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2018 Market Analysis & Industry Outlook: Online (Internet) Shopping


Overview: the U.S. Online (Internet) Shopping Industry

Online Shopping is becoming more commonplace, but also attracting niche competitors. Countless Groupon competitors have entered the market – those with a specific target audience and raison d'ętre might continue to flourish.



This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?


Market Size & Industry Statistics

The total U.S. industry market size for Online (Internet) Shopping: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Online (Internet) Shopping industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Produce, Including Fresh & Prepackaged Fruits & Vegetables

Frozen Foods, Including Packaged Foods Sold In A Frozen State

Dairy Products & Related Foods, Including Milk, Cheese, Butter, Yogurt, Eggs.

Meat & Poultry, Including Prepackaged Meats

Candy, Prepackaged Cookies, & Snack Foods

Bottled, Canned, Or Packaged Soft Drinks & Other Nonalcoholic Beverages

All Other Groceries & Food Items

Packaged Liquor, Wine, & Beer

Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others

Drugs, Health Aids, Beauty Aids, Including Cosmetics

Prescriptions

Nonprescription Medicines

Vitamins, Minerals, & Other Dietary Supplements

Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes.

Personal Hygiene Supplies

Health Aids & Home Healthcare Equipment

Household Soaps, Detergents, Cleaners, & Cleaning Supplies

Household Soaps, Detergents, & Cleaners

Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils.

Paper & Plastic Tableware

Paper Towels, Napkins, Toilet & Facial Tissue, & Food Wraps, Bags, Foils & Other Related Products

Men's Wear, Including Accessories

Women's, Juniors', & Misses' Wear, Including Accessories

Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories

Costumes & Unisex Clothing

Footwear, Including Accessories

Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits,

Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings

Major Household Appliances

Small Household Appliances & Personal Care Appliances

TV, DVD/Blu-Ray Players & Recorders, Camcorders, Portable Video Players, E-Book Readers, DVDs, Blu-Ray Discs.

Televisions & Related Parts & Accessories

Video Content Downloads

DVD/Blu-Ray Disc Players, Recorders, Camcorders, Portable Video Players, E-Book Readers, & Related Parts & Accessories

Electronic Game/ DVD Combination Devices

DVDs & Blu-Ray Discs, Prerecorded

Audio Equipment, Musical Instruments (New & Used), Radios, Audio Electronic Components, CDs, Records, Tapes, Audio Books, Sheet

Audio Equipment, Components, Parts & Accessories

Audio Books

Pre-Recorded Compact Discs, Audio Tapes, & Records

New & Used Musical Instruments, Sheet Music, & Related Items

Audio Content Downloads

Recordable Compact Discs & Audio Tapes

Furniture, Sleep Equipment & Outdoor/Patio Furniture

Upholstered Furniture

Sleep Sofas, Daybeds, Futons, & Other Dual-Purpose Pieces

Mattresses, Box Springs & Air Mattresses

Office Furniture, Including Computer-Related Furniture

Outdoor/Patio Furniture

Other Living Room, Dining Room, Kitchen & Bedroom Furniture

Infants' Furniture

Flooring & Floor Coverings

New & Used Computer Hardware, Software, & Supplies, Including Computer Game Software & Tablet Computers

Computer & Peripheral Equipment

Prepackaged (Off-The-Shelf) Computer Software, Including Computer Software Downloads

Kitchenware & Home Furnishings

Decorative Accessories & Home Furnishings

Kitchenware

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Books, Including E-Books

Photographic Equipment & Supplies

Toys, Hobby Goods, & Games

Toys, Including Wheel Goods

Games, Including Video & Electronic Games

Hobby Goods

Optical Goods, Including Eyeglasses, Contact Lenses, Sunglasses.

