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2025 U.S. Industry Statistics & Market Forecast - Radio Broadcasting Stations
Market Size & Industry Statistics
The total U.S. industry market size for Radio Broadcasting Stations:
Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.
In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.
Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.
| Statistics | 2020 2021 2022 2023 2024 | |
|---|---|---|
| Market Size (Total Sales/Revenue) |
Order at top of page | |
| Total Firms | ||
| Total Employees | ||
| Average Revenue Per Firm | ||
| Average Employees Per Firm | ||
| Average Revenue Per Employee | ||
Market Forecast
Market forecasts show the long term industry outlook and future growth trends. The following extended five-year forecast projects both short-term and long-term trends.
| Forecast / Industry Outlook | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| Market Forecast ($ millions) | |||||
| Projected Industry Growth Rate (%) | |||||
Product & Services Breakdown
Research products and services in the Radio Broadcasting Stations industry generating sales. Note that products are broken into categories with different levels of classification.| Product Description | Number of Companies | Sales ($ millions) | Percent of Total Sales |
|---|---|---|---|
Industry Total |
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Air Time - Radio |
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Air Time - Radio - Network Compensation |
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Air Time - Radio - National And Regional Advertising (Net) |
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Air Time - Radio - Local Advertising (Net) |
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Air Time - Radio - Programs |
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Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.) |
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Sale Of Online Advertising Space |
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All Other Receipts |
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U.S. Geographic Distribution: Revenue Statistics by State
Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.
Income Statement (Average Financial Metrics)
Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.| Industry Average | Percent of Sales (Industry Benchmark) |
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|---|---|---|
| Total Revenue | Order at top of page |
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| Operating Revenue | ||
| Cost of Goods Sold | ||
| Gross Profit | ||
Operating Expenses | ||
| Pension, profit sharing plans, stock, annuity | ||
| Repairs | ||
| Rent paid on business property | ||
| Charitable Contributions | ||
| Depletion | ||
| Domestic production activities deduction | ||
| Advertising | ||
| Compensation of officers | ||
| Salaries and wages | ||
| Employee benefit programs | ||
| Taxes and Licenses | ||
| Bad Debts | ||
| Depreciation | ||
| Amortization | ||
| Other Operating Expenses | ||
| Total Operating Expenses | ||
| Operating Income | ||
| Non-Operating Income | ||
| EBIT (Earnings Before Interest and Taxes) | ||
| Interest Expense | ||
| Earnings Before Taxes | ||
| Income Tax | ||
| Net Profit Net Income | ||
Financial Ratio Analysis
Financial ratio information can be used to benchmark how a Radio Broadcasting Stations company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.| Profitability & Valuation Ratios | Industry Average |
|---|---|
| Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio Broadcasting Stations industry is performing. | |
| Profit Margin Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues. |
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| Return on Equity (ROE) Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings). |
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| Return on Assets (ROA) Return on Assets (ROA) is net income relative to total assets. The market research on Radio Broadcasting Stations measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets. |
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| Liquidity Ratios | Industry Average |
|---|---|
| Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability. | |
| Current Ratio Measures a firm's ability to pay its debts over the next 12 months. |
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| Quick Ratio (Acid Test) Calculates liquid assets relative to liabilities, excluding inventories. |
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| Efficiency Ratios - Key Performance Indicators | Industry Average |
|---|---|
| Measure how quickly products and services sell, and effectively collections policies are implemented. | |
| Receivables Turnover Ratio If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections. |
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| Average Collection Period Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover |
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| Inventory Turnover A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort. |
