AnythingResearch - Industry Analysis and Market Research Reports
Better Data, Better Decisions

2018 Market Analysis & Industry Outlook: Television Broadcasting

Overview: the U.S. Television Broadcasting Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Television Broadcasting: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

Order at top of page
Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Television Broadcasting industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Air Time - Radio

Air Time - Television Or Cable

Air Time - Television Or Cable - Network Compensation

Air Time - Television Or Cable - National And Regional Advertising (Net)

Air Time - Television Or Cable - Local Advertising (Net)

Air Time - Television Or Cable - Programs

Public And Non-Commercial Programming Services - Television Or Cable (Include Contributions, Gifts, And Grants.)

Licensing Of Rights To Broadcast Television Programs (Television Program Rights.)

Licensing Of Rights To Distribute Specialty Programming Content

Production Services - Television Or Cable

Sale Of Online Advertising Space

All Other Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Television Broadcasting Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Television Broadcasting companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

Order at top of page
Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Television Broadcasting company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Television Broadcasting industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Television Broadcasting measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 10%

Order at top of page
Top Executives 5%
Chief Executives%
General and Operations Managers3%
Arts, Design, Entertainment, Sports, and Media Occupations 57%
Entertainers and Performers, Sports and Related Workers 15%
Actors, Producers, and Directors 15%
Producers and Directors 15%
Media and Communication Workers 17%
News Analysts, Reporters and Correspondents 9%
Reporters and Correspondents 7%
Media and Communication Equipment Workers 22%
Broadcast and Sound Engineering Technicians and Radio Operators 13%
Broadcast Technicians 9%
Television, Video, and Motion Picture Camera Operators and Editors 6%
Sales and Related Occupations 11%
Sales Representatives, Services 10%
Advertising Sales Agents 10%
Advertising Sales Agents 10%
Office and Administrative Support Occupations 11%
Source: Bureau of Labor Statistics

Television Broadcasting Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Top Innovators

CompanyInnovation Score

Additional companies, details and innovation scoring in the full report.

Latest Industry News

  • NFL playoffs, Golden Globes carry NBC to No. 1: Week 15 broadcast Top 25 and network rankings - Neither NBC’s NFL wild-card game nor its Golden Globes broadcast rated as highly as their 2017 counterparts. Both, however, were more than enough to carry the network to a ratings win in the first week of 2018. The NFL game between the Rams and Falcons ... (01/10/2018)
  • Murdoch's Fox looking to buy 10 Sinclair TV stations: sources - (Reuters) - Rupert Murdoch-controlled Twenty-First Century Fox Inc is in talks to buy about 10 television stations from Sinclair Broadcast Group Inc, two sources familiar with the situation told Reuters on Wednesday. Sinclair is selling the channels to win ... (01/10/2018)
  • Sinclair, Imagine team on ATSC 3.0 TV advertising platform - LAS VEGAS—With the ATSC 3.0 next-gen TV standards officially set, Sinclair Broadcast Group and Imagine Communications are co-developing an ATSC 3.0 advertising management software platform. Sinclair and Imagine will work together on business process ... (01/10/2018)
  • TVB Survey Following Last Week’s Bomb Cyclone Confirms Local Broadcast TV News Remains Viewers’ Top News Source for Storm Coverage - NEW YORK--(BUSINESS WIRE)--TVB, the not-for-profit trade association of America’s local broadcast television industry, today released a proprietary “Bomb Cyclone Media Usage in Boston” survey conducted by Research Now, a global expert in online ... (01/10/2018)
  • Mobile TeleSystems PJSC: MTS Switches TV Broadcasting into Ultra HD Format - MOSCOW, RUSSIA / ACCESSWIRE / January 10, 2018 / Mobile TeleSystems PJSC ("MTS") (FRA: MKY; NYSE: MBT) has just become the first Russian telecom operator to fully implement Ultra HD (4K) broadcasting on all of its TV platforms. In early 2017, we introduced ... (01/10/2018)
  • Covering All His Bases: From Pirate TV to the MLB Network - In high school, Snedeker knew he wanted to pursue a career in television or film centered on sports. His focus on a broadcasting major helped him determine what aspect of the field he wanted to focus on. His experience with Pirate TV, the College's student ... (01/10/2018)
  • The 2018 College Football National Championship Got TV’s Biggest Promo Push - ... during live linear television broadcast or same day, via DVR or on-demand. Local - A promo that was aired during a local ad break slot. VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load) (01/10/2018)
  • Rupert Murdoch's 21st Century Fox nears deal with Sinclair Broadcast for 10 US television stations - Rupert Murdoch’s 21st Century Fox (FOXA) is finalizing the purchase of about 10 U.S. television stations from Sinclair Broadcast Group (SBGI), three people familiar with the sale told the Financial Times. Continue Reading Below This deal would increase ... (01/10/2018)
  • NBC’s ‘Good Girls’ Tests Whether Edgy Women Can Survive On Broadcast TV – TCA - Good Girls is described as a “Thelma & Louise meets Breaking Bad.” Christina Hndricks, Retta and Mae Whitman play financially struggling suburban moms who decide to rob the local supermarket using toy guns. But the loot, and the repercussions, are much ... (01/09/2018)
  • Poker Sports League to be Broadcast Across India in TV Deal with DSport - The Poker Sports League (PSL) has partnered with the Discovery Channel’s parent company to broadcast the first ever poker event on Indian TV. Now into its second season, the PSL is looking to capitalize on a strong online following. During Season One ... (01/08/2018)

Government Contracts

In 2016, the federal government spent a total of $7,788,007 on Television Broadcasting. It has awarded 723 contracts to 168 companies, with an average value of $46,357 per company.   

Top government vendors:

CompanyFederal ContractsTotal Award Amount

Segments classified within this market research report

This industry market research report includes companies whose primary business is any of the following:
Broadcasting stations, television, Television broadcasting stations, Broadcasting networks, Network television broadcasting, Television broadcasting networks, etc.

Related Reports

Can't find what you're looking for? We have over a thousand market research reports. Ask us and an analyst will help you find what you need.

Industries Related to Television Broadcasting

Television Broadcasting