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2018 Market Analysis & Industry Outlook: Sporting Goods Stores


Overview: the U.S. Sporting Goods Stores Industry

Whether shopping at a chain store or independent sporting goods store, customers can expect variety and lower costs, leaving all retailers seeking creative ways to meet diverse demand.

While national and regional chain stores account for the greater portion of the industry, competition among those chains is highly fragmented. Larger chains can stock a wider variety of goods, but by appealing to a larger base of customers, they are more limited in the depth of inventory to each customer segment. Whereas, the small and specialty stores must focus on a narrow customer segment but have the advantage of deeper inventory coupled with highly experienced and knowledgeable staff.

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?


Market Size & Industry Statistics

The total U.S. industry market size for Sporting Goods Stores: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)


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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Sporting Goods Stores industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Groceries & Other Food Items For Human Consumption Off The Premises

Men's Wear, Including Accessories

Men's Sports Apparel, Including Tennis, Golf, Jogging, Swimming, & Other Exercise Apparel

Men's Sweat Tops, Pants, & Warm-Ups

Other Men's Wear

Women's, Juniors', & Misses' Wear, Including Accessories

Women's Sports Apparel, Including Tennis, Golf, Jogging, Swimming, & Other Exercise Apparel

Women's Sweat Tops, Pants, & Warm-Ups

Other Women's, Juniors', & Misses' Wear

Children's Wear, Including Boys', Girls', & Infants' & Toddlers' Clothing & Accessories

Costumes & Unisex Clothing

Footwear, Including Accessories

Men's & Women's Outdoor Hiking/Sports Boots

Men's Athletic Footwear, Including Tennis Shoes/Sneakers

Women's Athletic Footwear, Including Tennis Shoes/Sneakers

Children's Athletic Footwear, Including Boys', Girls', Infants', & Toddlers' Tennis Shoes/Sneakers

All Other Footwear, Including Accessories

Kitchenware & Home Furnishings

Jewelry, Including Watches, Watch Attachments, Novelty Jewelry, Estate/Antique Jewelry.

Toys, Hobby Goods, & Games

Optical Goods, Including Eyeglasses, Contact Lenses, Sunglasses.

Sporting Goods & Recreational Equipment

Team Sports Equipment

Tennis Equipment

Golf Equipment

Snow-Skiing & Snowboarding Equipment

Exercise/Fitness Equipment

Firearms, Hunting Equipment, & Supplies

Fishing Tackle, Including Bait

Camping & Backpacking Equipment & Supplies

Bicycles, Parts & Accessories

Scuba & Skin Diving Equipment

Water Skiing, Surfing & Sail Boarding Equipment

Billiards Equipment & Supplies

Hockey Equipment

All Other Sporting Goods, Including Archery Equip, Badminton Sets.

Boats & Other Sport Vehicles, Parts & Accessories

New Boats, Canoes, Kayaks, Motors, Parts & Accessories

Lawn, Garden, & Farm Equipment & Supplies

All Other Merchandise, Excluding Lottery Ticket Sales/Commissions

All Nonmerchandise Receipts

Labor Charges For Work Performed By This Establishment

All Other Nonmerchandise Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Sporting Goods Stores Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Sporting Goods Stores companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Sporting Goods Stores company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Sporting Goods Stores industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Sporting Goods Stores measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 3%

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Chief Executives0%
General and Operations Managers2%
Sales and Related Occupations 75%
Supervisors of Sales Workers 8%
First-Line Supervisors of Sales Workers 8%
First-Line Supervisors of Retail Sales Workers 8%
Retail Sales Workers 67%
Cashiers 7%
Cashiers 7%
Retail Salespersons 59%
Retail Salespersons 59%
Office and Administrative Support Occupations 11%
Source: Bureau of Labor Statistics


Sporting Goods Stores Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate









Innovation News

  • Big 5 trademarks "H" - in-line skates - 02/10/2018
  • Coulter Ventures trademarks "ECHO PULLING BLOCK SET" - Exercise equipment - 02/09/2018
  • Spiraledge trademarks "SWIM.COM" - Computer application software for mobile devices - 02/09/2018
  • Recreational Equipment patents Collapsible Rocking Chair - 01/04/2018
  • Palmetto State Armory patents Caliber Modification Using Modular Fire Control Group - 01/04/2018
  • Patriot Ordnance Factory patents Reduced Weight Firearm - 10/26/2017
  • Pro's Closet raises $3 million in funding. - 09/21/2017
  • Advanced Sports raises $7 million in funding. - 08/29/2016
  • Peloton Interactive raises $10 million in funding. - 12/09/2015




  • Top Innovators

    CompanyInnovation Score
    Gander Mountain331
    Lifetime Products267
    Coulter Ventures93
    Zepp Labs17
    Fitness Quest