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| Fixed-Asset Turnover Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue. |
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Compensation & Salary Surveys for Employees
Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.| Title | Percent of Workforce | Bottom Quartile | Average (Median) Salary | Upper Quartile |
|---|---|---|---|---|
| Management Occupations | 9% | Order at top of page |
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| Top Executives | 6% | |||
| Chief Executives | 0% | |||
| General and Operations Managers | 6% | |||
| General and Operations Managers | 6% | |||
| Arts, Design, Entertainment, Sports, and Media Occupations | 54% | |||
| Entertainers and Performers, Sports and Related Workers | 10% | |||
| Actors, Producers, and Directors | 10% | |||
| Producers and Directors | 10% | |||
| Media and Communication Workers | 33% | |||
| Broadcast Announcers and Radio Disc Jockeys | 27% | |||
| Broadcast Announcers and Radio Disc Jockeys | 27% | |||
| Media and Communication Equipment Workers | 10% | |||
| Broadcast, Sound, and Lighting Technicians | 10% | |||
| Broadcast Technicians | 8% | |||
| Sales and Related Occupations | 19% | |||
| Sales Representatives, Services | 18% | |||
| Advertising Sales Agents | 17% | |||
| Advertising Sales Agents | 17% | |||
| Office and Administrative Support Occupations | 10% | |||
Radio Broadcasting Stations Competitor Landscape & Key Companies [PREMIUM]
The most influential companies in the Radio Broadcasting Stations industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Radio Broadcasting Stations industry and adjacent sectors:| Market Leaders: Direct Competitors Companies with the largest market share, focused in this industry |
Market leaders: Diversified Competitors Largest companies that have diversified operations in this and other industries |
| Innovators: Direct Competitors Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry. |
Innovators: Diversified Competitors Innovators and Disruptors in adjacent industries that may also affect the Radio Broadcasting Stations industry. |
Source:
Latest Industry News
- Tolkkinen: Did I like public radio? It felt like a trick question. - During our talk, she asked me if I liked public radio. The question gave me pause. It wasn’t an innocuous question, or a simple one. It wasn’t like asking if I liked baseball or gardening or scary movies. It was like being an omnivore at a vegan gathering and asked if you eat hamburgers. (07/07/2025)
- Community Radio delegation’s appeal to CM for policy support - KCRA urges Karnataka CM to support community radio stations for grassroots empowerment through official media recognition and advertising. (07/07/2025)
- A 2025 Radio Halftime Report - As is Radio Ink tradition, NAB CEO and President Curtis LeGeyt delivers his annual radio halftime report, reporting the state of the industry. (07/07/2025)
- Office Of Education To Acquire Kvhs Radio Station License - The Contra Costa County Office of Education announced plans on Thursday to acquire the broadcast license for KVHS 90.5 FM from the Mt. Diablo Unified School District, officials announced. The MDUSD Board of Education unanimously approved the transfer for $1 last week, a press release noted. (07/06/2025)
- KCBX is celebrating 50 years of public radio. See photos from station’s early years - KCBX has been able to swim against the stream of bland corporate sameness for five decades. Their broadcast has included public service from the beginning, like a 1975 nuclear energy forum at the Cal Poly gym that included Edward Teller. Over the years some ideas have run their course and others have taken their place. (07/05/2025)
- Do you remember Long Island's AM radio stations? WGBB, WGSM, WGLI, more - Explore the history of Long Island's AM radio stations, from WGSM to WLIE, and their impact on local communities and broadcasting. (07/05/2025)
- Ukraine develops mobile broadcasting station for liberated territories - Specialists from the Innovation and Information Center, a company relocated from Luhansk, have developed a unique piece of equipment designed to provide Ukrainian television and radio broadcasting in wartime conditions. (07/03/2025)
- What losing funding from the Corporation for Public Broadcasting would mean for Idaho - Public media is under threat after the U.S. House narrowly passed a recissions package that would eliminate $1.1 billion in previously approved funds for the Corporation of Public Broadcasting. Boise State Public Radio received about 20% of its budget from CPB in FY 2024. (07/02/2025)
- BBC Radio 2 spin-off and 5 Sports Extra stations rejected as three new stations confirmed to go ahead - The BBC had proposed launching Radio 1 Dance, Radio 1 Anthems, a Radio 2 spin-off channel, and Radio 3 Unwind, as well as expanding the broadcasting hours of Radio 5 Sports Extra. (07/02/2025)
- Federal NPR, PBS cuts could shut down some Indiana public media stations, leader says - Small, rural stations will be most at risk if Indiana public media already hit by state cuts also lose federal money, Executive Director Mark Newman said. (06/25/2025)
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