan had worked together as board members of the Newspaper Agency Corp ... (01/12/2018)
    • Facebook will focus on friends over publishers in the News Feed - To achieve that, the company's algorithms will try and predict posts that you'll want to interact with your friends about and show them higher in the News Feed. As a result, Facebook Pages used by businesses and media will be de-prioritized; the company ... (01/11/2018)
    • Facebook Is Testing a News Feed Without Posts From Publishers - The test, being run in only six foreign countries for the time being, would move posts from publishers and other pages into a separate “Explore Feed” and out of the main news feed. Advertisement Facebook pages for smaller media sites in some of the ... (10/23/2017)
    • Yellow Pages publisher Hibu calls in administrators - Hibu, the publisher of the Yellow Pages, has gone called in the administrators, ending a long struggle with crippling debts. The administration will be handled by Deloitte and means shareholders, who have lost all their investment in the company ... (11/27/2013)


    Government Contracts

    In 2016, the federal government spent a total of $495,525,628 on Newspaper, Periodical, Book & Directory Publishers. It has awarded 5,345 contracts to 897 companies, with an average value of $552,425 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount





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