Sporting Goods & Recreational Equipment

Boats & Other Sport Vehicles, Parts & Accessories

New Boats, Canoes, Kayaks, Motors, Parts & Accessories

All-Terrain Vehicles (Atvs) & Personal Watercraft

All Other Sports Vehicles, Parts & Accessories

Hardware, Tools, & Plumbing & Electrical Supplies

Lawn, Garden, & Farm Equipment & Supplies

Cut Flowers

Indoor Potted Plants & Floral Items

Lawn & Garden Tools

Lawn & Garden Machinery, Equipment, & Parts

All Other Lawn & Garden Supplies

Dimensional Lumber & Other Building/Structural Materials & Supplies

Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles

Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access

Pets, Pet Foods, & Pet Supplies

Baby Goods Not Elsewhere Classified, Including Bottles, Monitors, Carriers, Swings.

Used Books, Clothing, Furniture, & Other Used Items Not Elsewhere Classified

Used Home Entertainment, Recreation, & Culture Products

Stationery Products

Office Paper, Including Computer Printer, Copier, Fax, & Typewriter Cut Sheet Paper

Office, School, & Packaging Supplies

Office Equipment

Greeting Cards, Calendars, Maps, Road Atlases

Magazines & Newspapers

Luggage & Leather Goods

Antiques, Items Over 100 Years Old

Collectibles, Including Items Which Are Old, But Less Than 100 Years Old

Art Goods, Including Original Pictures & Sculptures

Telephones, Cellular Phones, Phone Batteries, Answering Machines, Pagers, & Navigation (Gps) Equipment

Souvenirs & Novelty Items

All Other Merchandise

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

All Nonmerchandise Receipts

All Other Nonmerchandise Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Online (Internet) Shopping company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Online (Internet) Shopping industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Online (Internet) Shopping measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 7%
Business Operations Specialists 6%
Computer and Mathematical Occupations 7%
Computer Occupations 6%
Sales and Related Occupations 12%
Retail Sales Workers 5%
Office and Administrative Support Occupations 46%
Information and Record Clerks 23%
Customer Service Representatives 14%
Customer Service Representatives 14%
Order Clerks 8%
Order Clerks 8%
Material Recording, Scheduling, Dispatching, and Distributing Workers 12%
Shipping, Receiving, and Traffic Clerks 7%
Shipping, Receiving, and Traffic Clerks 7%
Transportation and Material Moving Occupations 10%
Material Moving Workers 8%
Source: Bureau of Labor Statistics


Online (Internet) Shopping Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • Yakel Enterprises trademarks "KATIE DOODLE" - Event programs; Framed art pictures; Framed art prints; Framed graphic art reproductions; Greeting cards; Greetings cards and postcards; Invitation cards; Mounted posters; Note cards; Occasion cards; Picture cards; Place cards; Post cards; Postcards and greeting cards; Printed paper signs; Announcement cards; Paper gift cards; Posters; Printed paper signs - 02/10/2018
  • Memorial Gallery trademarks "FUR ETERNITY MEMORIALS" - Jewelry - 01/30/2018
  • Worthpoint trademarks "INTERNET OF STUFF" - online services - 01/12/2018
  • Worthpoint raises $4 million in funding. - 03/28/2012




  • Top Innovators

    CompanyInnovation Score
    Worthpoint12
    Sundial Technologies
    LA Police Gear
    Safelist Ventures

