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2018 Market Analysis & Industry Outlook: Spectator Sports

Overview: the U.S. Spectator Sports Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Spectator Sports: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Spectator Sports industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Admissions To Live Sports Events

Contract Live Sporting Events

Gambling Machines

Pari-Mutuel Sports Gambling

Pari-Mutuel Sports Gambling, On The Event Premises

Pari-Mutuel Sports Gambling, Away From The Event Premises

Advertising Revenues

Advertising Space And Time In Print, Broadcast, And Other Media

Leased Display Advertising Media Space

Venue Naming Rights

Sponsorship Rights

Endorsement Services

Other Advertising Revenue

Race Animal Training

Sporting Event Broadcast And Other Media Rights

Sporting Event - Broadcast Rights

Sporting Event - Other Media Rights

Licensing Of Rights To Use Intellectual Property - Protected By Trademark

Licensing Of Rights To Use Intellectual Property - Protected By Copyright

Sports And Performing Arts Event Management Services

Parking Services

Meals And Beverages, Prepared And Served Or Dispensed, For Immediate Consumption

Meals And Non-Alcoholicoholic Beverages

Alcoholic Beverages

Rental Or Lease Of Goods And/Or Equipment

Rental Of Non-Residential Space In Buildings Or Other Facilities

Resale Of Merchandise

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Spectator Sports company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Spectator Sports industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Spectator Sports measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers2%
Arts, Design, Entertainment, Sports, and Media Occupations 17%
Entertainers and Performers, Sports and Related Workers 13%
Athletes, Coaches, Umpires, and Related Workers 12%
Athletes and Sports Competitors 6%
Protective Service Occupations 8%
Other Protective Service Workers 7%
Security Guards and Gaming Surveillance Officers 7%
Security Guards 6%
Food Preparation and Serving Related Occupations 7%
Food and Beverage Serving Workers 5%
Personal Care and Service Occupations 26%
Animal Care and Service Workers 7%
Nonfarm Animal Caretakers 6%
Nonfarm Animal Caretakers 6%
Entertainment Attendants and Related Workers 16%
Ushers, Lobby Attendants, and Ticket Takers 7%
Ushers, Lobby Attendants, and Ticket Takers 7%
Sales and Related Occupations 9%
Retail Sales Workers 5%
Office and Administrative Support Occupations 8%
Source: Bureau of Labor Statistics

Spectator Sports Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Rocket Ball trademarks "CLUTCH GAMING" - Clothing - 03/03/2018
  • Houston NFL Holdings trademarks "THE 53" - Entertainment services in the nature of an on-going television program and digital audio-visual media program in the field of sports provided though cable television, network television, satellite, a global computer network, social media, and on demand internet streaming; providing sports and entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and social media - 03/02/2018
  • Tennessee Soccer Club trademarks "TENNESSEE SOCCER CLUB" - Entertainment in the nature of sporting events - 03/02/2018
  • Spartan Race raises $10 million in funding. - 04/19/2016
  • Circuit of Americas raises $90 million in funding. - 03/23/2016
  • International Speedway patents Access Gate And Associated Systems, Apparatus, And Methods - 12/24/2015
  • Zuffa patents Fighting Glove - 05/28/2015
  • Speedway Motorsports patents Vehicle Safety Catch Fence - 10/23/2014
  • Palisades Arcadia Baseball raises $23 million in funding. - 07/15/2014

  • Top Innovators

    CompanyInnovation Score
    Speedway Motorsports22
    Track Scan10
    Major League Baseball Properties

