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2018 Market Analysis & Industry Outlook: Online (Internet) Shopping


Overview: the U.S. Online (Internet) Shopping Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?


Market Size & Industry Statistics

The total U.S. industry market size for Online (Internet) Shopping: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Online (Internet) Shopping industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Produce, Including Fresh & Prepackaged Fruits & Vegetables

Frozen Foods, Including Packaged Foods Sold In A Frozen State

Dairy Products & Related Foods, Including Milk, Cheese, Butter, Yogurt, Eggs.

Meat & Poultry, Including Prepackaged Meats

Candy, Prepackaged Cookies, & Snack Foods

Bottled, Canned, Or Packaged Soft Drinks & Other Nonalcoholic Beverages

All Other Groceries & Food Items

Packaged Liquor, Wine, & Beer

Cigars, Cigarettes, Tobacco, & Smokers' Accessories, Excluding Sales From Vending Machines Operated By Others

Drugs, Health Aids, Beauty Aids, Including Cosmetics

Prescriptions

Nonprescription Medicines

Vitamins, Minerals, & Other Dietary Supplements

Cosmetics, Including Face Cream, Make-Up, Perfumes & Colognes.

Personal Hygiene Supplies

Health Aids & Home Healthcare Equipment

Household Soaps, Detergents, Cleaners, & Cleaning Supplies

Household Soaps, Detergents, & Cleaners

Paper & Related Products, Including Paper Towels, Toilet Tissue, Wraps, Bags, Foils.

Paper & Plastic Tableware

Paper Towels, Napkins, Toilet & Facial Tissue, & Food Wraps, Bags, Foils & Other Related Products

Men's Wear, Including Accessories

Women's, Juniors', & Misses' Wear, Including Accessories

Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories

Costumes & Unisex Clothing

Footwear, Including Accessories

Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits,

Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings

Major Household Appliances

Small Household Appliances & Personal Care Appliances

TV, DVD/Blu-Ray Players & Recorders, Camcorders, Portable Video Players, E-Book Readers, DVDs, Blu-Ray Discs.

Televisions & Related Parts & Accessories

Video Content Downloads

DVD/Blu-Ray Disc Players, Recorders, Camcorders, Portable Video Players, E-Book Readers, & Related Parts & Accessories

Electronic Game/ DVD Combination Devices

DVDs & Blu-Ray Discs, Prerecorded

Audio Equipment, Musical Instruments (New & Used), Radios, Audio Electronic Components, CDs, Records, Tapes, Audio Books, Sheet

Audio Equipment, Components, Parts & Accessories

Audio Books

Pre-Recorded Compact Discs, Audio Tapes, & Records

New & Used Musical Instruments, Sheet Music, & Related Items

Audio Content Downloads

Recordable Compact Discs & Audio Tapes

Furniture, Sleep Equipment & Outdoor/Patio Furniture

Upholstered Furniture

Sleep Sofas, Daybeds, Futons, & Other Dual-Purpose Pieces

Mattresses, Box Springs & Air Mattresses

Office Furniture, Including Computer-Related Furniture

Outdoor/Patio Furniture

Other Living Room, Dining Room, Kitchen & Bedroom Furniture

Infants' Furniture

Flooring & Floor Coverings

New & Used Computer Hardware, Software, & Supplies, Including Computer Game Software & Tablet Computers

Computer & Peripheral Equipment

Prepackaged (Off-The-Shelf) Computer Software, Including Computer Software Downloads

Kitchenware & Home Furnishings

Decorative Accessories & Home Furnishings

Kitchenware

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Books, Including E-Books

Photographic Equipment & Supplies

Toys, Hobby Goods, & Games

Toys, Including Wheel Goods

Games, Including Video & Electronic Games

Hobby Goods

Optical Goods, Including Eyeglasses, Contact Lenses, Sunglasses.

Sporting Goods & Recreational Equipment

Boats & Other Sport Vehicles, Parts & Accessories

New Boats, Canoes, Kayaks, Motors, Parts & Accessories

All-Terrain Vehicles (Atvs) & Personal Watercraft

All Other Sports Vehicles, Parts & Accessories

Hardware, Tools, & Plumbing & Electrical Supplies

Lawn, Garden, & Farm Equipment & Supplies

Cut Flowers

Indoor Potted Plants & Floral Items

Lawn & Garden Tools

Lawn & Garden Machinery, Equipment, & Parts

All Other Lawn & Garden Supplies

Dimensional Lumber & Other Building/Structural Materials & Supplies

Cars, Trucks, Motorcycles, & Other Powered Transportation Vehicles

Automotive Tires, Tubes, Batteries, Audio Equipment, Parts, Access

Pets, Pet Foods, & Pet Supplies

Baby Goods Not Elsewhere Classified, Including Bottles, Monitors, Carriers, Swings.

Used Books, Clothing, Furniture, & Other Used Items Not Elsewhere Classified

Used Home Entertainment, Recreation, & Culture Products

Stationery Products

Office Paper, Including Computer Printer, Copier, Fax, & Typewriter Cut Sheet Paper

Office, School, & Packaging Supplies

Office Equipment

Greeting Cards, Calendars, Maps, Road Atlases

Magazines & Newspapers

Luggage & Leather Goods

Antiques, Items Over 100 Years Old

Collectibles, Including Items Which Are Old, But Less Than 100 Years Old

Art Goods, Including Original Pictures & Sculptures

Telephones, Cellular Phones, Phone Batteries, Answering Machines, Pagers, & Navigation (Gps) Equipment

Souvenirs & Novelty Items

All Other Merchandise

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

All Nonmerchandise Receipts

All Other Nonmerchandise Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Online (Internet) Shopping company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Online (Internet) Shopping industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Online (Internet) Shopping measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers2%
Business and Financial Operations Occupations 7%
Business Operations Specialists 6%
Computer and Mathematical Occupations 7%
Computer Occupations 6%
Sales and Related Occupations 12%
Retail Sales Workers 5%
Office and Administrative Support Occupations 46%
Information and Record Clerks 23%
Customer Service Representatives 14%
Customer Service Representatives 14%
Order Clerks 8%
Order Clerks 8%
Material Recording, Scheduling, Dispatching, and Distributing Workers 12%
Shipping, Receiving, and Traffic Clerks 7%
Shipping, Receiving, and Traffic Clerks 7%
Transportation and Material Moving Occupations 10%
Material Moving Workers 8%
Source: Bureau of Labor Statistics


Online (Internet) Shopping Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • LA Police Gear trademarks "SLIDERAIL" - Mounting device for mounting accessories and attachments to firearms - 09/20/2017
  • Turncommerce trademarks "TURNCOMMERCE" - Providing an Internet website portal in the fields of technology and software development; Web publishing - 07/19/2016




  • Top Innovators

    CompanyInnovation Score
    LA Police Gear
    Turncommerce

    Additional companies, details and innovation scoring in the full report.

    Government Contracts

    In 2016, the federal government spent a total of $1,163,735 on Online (Internet) Shopping. It has awarded 184 contracts to 45 companies, with an average value of $25,861 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount





    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Web retailers, Internet retail sales sites, Audio and video content downloading retail sales sites, Business to Consumer retail sales Internet sites, Institutional pharmacies, off-site, exclusively on Internet, E-tailers, etc.



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