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2018 Market Analysis & Industry Outlook: Television Broadcasting


Overview: the U.S. Television Broadcasting Industry

This report provides answers to key questions about the industry:
What is the total market size (industry revenue)?

This report shows the total market size for the Television Broadcasting industry, comprised of total revenues of both public and private companies over the last five years (2013-2018), current year estimates, and outlook to 2022.

What is the industry outlook?

The industry Outlook and Forecasts show how the Television Broadcasting industry is heading over the next five years (2019-2022). Market forecasts account for historical growth, cyclical changes, and general economic outlook.

Market Analysis: Is the market growing or declining, and how quickly?

The Market Analysis section shows the five-year growth trends for Television Broadcasting, year-by-year from 2013-2018.

Are long-term forecasts positive or negative?

Forecasts for 2019-2022 for the industry show the future growth and market opportunity for Television Broadcasting companies.

"Some competitors are part of larger organizations with substantially greater financial, technical, and other resources than we have..."
What is the average company size in the industry?

The average number of employees and average revenue for a typical Television Broadcasting company is charted over time for the last five years to the present.

How many companies are in the industry?

Track how many companies compete in the Television Broadcasting industry, and how the number of companies has changed over the past five years.


Market Size & Industry Statistics

The total U.S. industry market size for Television Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

Television Broadcasting market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2013        2014        2015        2016        2017        2018*
Market Size
(Total Sales/Revenue)


Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis



Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.



Television Broadcasting market forecast 2018-2024


Forecast / Industry Outlook 2018* 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Television Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Television Or Cable

Air Time - Television Or Cable - Network Compensation

Air Time - Television Or Cable - National And Regional Advertising (Net)

Air Time - Television Or Cable - Local Advertising (Net)

Air Time - Television Or Cable - Programs

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Sale Of Online Advertising Space

All Other Receipts



U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Television Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Television Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Repairs
Rent paid on business property
Charitable Contributions
Depletion
Domestic production activities deduction
Advertising
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Depreciation
Amortization
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
 
Source: AnythingResearch Analysis of U.S. federal statistics




Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Television Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Television Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Television Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.


Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.


Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.



Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 10%

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Top Executives 5%
Chief Executives%
General and Operations Managers3%
Arts, Design, Entertainment, Sports, and Media Occupations 57%
Entertainers and Performers, Sports and Related Workers 15%
Actors, Producers, and Directors 15%
Producers and Directors 15%
Media and Communication Workers 17%
News Analysts, Reporters and Correspondents 9%
Reporters and Correspondents 7%
Media and Communication Equipment Workers 22%
Broadcast and Sound Engineering Technicians and Radio Operators 13%
Broadcast Technicians 9%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 11%
Sales Representatives, Services 10%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 11%
Source: Bureau of Labor Statistics


Television Broadcasting Competitor Landscape & Key Companies [PREMIUM]

The most influential companies in the Television Broadcasting industry and adjacent industries either have large market share or are developing new business models and methods that could disrupt the status quo. We look at leading and emerging companies in the Television Broadcasting industry and adjacent sectors:

Market Leaders:
Direct Competitors

Companies with the largest market share, focused in this industry
Market leaders:
Diversified Competitors

Largest companies that have diversified operations in this and other industries
Innovators:
Direct Competitors

Innovative, Emerging, and Disruptive Companies that may influence the future direction of the industry.
Innovators:
Diversified Competitors

Innovators and Disruptors in adjacent industries that may also affect the Television Broadcasting industry.
Source:
IncFact


Government Contracts

In 2018, the federal government spent a total of $11,735,648 on Television Broadcasting. It has awarded 967 contracts to 143 companies, with an average value of $82,067 per company.   

Most Recent Contracts Date Total Award Amount
RASSOLY, AHMAD SAMIR
14314 Madrigal Dr
Woodbridge, VA
Jun 26, 2018$1,500
SHIKIB, AHMAD
3410 Dodge Park Road
Hyattsville, MD
Jun 26, 2018$1,500
ABDUL GHAFAR KAAKAR
6038 Richmond Hwy, Apt 715
Alexandria, VA
Jun 26, 2018$8,400
ZADA, SHOAIB
6038 Richmond Hwy Apt 205
Alexandria, VA
Jun 22, 2018$1,360
ALI, SARDAR
8511 Towne Manor Ct
Alexandria, VA
Jun 21, 2018$1,938
MARQUEE BROADCASTING, INC.
4400 Brookeville Rd
Brookeville, MD
Jun 13, 2018$25,000




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