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Basketball overtakes baseball as America’s second-favorite sport with soccer gaining - As it has regularly since 1937, Gallup polled Americans with the question: What is your favorite sport to watch? Football remained king, but basketball surpassed baseball as America’s second-favorite spectator sport. More surprising, though, might be the ... (01/11/2018)
    • Tottenham's historic dual-sport stadium aims to make NFL feel right at home in London - Only time will tell if that 'Holy Grail' has been unearthed in Tottenham but no expense has been spared in the search, especially in making this the perfect spectator experience. "We are also mindful of the way fans consume their sport today, thanks to ... (01/11/2018)
    • Impeccable civil rights credentials: Confirm Kenneth L. Marcus - The views expressed by contributors are their own and not the view of The Hill Confirmation battles that pit one party’s nominee for federal office against senators from the opposition party long have been spectator sport in Washington. But when ... (01/10/2018)
    • Gallup poll: Soccer closes in on big three as most popular U.S. spectator sport - Just how hard no World Cup for the USA in 2018 will be is evident in the results of the new Gallup poll on U.S. spectator sports, the first since 2013. Soccer's popularity has tripled in the last decade and ranks fourth among all sports, picked by 7 ... (01/10/2018)
    • Poll: Soccer nearly cracks America's top three favorite spectator sports - Soccer’s coming, y’all. A Gallup poll released last week looked into the popularity of America’s favorite spectator sports, and while this nation’s brand of football still reigns supreme, the sport the rest of the world calls football has made some ... (01/09/2018)
    • Gallup poll says soccer's popularity on the rise as sport closes in on top three big U.S. spectator sports - CARSON, Calif. – The sport of soccer is on the rise in the United States. According to a recent Gallup poll, soccer’s rising popularity has the sport closing in on the big three of American sports (basketball, baseball, football). Per Gallup, soccer ... (01/09/2018)
    • Soccer Will Soon Be America's Third-Favorite Spectator Sport - I’m sure you’ve heard that old, dismissive insult from hardline cynics: “Soccer is the sport of the future in America … and always will be.” Except that now, finally, fans of the beautiful game have numeric proof of its growing popularity. (01/09/2018)
    • Spectator Sports – January 9 - Indian Creek vs. Greenwood Christian at Whiteland, 6 p.m. Edinburgh at Franklin, 7 p.m. Greenwood at Whiteland, 7:45 p.m. Greenwood Christian at International School of Indiana, 6 p.m. Franklin at Columbus North, 7:30 p.m. Greenwood at Westfield, 7:30 p.m ... (01/09/2018)
    • Bills, Jags, Titans, LA spectators no more as playoffs begin - The NFL playoffs open this weekend with a few teams — and cities — that have been merely spectators in January for years ... the longest for any team in the four major North American sports leagues. "It definitely was a goal of ours, but it doesn ... (01/05/2018)
    • Gallup poll: Football loses some fans, still Americans' favorite sport - The sport of football has taken a public relations beating in recent years, but it's still by far the most popular spectator sport in the U.S., according to a recent Gallup Poll. Conducted in early December, the poll found out 37 percent of respondents ... (01/04/2018)

    Government Contracts

    In 2016, the federal government spent a total of $2,260,710 on Spectator Sports. It has awarded 162 contracts to 41 companies, with an average value of $55,139 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Spectator Sports to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Admissions To Live Sporting Events
    Competing IndustrySales Relative to Spectator SportsOpportunity/Threat
    Sports Teams & Clubs Competing industry
    Racetracks Competing industry

    Sales from other industries of Admissions To Live Sporting Events are less than those from Spectator Sports. This may mean that other channels are a competitive risk of increasing their Admissions To Live Sporting Events sales, taking market share from this industry.
    Admissions To Live Sporting Events Product Sales Report

    Advertising Services
    Competing IndustrySales Relative to Spectator SportsOpportunity/Threat
    Sports Teams & Clubs Competing industry
    Professional Organizations Competing industry
    Business Associations Competing industry
    Racetracks Competing industry

    Sales from other industries of Advertising Services are less than those from Spectator Sports. This may mean that other channels are a competitive risk of increasing their Advertising Services sales, taking market share from this industry.
    Advertising Services Product Sales Report

    Sponsorship Rights
    Sponsorship Rights Product Sales Report

    Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption
    Meals & Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

    Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption
    Meals & Non-Alcoholic Bev, Prepared/Served/Dispensed, For Immediate Consumption Product Sales Report

    Parking Services
    Parking Services Product Sales Report

    Alcoholic Beverages Prepared/Served/Dispensed, For Immediate Consump
    Alcoholic Beverages Prepared/Served/Dispensed, For Immediate Consump Product Sales Report

    Licensing Of Rights To Use Property Protected By Copyright
    Licensing Of Rights To Use Property Protected By Copyright Product Sales Report

    Event Management Services
    Event Management Services Product Sales Report

    Rental Or Lease Of Goods And/Or Equipment
    Rental Or Lease Of Goods And/Or Equipment Product Sales Report