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Photography Studios, Portrait Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Photography Studios, Portrait

Overview: the U.S. Photography Studios, Portrait Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Photography Studios, Portrait: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Photography Studios, Portrait industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Portrait Photography Services

General Individual And Group Portrait Photography Services

School Portrait Services

Wedding Photography Services

Wedding Still Photography Services

Other Special Event Photography Or Video Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Photography Studios, Portrait company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Photography Studios, Portrait industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Photography Studios, Portrait measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers2%
Arts, Design, Entertainment, Sports, and Media Occupations 59%
Media and Communication Equipment Workers 55%
Photographers 53%
Photographers 53%
Sales and Related Occupations 11%
Retail Sales Workers 6%
Office and Administrative Support Occupations 18%
Other Office and Administrative Support Workers 8%
Office Clerks, General 6%
Office Clerks, General 6%
Production Occupations 6%
Other Production Occupations 6%
Photographic Process Workers and Processing Machine Operators 5%
Photographic Process Workers and Processing Machine Operators 5%
Source: Bureau of Labor Statistics

Photography Studios, Portrait Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Texas School Photography trademarks "PHOTO TEXAS PHOTOGRAPHY" - Photography services - 01/18/2018
  • Vivid Images trademarks "" - Graphic prints and representations; Printed products - 01/12/2016
  • Color Portraits trademarks "MY VIRTUAL PHOTO" - Photography services - 06/18/2013

  • Top Innovators

    CompanyInnovation Score
    Extreme Exposure

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Critique the Community: Submit Your Best Family Portraits Now - For the next episode of Critique the Community, we would like to invite Fstoppers members to send over their best Family Portraits for feedback ... The Internet can be a cruel and cutthroat place for photographers. For some reason, photographers are ... (01/10/2018)
    • BaCA Presents ‘Portraits’ by Photographers Keliy Anderson-Staley and Stephen Gaskins - POMPANO BEACH, Fla., Jan. 9, 2018 (SEND2PRESS NEWSWIRE) — Bailey Contemporary Arts (BaCA) in Pompano Beach is proud to present “Portraits” – a dynamic show featuring the works of one of the country’s most esteemed photographic artists, Keliy ... (01/10/2018)
    • Photo project invites Greensburgers to 'Meet Your Neighbor' - the Downtown Greensburg Project is inviting local photographers to submit photo portraits of people who are from Greensburg, or currently live or work in the city. "Meet Your Neighbor" will start featuring submissions on social media on Feb. 1 and will run ... (01/10/2018)
    • 8 Photography Resolutions To Practice For 2018 And Beyond - or the portraits you did in your studio last week, because with 2018 here we’re gettin’ er done. Stop Doubting Your Abilities – Sure you see plenty of fresh-faced photographers out there catching their big breaks, and sure it can be discouraging. (01/10/2018)
    • A portrait of the artist - His blue eyes shining with amusement, Nichols told this story in his studio, the former Williams General Store ... Rather than consulting a photo of the woods and river as he paints, he converts it to a slide and projects it onto a canvas tacked to the ... (01/10/2018)
    • These Intimate Portraits Are an Antidote to Icky Ads - It was part of a feature that tasked photographers with photographing their friends in the season’s best swimwear. Sicher had gathered her friends in that Brooklyn brownstone. And she shot them on film as they sat and talked and laughed and leaned and ... (01/10/2018)
    • The Shadow Archive: An Investigation Into Vernacular Portrait Photography - Caryl W. Bulson, Schoharie County, N.Y., Portraits and Scenes, ca. 1912–30 Courtesy The Walther Collection Martina Bacigalupo, Gulu Real Art Studio, 2011–12 Courtesy the artist and The Walther Collection Unidentified Photographer, Daguerreotypist‘s ... (01/10/2018)
    • Ellis Island immigrants: Portraits by Augustus Sherman, circa 1905-1914 - Many photographers were drawn to Ellis Island by the general human interest and newsworthiness of the scene. One amateur photographer, Augustus Sherman, a registry clerk at Ellis Island, had special access to potential subjects for his camera. It is ... (01/09/2018)
    • Artist of the Month: Gerald Lang Helped Build Penn State Digital Photography Program ‘By the Skin of Our Teeth’ - He founded the Digital Photography Studio and Program in the College of Arts and Architecture ... part of my interest may have come from seeing these animals as a portrait or the importance of contact and connection with the animals.” (01/09/2018)
    • What Kind of Portrait Tracks Can You Expect at WPPI 2018, You Ask? - newborn and boudoir photography, and her style blends editorial, fashion and fine-art portraits. In this course, she will teach you how to capture and create the perfect lighting while using simple studio setups to create stunning images. She will ... (01/08/2018)

    Government Contracts

    In 2016, the federal government spent a total of $2,638,049 on Photography Studios, Portrait. It has awarded 68 contracts to 18 companies, with an average value of $146,558 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Wedding photography services, Video taping services, special events (e.g., birthdays, weddings), Passport photography services, School photography (i.e., portrait photography) services, Photography studios, portrait, Video photography services, Portrait photography services, Photography services, portrait (e.g., still, video), Portrait photography studios, etc.

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