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Radio Stations Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Radio Stations

Overview: the U.S. Radio Stations Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Radio Stations: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Radio Stations industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Radio - Network Compensation

Air Time - Radio - National And Regional Advertising (Net)

Air Time - Radio - Local Advertising (Net)

Air Time - Radio - Programs

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Sale Of Online Advertising Space

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Radio Stations company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio Stations industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Radio Stations measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 7%

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Chief Executives0%
General and Operations Managers4%
Arts, Design, Entertainment, Sports, and Media Occupations 51%
Entertainers and Performers, Sports and Related Workers 7%
Actors, Producers, and Directors 6%
Producers and Directors 6%
Media and Communication Workers 34%
Announcers 27%
Radio and Television Announcers 26%
Media and Communication Equipment Workers 10%
Broadcast and Sound Engineering Technicians and Radio Operators 10%
Broadcast Technicians 8%
Sales and Related Occupations 21%
Sales Representatives, Services 19%
Advertising Sales Agents 18%
Advertising Sales Agents 18%
Office and Administrative Support Occupations 14%
Source: Bureau of Labor Statistics

Radio Stations Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Rich Broadcasting raises $2 million in funding. - 06/30/2015

  • Top Innovators

    CompanyInnovation Score
    Central Wisconsin Broadcasting

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • A London Television Station Has Convinced Iran the Shah Was Great - These satellite stations, coupled with the plethora of Iranian diaspora-run websites and radio stations, have made culture and media the primary political battleground in Iran. Iran’s supreme leader, Ali Khamenei, has repeatedly claimed that the West and ... (01/12/2018)
    • LA Community Radio Station KPFK-90.7 FM Defies Death Again—For Now - Just like rumors of the late Fidel Castro's demise circulated in Little Havana for years, the fate of KPFK 90.7 FM in Los Angeles has been constant chronicle of a death foretold. The threat seemed more alarming this week when the Pacifica Network, which ... (01/12/2018)
    • Pirate radio raises its flag in Longmont — and draws high-level FCC attention - A pirate radio signal that first shot out across Longmont’s airwaves ... refusing to listen to or support such ‘stations.'” Sergio R. Angeles, president and co-founder of the nonprofit Longmont Observer, declined to comment on O’Rielly’s position ... (01/12/2018)
    • Prince Harry And Meghan Markle Visited A Radio Station And Everyone Went Wild - When Markle turns to wave at them, the crowd goes wild! Inside, the couple met with a number of staff and learned about their efforts to teach youth media skills. Founded in 2011, the organization is the U.K.’s only radio station presented by young people. (01/12/2018)
    • Do Shortwave ‘Numbers Stations’ Really Instruct Spies? - Numbers stations are unidentified radio broadcasts that consist usually of a mechanical voice “reading out strings of seemingly random numbers,” explained Lewis Bush, author of “Shadows of the State” a new history of numbers stations and the spies ... (01/12/2018)
    • 2018 Radio Executive of the Year: David Field - He needed scale. Along the way Field had a shot at ABC Radio and Citadel and decided to pass. More recently, Entercom purchased 15 stations from Lincoln Financial, but it was not at the table when Greater Media was sold. As the years went by, Field was ... (01/12/2018)
    • How Kerala's first community radio station is creating waves of change - Broadcasting programmes in different tribal dialects, this radio channel is disseminating important information to the marginalised groups of Wayanad. Nammada Mattoli (our Mattoli) is what listeners across Kerala fondly call this radio station. Operating ... (01/12/2018)
    • Prince Harry and Meghan Markle's visit to radio station shows the royals are finally tuning in to young people - All eyes were on Prince Harry and Meghan Markle this week as they embarked on their second public engagement together to a youth radio station in Brixton, south London. While much attention was focused on the engaged couple's body language, Markle's ... (01/11/2018)
    • Prince Harry and Meghan Markle visit radio station in 2nd official appearance - Prince Harry and Meghan Markle stepped out on their second official engagement as a royal couple Tuesday. They wowed crowds and were given a rapturous welcome at a radio station in London aimed at working with deprived kids and keeping them off the streets. (01/10/2018)
    • Overwhelmed crowds salute Prince Harry and Meghan Markle outside radio station in Brixton - Prince Harry and his fiancé are greeted by adoring crowds as they came to visit Reprezent 107.3FM radio station in Brixton, South London. They came to visit this underground 24h radio station and only one in the UK presented by people under 25 to learn ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $1,676,258 on Radio Stations. It has awarded 88 contracts to 29 companies, with an average value of $57,802 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Radio Stations to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Radio Broadcasting - Air Time
    Competing IndustrySales Relative to Radio StationsOpportunity/Threat
    Radio Broadcasting
    Radio Networks Competing industry

    Sales from other industries of Radio Broadcasting - Air Time are less than those from Radio Stations. This may mean that other channels are a competitive risk of increasing their Radio Broadcasting - Air Time sales, taking market share from this industry.
    Radio Broadcasting - Air Time Product Sales Report

    Local Advertising (Net)
    Competing IndustrySales Relative to Radio StationsOpportunity/Threat
    Radio Broadcasting
    Radio Networks Competing industry

    Sales from other industries of Local Advertising (Net) are less than those from Radio Stations. This may mean that other channels are a competitive risk of increasing their Local Advertising (Net) sales, taking market share from this industry.
    Local Advertising (Net) Product Sales Report

    Public & Non-Commercial Programming Services - Radio
    Public & Non-Commercial Programming Services - Radio Product Sales Report

    Programs Product Sales Report

    Television Broadcasting - Air Time
    Television Broadcasting - Air Time Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Radio stations (except exclusively on Internet), Music program distribution (except exclusively on Internet), radio, Broadcasting studio, radio station, Radio broadcasting (except exclusively on Internet) stations (e.g., AM, FM, shortwave), AM radio stations, Broadcasting stations (except exclusively on Internet), Piped-in music services, radio transmitted, FM radio stations, Rebroadcast radio stations (except exclusively on Internet), etc.

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    Industries Related to Radio Stations

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