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2018 Market Analysis & Industry Outlook: Software Publishers

Overview: the U.S. Software Publishers Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Software Publishers: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Software Publishers industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

System Software Publishing

Operating Systems Software Publishing

Network Software Publishing

Database Management Software Publishing

Development Tools And Programming Languages Software Publishing

Other System Software Publishing

Application Software Publishing

General Business Productivity And Home Use Applications Publishing

Game Software Publishing

Cross-Industry Application Software Publishing

Vertical Market Application Software Publishing

Utilities Software Publishing

Other Application Software Publishing

Information Technology (It) Technical Consulting Services

Application Service Provisioning, With Or Without Integration Of Related Services

Business Process Management Services, Including Financial, Human Resources, Supply-Chain, Customer Relations, And Vertical Marke

Licensing Of Rights To Reproduce And Distribute Computer Software

Custom Application Design And Development Services

Information Technology (It) Technical Support Services

Software Related Technical Support Services

Information Technology (It) Related Training Services

Resale Of Merchandise

Resale Of Merchandise - Computer Hardware And Software

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Software Publishers Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Software Publishers companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Software Publishers company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Software Publishers industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Software Publishers measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 11%

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Chief Executives0%
General and Operations Managers2%
Operations Specialties Managers 5%
Business and Financial Operations Occupations 12%
Business Operations Specialists 9%
Computer and Mathematical Occupations 53%
Computer Occupations 53%
Software Developers and Programmers 37%
Computer Programmers 7%
Software Developers, Applications 22%
Software Developers, Systems Software 7%
Computer Support Specialists 7%
Computer User Support Specialists 6%
Sales and Related Occupations 10%
Sales Representatives, Wholesale and Manufacturing 6%
Sales Representatives, Wholesale and Manufacturing 6%
Office and Administrative Support Occupations 8%
Source: Bureau of Labor Statistics

Software Publishers Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Microsoft trademarks "" - Computer software for creating and editing digital images, sound, videos and movies; computer software for compressing and decompressing digital media; computer software for viewing, searching and playing pre-recorded digital videos and movies; computer software for organizing, storing, sharing and viewing digital images, photographs, videos and movies; computer software for processing, creating, manipulating, and editing 3D images into digital images, videos, and movies - 03/03/2018
  • Stardock Systems trademarks "ORZ" - Computer games; Computer game software; Video games - 03/03/2018
  • Gadget Software trademarks "GADGET ENTERPRISE" - Software as a service (SaaS) services - 03/02/2018
  • Vmware patents Efficient Queueing And Scheduling Of Backups In A Multi-tenant Cloud Computing Environment - 03/01/2018
  • Payzer Holdings raises $4 million in funding. - 02/27/2018
  • Worldviz raises $1 million in funding. - 02/22/2018
  • Sea Street Technologies raises $4 million in funding. - 02/20/2018