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Alabama fans roll into sporting goods stores for official National Championship gear following the game - HUNTSVILLE, Ala. -- As the winning Crimson Tide team celebrated on the field in Atlanta, their fans quickly lined up outside of sporting goods stores throughout the state, anxiously waiting to get their hands on championship gear. Fans like Scottie Davis ... (01/09/2018)
    • Sporting goods store preparing for a Georgia win - While most Georgia fans have their Bulldog shirts, hats and gear ready for the big game, local sporting goods stores are already preparing for a Championship win. Academy Sports and Outdoors in Brunswick has boxes full of championship merchandise waiting ... (01/08/2018)
    • Around 30 guns stolen from the Cabela’s sporting goods store in Fort Mill Township - Police in York County are investigating the theft of dozens of guns early Monday from a Fort Mill Township sporting goods store near the North Carolina state line. It is unclear exactly how many handguns were stolen from a display case inside the Cabela ... (01/08/2018)
    • Dick's Sporting Goods submits plans for Parkdale Mall location - The city of Beaumont is reviewing plans for a Dick's Sporting Goods store at Parkdale, a city employee said Friday. The company has not received a permit yet. A spokeswoman for CBL and Associates, the mall's owner, declined to comment Friday. The company's ... (01/08/2018)
    • Big 5 Sporting Goods Corporation Announces Fiscal 2017 Fourth Quarter and Full Year Sales Results and Update of Earnings Guidance - Big 5 is a leading sporting goods retailer in the western United States, operating 435 stores under the "Big 5 Sporting Goods" name as of the fiscal quarter ended December 31, 2017. Big 5 provides a full-line product offering in a traditional sporting ... (01/08/2018)
    • Dick’s, Academy Sports plan to re-open stores after championship game if Georgia wins - Officials from Dick’s Sporting Goods and Academy Sports + Outdoors said plans are in place to re-open their stores across Georgia immediately after the game ends to sell gear to fans — if Georgia wins the championship that is. Among the gear that will ... (01/05/2018)
    • Big Parker sporting goods store to reopen in the spring - The new owner of a big sporting goods store in Parker said it will reopen the store later this spring. Illinois-based Camping World Holdings, Inc. (NYSE: CWH) acquired the former bankrupt Gander Mountain retail chain in May and is rebranding the chain as ... (01/05/2018)
    • Dick's Sporting Goods could be a 'survivor' like Best Buy: Wells Fargo - Dick's Sporting Goods CEO Edward Stack went as far as saying his sector was in "panic mode" toward the end of 2017. "We are intentionally joining the [retail] battle, and we will aggressively be promoting our business to drive market share to our stores ... (01/04/2018)
    • Cops: 5 arrested after breaking into Fayette store twice to steal guns - One week after they entered the back of a Fayette County sporting goods store through a drywall hole and stole several guns, the same suspects returned early Thursday, according to police. But this time, they didn’t get very far. “This time ... (12/29/2017)


    Government Contracts

    In 2016, the federal government spent a total of $3,623,897 on Sporting Goods Stores. It has awarded 357 contracts to 83 companies, with an average value of $43,661 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount



    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Sporting Goods Stores to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Sporting Goods
    Competing IndustrySales Relative to Sporting Goods StoresOpportunity/Threat
    Motorcycle, Boat & Other Automobile Dealers Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Discount Department Stores Competing industry
    Online (Internet) Shopping Competing industry
    Mail-Order Houses Competing industry

    Sales from other industries of Sporting Goods are less than those from Sporting Goods Stores. This may mean that other channels are a competitive risk of increasing their Sporting Goods sales, taking market share from this industry.
    Sporting Goods Product Sales Report



    Footwear, Including Accessories
    Competing IndustrySales Relative to Sporting Goods StoresOpportunity/Threat
    Family Clothing Stores
    Discount Department Stores Competing industry
    Online (Internet) Shopping Competing industry
    Warehouse Clubs, Supercenters & Big Box Retail Competing industry
    Women's Clothing Stores Competing industry

    Sales from other industries of Footwear, Including Accessories are less than those from Sporting Goods Stores. This may mean that other channels are a competitive risk of increasing their Footwear, Including Accessories sales, taking market share from this industry.
    Footwear, Including Accessories Product Sales Report



    Men's Wear, Including Accessories
    Men's Wear, Including Accessories Product Sales Report

    Bicycles, Parts & Accessories
    Bicycles, Parts & Accessories Product Sales Report

    Men's Sports Apparel, Including Tennis, Golf, Jogging, Swimming
    Men's Sports Apparel, Including Tennis, Golf, Jogging, Swimming Product Sales Report

    Women's, Juniors', And Misses' Wear, Including Accessories
    Women's, Juniors', And Misses' Wear, Including Accessories Product Sales Report

    Men's Athletic Footwear, Including Sneakers & Outdoor/Hiking Boots
    Men's Athletic Footwear, Including Sneakers & Outdoor/Hiking Boots Product Sales Report

    Women's Sports Apparel, Including Tennis, Golf, Jogging, Swimming
    Women's Sports Apparel, Including Tennis, Golf, Jogging, Swimming Product Sales Report

    Women's Athletic Footwear, Including Sneakers & Outdoor/Hiking Boots
    Women's Athletic Footwear, Including Sneakers & Outdoor/Hiking Boots Product Sales Report

    Men's Sweat Tops, Pants, & Warm-Ups
    Men's Sweat Tops, Pants, & Warm-Ups Product Sales Report



    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Sporting goods stores, Saddlery stores, Tack shops, Sports gear stores (e.g., outdoors, scuba, skiing), Diving equipment stores, Athletic equipment and supply stores (including uniforms), Footwear (e.g., bowling, golf, spiked), specialty sports, stores, Exercise equipment stores, Pro shops (e.g., skiing, tennis), Outdoor sporting equipment stores, Shoe stores, specialty sports footwear (e.g., Uniform stores, athletic, Bicycle (except motorized) shops, Fishing supply stores (e.g., bait), Tackle shops (i.e., fishing), Gun shops, Golf pro shops, Bowling equipment and supply stores, etc.



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