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Radio Broadcasting Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Radio Broadcasting

Overview: the U.S. Radio Broadcasting Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Radio Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Radio Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Radio - Network Compensation

Air Time - Radio - National And Regional Advertising (Net)

Air Time - Radio - Local Advertising (Net)

Air Time - Radio - Programs

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

Sale Of Online Advertising Space

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Radio Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Radio Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Radio Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Radio Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers4%
Arts, Design, Entertainment, Sports, and Media Occupations 51%
Entertainers and Performers, Sports and Related Workers 7%
Actors, Producers, and Directors 6%
Producers and Directors 6%
Media and Communication Workers 34%
Announcers 27%
Radio and Television Announcers 26%
Media and Communication Equipment Workers 10%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 8%
Sales and Related Occupations 21%
Sales Representatives, Services 19%
Advertising Sales Agents 18%
Advertising Sales Agents 18%
Office and Administrative Support Occupations 14%
Source: Bureau of Labor Statistics

Radio Broadcasting Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Rich Broadcasting raises $2 million in funding. - 06/30/2015

  • Top Innovators

    CompanyInnovation Score
    Central Wisconsin Broadcasting

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Future Samsung phones will have working FM radio chips in the U.S. and Canada - For instance, if you don’t have a reliable network connection and don’t have your favorite music downloaded to your phone, you will be able to access an FM radio broadcast and find some music. You’ll also be able to catch local news broadcasts ... (01/11/2018)
    • Worldwide Radio Summit 2018 Keynote -- The Sought After Facts To Unlocking Gen-Z & Millennial Audience Success - And, what is radio doing to help itself? The largest radio survey of all major formats and the results of their listeners' habits concerning preferences in broadcast, digital, device and more. What are their likes/turn-offs? What makes them interact with ... (01/10/2018)
    • Wesolowski Is Realistic and Optimistic About Radio in 2018 - Matthew Wesolowski is general manager of WYAB(FM), licensed to Jackson, Miss. RW: What do you see as the most pressing technology challenge facing radio broadcasters in 2018? Wesolowski: I believe that the most significant challenge facing the broadcast ... (01/10/2018)
    • N.J. Doctor Allegedly Had Radio Host Wife Murdered — to Protect Drug Ring He Ran With Biker Gang - April hosted a popular program on WIBG, a radio station broadcasting out of Ocean City, New Jersey. • Want to keep up with the latest crime coverage? Click here to get breaking crime news, ongoing trial coverage and details of intriguing unsolved cases ... (01/10/2018)
    • Feder: WGN radio personality Milt Rosenberg dies - For nearly 40 years, Milt Rosenberg was the smartest man on the radio, Robert Feder writes. As host of "Extension 720," the University of Chicago psychology professor presided over a two-hour nightly meeting of the minds on Tribune Broadcasting news/talk ... (01/10/2018)
    • Mystery person interferes with police radio to broadcast NWA's 'F**k tha Police' - Someone's messing with the radios of New Zealand cops, who are obviously not down with it at all. To perhaps make matters worse, the mystery person interfered with police radios in Otago and Southland with rap group N.W.A.'s protest anthem, "Fuck tha Police. (01/10/2018)
    • The Michael Baisden Show Adds Award-Winning Broadcast Journalist Dominique DiPrima As Co-Host - LOS ANGELES, CA – After an extensive search for a co-host for The Michael Baisden Show, the search concluded with award-winning broadcast journalist and radio personality Dominique DiPrima being tapped for the position. The Emmy-winning DiPrima is best ... (01/10/2018)
    • Somebody Is Illegally Broadcasting NWA’s ‘F-ck Tha Police’ On Police Radio Frequencies - For obvious reasons, NWA’s “F-ck Tha Police” has become the definitive anti-law enforcement anthem of the past 30 years. Now, somebody has managed to infiltrate New Zealand police radio frequencies and abuse that access by broadcasting the song. (01/10/2018)
    • Radio DJ Slips Prince Harry His Business Card Ahead of the Royal Wedding - Markle and Harry met with several representatives and presenters and talked to them about how the organization supports young adults through radio and broadcast training. They also greeted a crowd of well-wishers hoping to catch a glimpse of the happy couple. (01/09/2018)
    • Watch Alabama's title-winning play called by Eli Gold, Georgia Radio Network and Spanish broadcast - You've seen the play, but have you watched Tua Tagovailoa's 41-yard touchdown pass to DeVonta Smith as it is called in Spanish? The play lifted No. 4 Alabama to a 26-23 overtime victory against No. 3 Georgia to win the College Football Playoff national ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $4,487,642 on Radio Broadcasting. It has awarded 225 contracts to 65 companies, with an average value of $69,041 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Radio Broadcasting to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Radio Broadcasting - Air Time
    Competing IndustrySales Relative to Radio BroadcastingOpportunity/Threat
    Radio Stations Competing industry
    Radio Networks Competing industry

    Sales from other industries of Radio Broadcasting - Air Time are less than those from Radio Broadcasting. This may mean that other channels are a competitive risk of increasing their Radio Broadcasting - Air Time sales, taking market share from this industry.
    Radio Broadcasting - Air Time Product Sales Report

    Local Advertising (Net)
    Competing IndustrySales Relative to Radio BroadcastingOpportunity/Threat
    Radio Stations Competing industry

    Sales from other industries of Local Advertising (Net) are less than those from Radio Broadcasting. This may mean that other channels are a competitive risk of increasing their Local Advertising (Net) sales, taking market share from this industry.
    Local Advertising (Net) Product Sales Report

    Programs Product Sales Report

    Public & Non-Commercial Programming Services - Radio
    Public & Non-Commercial Programming Services - Radio Product Sales Report

    Television Broadcasting - Air Time
    Television Broadcasting - Air Time Product Sales Report

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    Industries Related to Radio Broadcasting

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