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2018 Market Analysis & Industry Outlook: Radio Networks

Overview: the U.S. Radio Networks Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Radio Networks: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Radio Networks industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Radio - Network Compensation

Air Time - Radio - National And Regional Advertising (Net)

Air Time - Radio - Local Advertising (Net)

Air Time - Radio - Programs

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Radio Networks company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio Networks industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Radio Networks measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers4%
Arts, Design, Entertainment, Sports, and Media Occupations 51%
Entertainers and Performers, Sports and Related Workers 7%
Actors, Producers, and Directors 6%
Producers and Directors 6%
Media and Communication Workers 34%
Announcers 27%
Radio and Television Announcers 26%
Media and Communication Equipment Workers 10%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 8%
Sales and Related Occupations 21%
Sales Representatives, Services 19%
Advertising Sales Agents 18%
Advertising Sales Agents 18%
Office and Administrative Support Occupations 14%
Source: Bureau of Labor Statistics

Radio Networks Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • Pirate radio raises its flag in Longmont — and draws high-level FCC attention - In his letter to the Observer, O'Rielly argued "pirate radio can cause real harm to Coloradans" because such stations don't comply with federal regulations or facilitate the over-the-air Emergency Alert System during public safety events. "And," he wrote ... (01/12/2018)
  • Huawei bags multi-radio technology deal from Bharti Airtel - The Chinese telecom gear maker said that CloudAIR offers spectrum cloudification to allow different radio access technologies to share ... ALSO READ: Bharti Airtel to aggressively invest in 4G, fibre network (01/12/2018)
  • Do Shortwave ‘Numbers Stations’ Really Instruct Spies? - Numbers stations are unidentified radio broadcasts that consist usually of a mechanical voice “reading out strings of seemingly random numbers,” explained Lewis Bush, author of “Shadows of the State” a new history of numbers stations and the spies ... (01/12/2018)
  • TV and radio listings: January 12 - 40 p.m. French Ligue 1: Guingamp at Strasbourg » beIN Sports BOXING 10 p.m. Claressa Shields vs. Tori Nelson (super middleweights) » Showtime SWIMMING 7 p.m. Arena Pro Swim Series, Day 1 » NBC Sports Network (01/12/2018)
  • 2018 Radio Executive of the Year: David Field - He needed scale. Along the way Field had a shot at ABC Radio and Citadel and decided to pass. More recently, Entercom purchased 15 stations from Lincoln Financial, but it was not at the table when Greater Media was sold. As the years went by, Field was ... (01/12/2018)
  • Samsung partners with NextRadio to unlock FM radio chip in upcoming phones - The companies hope that "when cellular coverage is congested or unavailable, the FM Chip will provide life-saving information from local radio stations," echoing concerns that FCC Chairman Pai voiced earlier in 2017. "Many smartphones in the world are ... (01/11/2018)
  • New Samsung phones in the US and Canada will have an active FM radio chip - NextRadio is a broadcaster-backed app that works with smartphones containing active FM chips (including devices from HTC, Motorola, and LG), letting users listen to local radio stations. This uses less data and battery power than connecting to radio apps ... (01/11/2018)
  • How public radio’s risk-averse culture impedes its chances for success - During my more than two decades in public radio, I saw a scenario play out over and over again — at stations, networks and national organizations, and also among small groups of colleagues gathered around a happy-hour table. It goes like this ... (01/10/2018)
  • Future Samsung phones will have working FM radio chips in the U.S. and Canada - You’ll need a wired headset to serve as the antenna, though, so keep that in mind. Having access to local FM radio stations should be a nice addition for Samsung devices because it serves a lot of different situations. For instance, if you don’t have a ... (01/10/2018)

Government Contracts

In 2016, the federal government spent a total of $2,811,384 on Radio Networks. It has awarded 137 contracts to 36 companies, with an average value of $78,094 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Growth Opportunities / Competitive Threats

Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Radio Networks to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

The following industries are competing channels for sales of similar products/services.

Radio Broadcasting - Air Time
Competing IndustrySales Relative to Radio NetworksOpportunity/Threat
Radio Broadcasting
Radio Stations
Television Broadcasting Competing industry

Sales from other industries of Radio Broadcasting - Air Time are less than those from Radio Networks. This may mean that other channels are a competitive risk of increasing their Radio Broadcasting - Air Time sales, taking market share from this industry.
Radio Broadcasting - Air Time Product Sales Report

Competing IndustrySales Relative to Radio NetworksOpportunity/Threat
Radio Broadcasting
Radio Stations Competing industry

Sales from other industries of Programs are less than those from Radio Networks. This may mean that other channels are a competitive risk of increasing their Programs sales, taking market share from this industry.
Programs Product Sales Report

Local Advertising (Net)
Local Advertising (Net) Product Sales Report

Public & Non-Commercial Programming Services - Radio
Public & Non-Commercial Programming Services - Radio Product Sales Report

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Satellite radio networks, Radio broadcasting syndicates, Radio broadcasting network services, Network radio broadcasting, Broadcasting networks, radio, Network broadcasting service, Radio broadcasting networks, etc.

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