  • Top Innovators

    CompanyInnovation Score
    Adobe Systems2238

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Cenveo Publisher Services Joins Metadata 2020 Service Provider and Platform Group - Representatives from publishing service providers, platforms, software companies, standards organizations, copyright licensing services and the open access community formed the Service Provider and Platform Group to discuss and document the metadata ... (01/10/2018)
    • Asset management software market analysis and forecasts from 2018 to 2023 made available by top research firm - “Global Asset Management Software Market Size, Status and Forecast 2023” is ... Category: Market Research Publishers and RetailersCompany profile: QYReports , a leading market research firm accommodate more than 4,000 celebrated clients worldwide ... (01/10/2018)
    • Intro To An IRO: Henry Diamond, Take-Two Interactive Software - Henry "Hank" Diamond is Senior Vice President, Investor Relations & Corporate Communications at Take-Two Interactive Software, Inc. - a leading developer, publisher and marketer of interactive entertainment for consumers around the globe, which is ... (01/10/2018)
    • Richard Smith: A Big Brother future for science publishing? - Instead of buying journals they now buy software that scientists will need. They have, for example, bought Mendeley, “a free reference manager and an academic social network.” The company recognises that science publishing will become a service that ... (01/10/2018)
    • Stock Review for Application Software's Investors -- Inpixon, My Size, Veritone, and FireEye - Such sponsored content is outside the scope of procedures detailed below. WSE has not been compensated; directly or indirectly; for producing or publishing this document. PRESS RELEASE PROCEDURES: The non-sponsored content contained herein has been ... (01/10/2018)
    • Multichannel Inventory Management Software Market & Order Management Software Industry 2018-2025 Forecasts Report - Southeast Asia Multi-Channel Order Management Software Development Status and Outlook Orbis Research ( is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and ... (01/10/2018)
    • Corel Patents System to Monetize Software Piracy - he or she can be informed by the software. This can be a friendly note, but also one that threatens criminal charges unless the pirate agrees to an amnesty deal. This creates a win-win situation where the pirate escapes prison and the publisher is paid ... (01/10/2018)
    • Kindle Direct Publishing kickstarted my career as a full-time author: Sudha Nair - This conviction is reflected in her own journey from a software engineer to a published author. A finalist of the Pen to Publish contest held by Amazon’s Kindle Direct Publishing (KDP) portal, Sudha started writing short stories in 2005 and experienced ... (01/08/2018)
    • Why Is Lindsay Lohan Suing This Video Game Publisher? And What Does It Have to Do With Free Speech? - Lindsay Lohan is back in court with her ongoing lawsuit against Take-Two Interactive Software and Rockstar Games ... Association of American Publishers, Inc.; Authors Guild; College Art Association; Comic Book Legal Defense Fund; Dramatists Legal ... (01/07/2018)
    • PUBLISHING: THE COMPUTER SOFTWARE RACE IS ON - ON the basis of a 12-page proposal, John Brockman Associates had scheduled an auction yesterday for ''The Whole Software Catalog'' by Stewart Brand, editor of the best selling ''Whole Earth Catalog.'' ''But we never held the auction because Doubleday came ... (04/22/1983)

    Government Contracts

    In 2016, the federal government spent a total of $1,669,963,041 on Software Publishers. It has awarded 17,432 contracts to 2,906 companies, with an average value of $574,660 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Software Publishers to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Application Software Publishing
    Competing IndustrySales Relative to Software PublishersOpportunity/Threat

    Sales from other industries of Application Software Publishing are less than those from Software Publishers. This may mean that other channels are a competitive risk of increasing their Application Software Publishing sales, taking market share from this industry.
    Application Software Publishing Product Sales Report

    Information Technology (It) Technical Support Services
    Competing IndustrySales Relative to Software PublishersOpportunity/Threat
    Computer Systems Design Services
    Custom Computer Programming & Software Development Services
    Computer Facilities Management Services Competing industry
    Computer & Office Machine Repair & Maintenance Competing industry

    Sales from other industries of Information Technology (It) Technical Support Services are less than those from Software Publishers. This may mean that other channels are a competitive risk of increasing their Information Technology (It) Technical Support Services sales, taking market share from this industry.
    Information Technology (It) Technical Support Services Product Sales Report

    Software Related Technical Support Services
    Software Related Technical Support Services Product Sales Report

    Custom Computer Application Design & Development Services
    Custom Computer Application Design & Development Services Product Sales Report

    Resale Of Computer Hardware & Software
    Resale Of Computer Hardware & Software Product Sales Report

    Information Technology (It) Technical Consulting Services
    Information Technology (It) Technical Consulting Services Product Sales Report

    Application Service Provisioning
    Application Service Provisioning Product Sales Report

    Information Technology (It) Related Training Services
    Information Technology (It) Related Training Services Product Sales Report

    Customization & Integration Of Cross-Industry Appl Software
    Customization & Integration Of Cross-Industry Appl Software Product Sales Report

    Business Process Management Services
    Business Process Management Services Product Sales Report

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