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Americans look to mobile shopping research first, then head to stores - In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday ... (01/11/2018)
    • How To Protect Your ATM/Credit Cards When Shopping Online - Many students are happy for this great advancement that happen the Education and Internet section, though many Online expert has been enjoying the usage of their ATM cards to purchase and shop online for a very long time. But now that’s widely use among ... (01/10/2018)
    • Australian online retail sales just suddenly spiked -- and it wasn't because of Amazon - If this gauge on online shopping is anything to go by ... The key question now is whether the splurge on internet retail sales coincided with a further acceleration in spending in bricks-and-mortar retailers after they bounced modestly in October following ... (01/10/2018)
    • Who Is Teaching College Students Online Safety - Almost all online activity on campus operates on the same university internet network. Most of my courses utilized ... At Penn, it’s not uncommon to see students online shopping during lecture. Yet universities don’t seem to actively emphasize to ... (01/09/2018)
    • Best Checking Account of 2018: Bank of Internet USA - Here’s how: Sign in to your Bank of Internet account and browse the available purchase rewards. Click on the cash-back offers you want to activate. Use your debit card to shop online or in person and earn cash back. Take your cash back amount ... (01/09/2018)
    • Iran tried to block the internet to disrupt protests. It wound up disrupting daily life - As authorities have tried to govern the internet, Iranians have over the years become adept at circumventing online censorship ... One Telegram channel named “Iran’s Shoe Shop” has more than 40,000 subscribers. The business owner, identified only ... (01/09/2018)
    • Google and Facebook's share of the online ad market could eventually be worth trillions of dollars - "We believe looking at the large cap Internet operators within traditional $65ob advertising ... more consumers will begin shopping online. As consumer behavior changes, so too will the habits of advertising buyers. Ju estimates $3 trillion of total ... (01/09/2018)
    • No happy ending for sex shop chain - The company has been struggling for years to cope with customers’ shift to the Internet for pornography and shopping. Its stores ... “The expansion of online retailing was carried out hesitantly and unsystematically, important developments in store ... (01/09/2018)
    • Top Online Vape Stores - This online vape shop specializes in bringing you a big selection of vaping ... The four vape shops mentioned above are the best among the hundreds of e-cigarette stores on the internet. They have served and provided hundreds of vapers with excellent ... (01/08/2018)
    • Retail workers suffer as shopping habits shift - effect -- the explosion of online shopping and the related changes in consumer behavior and preferences. As mundane tasks like checkout and inventory are automated, employees are trying to deliver the kind of customer service the internet can't match. (01/08/2018)


    Government Contracts

    In 2016, the federal government spent a total of $1,163,735 on Online (Internet) Shopping. It has awarded 184 contracts to 45 companies, with an average value of $25,861 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount



    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Online (Internet) Shopping to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Computer Hardware, Software, & Supplies
    Competing IndustrySales Relative to Online (Internet) ShoppingOpportunity/Threat
    Radio, Television & Electronics Stores
    Mail-Order Houses
    Computer & Software Stores Competing industry
    Office Supply Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry

    Sales from other industries of Computer Hardware, Software, & Supplies are less than those from Online (Internet) Shopping. This may mean that other channels are a competitive risk of increasing their Computer Hardware, Software, & Supplies sales, taking market share from this industry.
    Computer Hardware, Software, & Supplies Product Sales Report



    Computer & Peripheral Equipment
    Competing IndustrySales Relative to Online (Internet) ShoppingOpportunity/Threat
    Mail-Order Houses
    Radio, Television & Electronics Stores
    Computer & Software Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry

    Sales from other industries of Computer & Peripheral Equipment are less than those from Online (Internet) Shopping. This may mean that other channels are a competitive risk of increasing their Computer & Peripheral Equipment sales, taking market share from this industry.
    Computer & Peripheral Equipment Product Sales Report



    Books
    Books Product Sales Report

    Drugs, Health Aids, Beauty Aids, Including Cosmetics
    Drugs, Health Aids, Beauty Aids, Including Cosmetics Product Sales Report

    TV, Video Recorders, Video Cameras, Video Tapes, DVDs
    TV, Video Recorders, Video Cameras, Video Tapes, DVDs Product Sales Report

    Women's, Juniors', And Misses' Wear, Including Accessories
    Women's, Juniors', And Misses' Wear, Including Accessories Product Sales Report

    Audio Equip, Musical Instr, Radios, Stereos, CDs, Records
    Audio Equip, Musical Instr, Radios, Stereos, CDs, Records Product Sales Report

    Jewelry, Including Watches, Watch Attach, Novelty Jewelry
    Jewelry, Including Watches, Watch Attach, Novelty Jewelry Product Sales Report

    Video Recorders, Cameras, Tapes & electr Game/ DVD Comb Dev
    Video Recorders, Cameras, Tapes & electr Game/ DVD Comb Dev Product Sales Report

    Furniture, Sleep Equipment & Outdoor/Patio Furniture
    Furniture, Sleep Equipment & Outdoor/Patio Furniture Product Sales Report



    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Internet retail sales sites, Institutional pharmacies, off-site, exclusively on Internet, Business to Consumer retail sales Internet sites, E-tailers, Audio and video content downloading retail sales sites, Web retailers, etc.



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