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2018 Market Analysis & Industry Outlook: Radio & Television Broadcasting

Overview: the U.S. Radio & Television Broadcasting Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Radio & Television Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Radio & Television Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Radio - Network Compensation

Air Time - Radio - National And Regional Advertising (Net)

Air Time - Radio - Local Advertising (Net)

Air Time - Radio - Programs

Public And Non-Commercial Programming Services - Radio (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Distribute Specialty Audio Programming Content

Air Time - Television Or Cable

Air Time - Television Or Cable - Network Compensation

Air Time - Television Or Cable - National And Regional Advertising (Net)

Air Time - Television Or Cable - Local Advertising (Net)

Air Time - Television Or Cable - Programs

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Sale Of Online Advertising Space

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Radio & Television Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Radio & Television Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Radio & Television Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Radio & Television Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Radio & Television Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 9%

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Top Executives 5%
Chief Executives2%
General and Operations Managers3%
Arts, Design, Entertainment, Sports, and Media Occupations 54%
Entertainers and Performers, Sports and Related Workers 11%
Actors, Producers, and Directors 11%
Producers and Directors 11%
Media and Communication Workers 24%
Announcers 13%
Radio and Television Announcers 12%
News Analysts, Reporters and Correspondents 7%
Reporters and Correspondents 7%
Media and Communication Equipment Workers 17%
Broadcast and Sound Engineering Technicians and Radio Operators 11%
Broadcast Technicians 9%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 15%
Sales Representatives, Services 14%
Advertising Sales Agents 13%
Advertising Sales Agents 13%
Office and Administrative Support Occupations 12%
Source: Bureau of Labor Statistics

Radio & Television Broadcasting Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • A & E Television Networks trademarks "THE CULT NEXT DOOR" - Entertainment services - 03/03/2018
  • Nbcuniversal trademarks "NBCUNIVERSAL LIGHTBLADE" - Rental of lighting apparatus for movie sets, theatrical sets, television studios and film studios; rental of photographic equipment - 03/02/2018
  • Mount Wilson FM Broadcasters trademarks "GO GIRLS" - Online social networking services - 03/02/2018
  • Sirius XM Radio patents System And Method For Improved Updating And Annunciation Of Traffic Enforcement Camera Information In A Vehicle Using A Broadcast Content Delivery Service - 02/22/2018
  • Nbcuniversal patents Apparatus And Method For Generating Virtual Reality Content - 01/25/2018
  • Clear Channel Outdoor Holdings raises $1,201 million in funding. - 03/06/2017
  • Entercom Communications raises $28 million in funding. - 07/24/2015
  • Opus Deli raises $13 million in funding. - 04/14/2015

  • Top Innovators

    CompanyInnovation Score
    A & E Television Networks1262
    Sirius XM Radio360
    Sinclair Broadcast Group35

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Some Milwaukee TV stations relocate, others disappear in latest frequency shuffle - The changes for over-the-air TV stations affected by last year’s auction of television broadcast spectrum continue to churn. The frequency shuffle went into effect Monday, the result of four Milwaukee television stations — WMVT-TV (Channel 36), WCGV ... (01/11/2018)
    • On TV/Radio: New film on seminal UH/UCLA game bittersweet for Jim Nantz - "It was the intersection of the great game of college basketball (with) television as a growing ... be it CBS or UH, "This broadcast will stand alone as the definitive look at the game," Rives said. Radio numbers ho-hum The next meaningful Nielsen Audio ... (01/10/2018)
    • Broadcast Film Critics award winners to be announced tonight - The Critics Choice Awards, which is presented by the Broadcast Film Critics Association (BFCA ... representing more than 350 television, radio, and online critics. BFCA and BTJA members are the primary source of audio and visual information for today's ... (01/10/2018)
    • WGN-TV EXPANDS NEWS OFFERINGS TO ROKU, AMAZON FIRE TV, AMAZON ECHO, APPLE TV AND GOOGLE’S ANDRIOD TV - We want to be where our viewers are, and now, with the addition of WGN-TV to services like Roku, Amazon and Google, Chicago’s Very Own will be there,” commented Paul Rennie, President/GM WGN-TV & WGN Radio ... home of Tribune Broadcasting’s ... (01/10/2018)
    • Sinclair Broadcast Group, Inc. and ABC Announce Extension and Renewals of Affiliation Agreements Through 2022 - and radio business. In addition to the ABC Television Network, the Group includes ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and on-demand platforms, and the ABC Owned ... (01/10/2018)
    • Tigers release 2018 spring training broadcast schedule - In 2018 there will be 20 games broadcast on the radio — either 97.1 FM or 1270 AM — and seven games will be broadcast on TV via Fox Sports Detroit. There is one evening game on the schedule, also against the Braves, on March 21. This will be a TV-only ... (01/10/2018)
    • Broadcast museum in Detroit to celebrate anniversary - ... and is located in the Jefferson Avenue building where the station's original television and radio studios operated. WGPR-TV started broadcasting on Sept. 29, 1975 and remained on-air until it was sold in 1995 to CBS Inc. Banks also was president and ... (01/10/2018)
    • The Michael Baisden Show Adds Award-Winning Broadcast Journalist Dominique DiPrima As Co-Host - LOS ANGELES, CA – After an extensive search for a co-host for The Michael Baisden Show, the search concluded with award-winning broadcast journalist and ... Gracie Award from the American Women in Radio and Television. The Michael Baisden Show can ... (01/10/2018)
    • Donald Trump likely to appear on Alabama radio broadcast of CFP title game - was the first to report Trump would be on the radio broadcast. ESPN officials on Sunday said it was unlikely Trump would be interviewed on its television broadcast of the game. "We will obviously show him at the game and in the stadium and ... (01/09/2018)
    • Audit finds WV Public Broadcasting still relevant in multimedia era - It found that Public Broadcasting continues to provide unique programming, including “Mountain Stage” on radio, and a significant amount of educational programming for children on television – compared to an average of just three hours a week of ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $12,275,649 on Radio & Television Broadcasting. It has awarded 948 contracts to 233 companies, with an average value of $52,685 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Radio & Television Broadcasting to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Television Broadcasting - Air Time
    Competing IndustrySales Relative to Radio & Television BroadcastingOpportunity/Threat
    Television Broadcasting Competing industry

    Sales from other industries of Television Broadcasting - Air Time are less than those from Radio & Television Broadcasting. This may mean that other channels are a competitive risk of increasing their Television Broadcasting - Air Time sales, taking market share from this industry.
    Television Broadcasting - Air Time Product Sales Report

    Radio Broadcasting - Air Time
    Competing IndustrySales Relative to Radio & Television BroadcastingOpportunity/Threat
    Radio Broadcasting Competing industry
    Radio Stations Competing industry
    Radio Networks Competing industry

    Sales from other industries of Radio Broadcasting - Air Time are less than those from Radio & Television Broadcasting. This may mean that other channels are a competitive risk of increasing their Radio Broadcasting - Air Time sales, taking market share from this industry.
    Radio Broadcasting - Air Time Product Sales Report

    National & Regional Advertising (Net)
    National & Regional Advertising (Net) Product Sales Report

    Local Advertising (Net)
    Local Advertising (Net) Product Sales Report

    Programs Product Sales Report

    Network Compensation
    Network Compensation Product Sales Report

    Public & Non-Commercial Programming Services - Radio
    Public & Non-Commercial Programming Services - Radio Product Sales Report

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    Industries Related to Radio & Television Broadcasting

    Radio & Television Broadcasting