AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

Photography Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
Instant Download - Available immediately upon purchase . .
Download both PDF and Excel
Download to PDF Download to Excel
. .
Download now:

2018 Market Analysis & Industry Outlook: Photography

Overview: the U.S. Photography Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Photography: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Photography industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Digital Photo And Photofinishing Services

Portrait Photography Services

General Individual And Group Portrait Photography Services

School Portrait Services

Wedding Photography Services

Wedding Still Photography Services

Other Special Event Photography Or Video Services

Commercial Or Industrial Photography Services

Other Photography Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Photography company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Photography industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Photography measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

Order at top of page
Chief Executives0%
General and Operations Managers2%
Arts, Design, Entertainment, Sports, and Media Occupations 59%
Media and Communication Equipment Workers 55%
Photographers 53%
Photographers 53%
Sales and Related Occupations 11%
Retail Sales Workers 6%
Office and Administrative Support Occupations 18%
Other Office and Administrative Support Workers 8%
Office Clerks, General 6%
Office Clerks, General 6%
Production Occupations 6%
Other Production Occupations 6%
Photographic Process Workers and Processing Machine Operators 5%
Photographic Process Workers and Processing Machine Operators 5%
Source: Bureau of Labor Statistics

Photography Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Scorch Agency trademarks "REVENUE FIRST CONTENT MARKETING" - Advertising agency services - 01/19/2018
  • Form & Fiction trademarks "XXXTEQUILAXXX" - Distilled blue agave liquor - 12/14/2017
  • Imagequix trademarks "PHOTOGRAPHY WITH A PLAN" - Business consultation in the field of sales and marketing of on-line image fulfilment - 11/24/2017
  • Lytro patents Depth-assigned Content For Depth-enhanced Virtual Reality Images - 10/19/2017
  • Lifetouch patents Reflective Lighting System - 01/26/2017
  • Getty Images US patents Automatic Identification Of Digital Content Related To A Block Of Text, Such As A Blog Entry - 09/01/2016
  • Imemories raises $2 million in funding. - 07/21/2014
  • Brand Affinity Technologies raises $5 million in funding. - 10/07/2013
  • Orion Photo Group raises $1 million in funding. - 03/16/2011

  • Top Innovators

    CompanyInnovation Score
    Getty Images US126
    Brand Affinity Technologies44

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Kodak share price surges at it launches photography based KodakCoin cryptocurrency - HOME OF a million boring nights looking at other people's holiday photos, Eastman Kodak, has announced that it is the latest company to embrace cryptocurrency causing shares to go through the roof. Although it licensed a smartphone last year, the company ... (01/11/2018)
    • Essential Beginner Photography Tips: Think About Your Focus - When creatively playing with focus, having out of focus areas that are the main focal point rather than having a sharp, in focus point of interest can add more intrigue and interest to a shot. You can also use out of focus foregrounds as frames, to guide ... (01/11/2018)
    • Kodak’s cryptocurrency will transform the way photography companies make their money - News that Kodak, a company that completely missed out on the digital photography evolution, is now trying again with cryptocurrencies has caused its share price to surge in the past few days. But is the excitement warranted, and is Kodak’s move a sign of ... (01/11/2018)
    • Getty Images acquires world leader in cycling photography TDWsport - Cycling's top photographer, Tim de Waele joins Getty Images as company commits to premier cycling coverage with new dedicated Velo Collection LONDON, Jan. 11, 2018 /PRNewswire/ -- Getty Images, a world leader in visual communications, today announces it ... (01/11/2018)
    • Adam Shea Photography Honored for Excellence in 10th Annual WeddingWire Couples' Choice Awards? - (PRLEAP.COM) GREEN BAY, WISCONSIN — January 11, 2018 — Adam Shea Photography ( today announced its recognition as a winner of the esteemed 2018 WeddingWire Couples' Choice Award? for photographers in Green Bay, Appleton, Neenah ... (01/11/2018)
    • Take a food photography class - You can’t make ugly food pretty with camera tricks. Valley food blogger and chef Joanie Simon is teaching us how to step up our Instagram game. She's teaching classes. Visit for more info. (01/11/2018)
    • ETHS students share views on identity, self-expression in photography exhibit - Evanston Township High School students explored social justice issues through captioned photography at a library exhibit that opened Tuesday. Five members of the Students without Borders Club displayed their “photovoice” projects, with photos hung ... (01/11/2018)
    • 3D Art vs Cosplay Photography - One of these is a photo of cosplayer Shirogane-sama, as Nier: Automata’s 2B. The other is a 3D model made from scratch by artist Chauliac Romain. Both images look equal parts real and too real for their own reasons. And if you haven’t been able to tell ... (01/11/2018)
    • Picr Announces The Biggest Photography Giveaway Ever - We are excited to announce the biggest photography giveaway in history, courtesy of Picr, giving you the opportunity to win some of the hottest products and programs to propel your passion for photography forward. Picr is a photography company dedicated ... (01/10/2018)
    • Kiwanis supports photography programs - Former Mission Viejo Kiwanis Club member Dr. Bill Starr was memorialized for his passion for photography during a club meeting Tuesday. Donations of $500 each were made to the Mission Viejo and Tesoro high school visual arts programs. Posing along with two ... (01/10/2018)

    Government Contracts

    In 2016, the federal government spent a total of $31,926,117 on Photography. It has awarded 303 contracts to 92 companies, with an average value of $347,023 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Related Reports

    Can't find what you're looking for? We have over a thousand market research reports. Ask us and an analyst will help you find what you need.

    Industries Related to Photography