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2018 Market Analysis & Industry Outlook: Sewing, Needlework & Craft Stores

Overview: the U.S. Sewing, Needlework & Craft Stores Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Sewing, Needlework & Craft Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Sewing, Needlework & Craft Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Sewing, Knitting, Needlework Goods, Including Fabrics, Patterns, Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits,


Sewing Supplies, Notions, Yarns, Laces, Trimmings, Needlework Kits.

Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings

Kitchenware & Home Furnishings

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

All Other Merchandise

Seasonal Decorations

Artificial/Silk Flowers, Plants, & Trees

Craft Supplies

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Sewing, Needlework & Craft Stores Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Sewing, Needlework & Craft Stores companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Sewing, Needlework & Craft Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Sewing, Needlework & Craft Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Sewing, Needlework & Craft Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 76%
Supervisors of Sales Workers 8%
First-Line Supervisors of Sales Workers 8%
First-Line Supervisors of Retail Sales Workers 8%
Retail Sales Workers 68%
Cashiers 8%
Cashiers 8%
Retail Salespersons 59%
Retail Salespersons 59%
Office and Administrative Support Occupations 10%
Material Recording, Scheduling, Dispatching, and Distributing Workers 5%
Source: Bureau of Labor Statistics

Sewing, Needlework & Craft Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Cascade Yarns trademarks "128 SUPERWASH" - Yarn; Wool yarn - 02/26/2018
  • Missouri Star Quilt trademarks "IRON QUILTER" - Arranging of contests featuring quilting - 09/13/2016

  • Top Innovators

    CompanyInnovation Score
    Cascade Yarns
    M & J Trimming

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Gloucestershire shepherd creates successful stitching business inspired by ancestry - “Friends loved them so I booked a table at the village craft fayre and sold out ... But however popular her sewing proves, Pauhla is clear it must never take precedence over her farm work. Her needlework is time-consuming, with new pieces taking up ... (01/06/2018)
    • Explore these ideas and more! - Cheap Crafts To Make and Sell - Toilet Paper Roll Phone Stand - Inexpensive Ideas for DIY Craft Projects You Can Make and Sell On Etsy, at Craft Fairs, Online and in Stores. Quick and ... be a money making winner! Best Sewing Projects to Make For Girls ... (01/05/2018)
    • Sew macho: Meet the dudes who are tripping on thread - Sewing. The 37-year-old, who monitors the setting up of wind farms across the country, winds down occasionally after work, not with Netflix but a sewing machine. Sewing and other forms of needlework, until the global 20th century, was a craft heavily lined ... (11/05/2017)
    • They are just sew into it: More people signing up for sewing classes - Accountant Caleb Choo, 30, had never touched a sewing machine before signing up for a tote bag workshop with a sewing school ... cushion covers and other home craft items (from $55 a person). It also has a course on sewing men's workshirts (five sessions ... (02/10/2017)
    • 8 Craft Stores To Shop At Instead Of Hobby Lobby - A quick AOL internet search (#old) revealed that my boycott would actually be incredibly difficult — if not impossible — given that I did not have my own money, transportation or sewing skills ... at the other craft stores that will flourish in ... (07/03/2014)
    • $30 billion crafts industry enjoys resurgence - IBISWorld lists Jo-Ann Stores Inc., with 751 stores in 48 states, as the leading craft and sewing items retailer with 26 percent of the market. Michaels Stores Inc., with 1,047 stores in the U.S. and Canada, has 13.7 percent of the market. Both chains have ... (11/17/2012)
    • Sewing a thrifty way to be creative - Across the nation, sewing lounges and stores are filling up with people looking for an economical, earth-friendly craft coupled with good conversation ... also have a lot to do with the resurgence in needlework. "When the economy goes down, the sewing ... (09/29/2009)
    • Sewing surges in popularity - Across the nation, sewing lounges are filling up with people looking for an economical, earth-friendly craft coupled with good conversation ... to be independent from mass-production clothing stores," Wright said. Sewing machines and patterns have gotten ... (09/06/2009)
    • Specialty stores cater to needlework - A 15-year needlework ... down stores from shop owners to loyal customers is not unheard of within craft and hobby retail. Victoria Warburton, owner of Naturally Needlepoint in Tulsa, inherited her business in much the same way. Warburton began sewing ... (04/16/2002)
    • An Empire Sewn With Passion - In just five years, Steffens has parlayed a keen interest in obscure needlework ... sewing room today. As a college student at Northeastern Illinois University (she graduated with a degree in nursing in 1975), Steffens took up the then-just-emerging craft ... (08/02/1992)

    Government Contracts

    In 2016, the federal government spent a total of $276,467 on Sewing, Needlework & Craft Stores. It has awarded 37 contracts to 17 companies, with an average value of $16,263 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Sewing, Needlework & Craft Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Sewing, Knitting Materials & Supplies, Needlework Goods
    Competing IndustrySales Relative to Sewing, Needlework & Craft StoresOpportunity/Threat
    Hobby, Toy & Game Stores Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Discount Department Stores Competing industry
    Mail-Order Houses Competing industry
    Online (Internet) Shopping Competing industry

    Sales from other industries of Sewing, Knitting Materials & Supplies, Needlework Goods are less than those from Sewing, Needlework & Craft Stores. This may mean that other channels are a competitive risk of increasing their Sewing, Knitting Materials & Supplies, Needlework Goods sales, taking market share from this industry.
    Sewing, Knitting Materials & Supplies, Needlework Goods Product Sales Report

    Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings
    Competing IndustrySales Relative to Sewing, Needlework & Craft StoresOpportunity/Threat
    Discount Department Stores
    Family Clothing Stores
    Mail-Order Houses
    Warehouse Clubs, Supercenters & Big Box Retail
    Home Improvement Centers

    Since sales from Sewing, Needlework & Craft Stores are a small fraction compared to other industries selling Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings, companies in the Sewing, Needlework & Craft Stores industry have the opportunity to expand their product offering to take share from these adjacent industries.
    Curtains, Draperies, Blinds, Slipcovers, Bed & Table Coverings Product Sales Report

    Seasonal Decorations
    Seasonal Decorations Product Sales Report

    Major Household Appliances
    Major Household Appliances Product Sales Report

    Kitchenware & Home Furnishings
    Kitchenware & Home Furnishings Product Sales Report

    Toys, Hobby Goods, & Games
    Toys, Hobby Goods, & Games Product Sales Report

    Hobby Goods
    Hobby Goods Product Sales Report

    Furniture, Sleep Equipment & Outdoor/Patio Furniture
    Furniture, Sleep Equipment & Outdoor/Patio Furniture Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Fabric shops, Sewing supply stores, Piece goods stores, Upholstery materials stores, Needlecraft sewing supply stores, etc.

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