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2018 Market Analysis & Industry Outlook: Rental & Leasing Services

Overview: the U.S. Rental & Leasing Services Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Rental & Leasing Services: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Rental & Leasing Services industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Rental And Leasing Of Automobiles And Light Trucks

Rental And Leasing Of Heavy Trucks, Truck Trailers, And Buses

Rental And Leasing Of Motor Homes, Travel Trailers, Campers, And Utility Trailers

Automotive Equipment (Without Drivers) Rental And Leasing Related Services

Rental And Leasing Of Home Entertainment Electric And Electronic Equipment, Components, And Accessories, Except Computers And Pe

Rental And Leasing Of Household Type Appliances

Rental And Leasing Of General Homeowner Tools And Do-It-Yourself Equipment

Rental Of Formal Wear, Costumes, And Accessories

Rental Of Prerecorded Cassettes, Tapes, Discs, Or Video Games

Rental And Leasing Of Home Health-Care Equipment

Rental And Leasing Of Sports And Recreational Equipment

Rental And Leasing Of Social Events Equipment

Rental And Leasing Of Household Furniture And Furnishings

Rental And Leasing Of Personal And Household Goods, Not Elsewhere Specified

Consumer Goods Rental And Leasing Related Services

Rental And Leasing Of Air, Rail, And Water Transportation Equipment (Without Operators)

Rental And Leasing Of Office Machinery, Furniture, And Equipment

Rental And Leasing Of Agricultural, Construction, Mining, And Forestry Machinery And Equipment (Without Operators)

Rental And Leasing Of Other Commercial And Industrial Machinery And Equipment (Without Operators)

Rental And Leasing Of Modular/Mobile Buildings (Except On Site)

Commercial And Industrial Equipment Rental And Leasing Related Services

Other Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Rental & Leasing Services company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Rental & Leasing Services industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Rental & Leasing Services measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers3%
Arts, Design, Entertainment, Sports, and Media Occupations 5%
Media and Communication Equipment Workers 5%
Sales and Related Occupations 34%
Supervisors of Sales Workers 6%
First-Line Supervisors of Sales Workers 6%
First-Line Supervisors of Retail Sales Workers 6%
Retail Sales Workers 24%
Counter and Rental Clerks and Parts Salespersons 21%
Counter and Rental Clerks 21%
Retail Salespersons 5%
Retail Salespersons 5%
Office and Administrative Support Occupations 15%
Information and Record Clerks 5%
Customer Service Representatives 6%
Customer Service Representatives 6%
Installation, Maintenance, and Repair Occupations 13%
Vehicle and Mobile Equipment Mechanics, Installers, and Repairers 6%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Bus and Truck Mechanics and Diesel Engine Specialists 6%
Heavy Vehicle and Mobile Equipment Service Technicians and Mechanics 7%
Mobile Heavy Equipment Mechanics, Except Engines 7%
Other Installation, Maintenance, and Repair Occupations 5%
Transportation and Material Moving Occupations 22%
Motor Vehicle Operators 11%
Driver/Sales Workers and Truck Drivers 8%
Heavy and Tractor-Trailer Truck Drivers 7%
Light Truck or Delivery Services Drivers 9%
Material Moving Workers 9%
Laborers and Material Movers, Hand 9%
Cleaners of Vehicles and Equipment 9%
Laborers and Freight, Stock, and Material Movers, Hand 5%
Source: Bureau of Labor Statistics

Rental & Leasing Services Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Auto Europe trademarks "DRIVEAWAY" - Transportation of passengers and passengers' luggage by air, boat, rail and bus; tour guide services; travel agency services - 03/02/2018
  • Netflix patents Techniques For Dynamically Benchmarking Cloud Data Store Systems - 03/01/2018
  • Merchants Automotive Group trademarks "ALWAYS SETTLE FOR BETTER" - Vehicle fleet management services - 02/23/2018
  • Compression Leasing Services trademarks "C CLS" - Air compressors; gas compressors - 02/12/2018
  • Chegg patents Tool For Closing Admissions For A School - 02/08/2018
  • Gulfstream Services patents Method And Apparatus For Dropping A Pump Down Plug Or Ball - 02/08/2018
  • Geneva Capital raises $4 million in funding. - 11/02/2017
  • Advantage Leasing raises $1 million in funding. - 09/19/2017
  • Modular Space Holdings raises $5 million in funding. - 03/08/2017

  • Top Innovators

    CompanyInnovation Score
    Enterprise Fleet Management309
    Production Resource Group167
    United Rentals North America

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Research Reports on Rental & Leasing Services Stocks -- Red Rock Resorts, Triton Intl., Aaron's, and Air Lease - Las Vegas, Nevada-based Red Rock Resorts Inc.'s stock finished Thursday's session 0.91% higher at $34.45 with a total trading volume of 433,707 shares. The Company's shares have advanced 6.16% in the past month, 44.20% over the previous three months, and ... (01/12/2018)
    • Premier Rental - How do I get my business listed? Our directory features more than 18 million business listings from across the entire US. However, if we're missing your business, just click the button below to request that it be added. (01/01/2018)
    • Technical Insights on Rental & Leasing Services Stocks -- Red Rock Resorts, Aaron's, Air Lease, and Triton - Moreover, shares of Aaron's, which operates an omnichannel provider of lease-purchase solutions ... and popular investment newsletters covering equities listed on NYSE and NASDAQ and micro-cap stocks. DST has two distinct and independent departments. (11/07/2017)
    • Technical Insights on Rental & Leasing Services Stocks -- Red Ro - - Columbia, South Carolina - Information contained on this page is provided by an independent third-party content provider. Frankly and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please ... (11/07/2017)
    • United Rentals : Breakfast Technical Briefing on Rental & Leasing Services Stocks -- Avis Budget, Rent-A-Center, Hertz Global, and United Rentals - Industries in the Rental and Leasing Services subsector include establishments that provide a wide array of tangible goods, such as automobiles, computers, consumer goods, and industrial machinery and equipment, to customers in return for a periodic rental ... (09/29/2017)
    • Equities Updates on Rental & Leasing Services -- Hertz Global Holdings, Avis Budget Group, United Rentals, and Air Lease - NEW YORK, NY / ACCESSWIRE / February 8, 2016 / Park Lane Advisor has initiated coverage on the following equities: Hertz Global Holdings Inc. (HTZ), Avis Budget Group Inc. (CAR), United Rentals Inc. (URI), and Air Lease Corporation (AL). Free note on Hertz ... (02/08/2016)
    • VW joins rental fray with corporate leasing - Volkswagen's leasing operations provide its namsake cars as well as other brands owned by the group including Porsche. [Photo/China Daily] Although China's car rental market is dominated by domestic companies, Volkswagen Financial Services AG from Germany ... (12/30/2013)
    • Inside Rental, Leasing Services stocks - Industries in the Rental and Leasing Services sector include companies that provide a wide array of tangible goods, such as automobiles, computers, consumer goods, and industrial machinery and equipment to customers in return for a periodic rental or lease ... (06/27/2011)

    Government Contracts

    In 2016, the federal government spent a total of $932,200,449 on Rental & Leasing Services. It has awarded 15,234 contracts to 2,328 companies, with an average value of $400,430 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount