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Tour Operators Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
Market Size (industry trends) . .
Market Forecast (5-year projection)   .
Products/Services Breakdown   .
Revenue per State . .
Financial Metrics . .
Salary & Compensation Benchmarks . .
Key Companies   .
Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Tour Operators

Overview of the U.S. Tour Operators Industry

This section provides answers to key questions about the industry:
  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Tour Operators: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast[PREMIUM]

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Tour Operators industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Arranging, Assembling, And Marketing Pre-Packaged Tours

Arranging, Assembling, And Marketing Pre-Packaged Tours - International Travel

Arranging, Assembling, And Marketing Pre-Packaged Tours - Domestic Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages

Assembling, Organizing, And Reserving Customized Group Tour Packages - International Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages - Domestic Travel

Commissions And Fees For Reservation And Travel Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map of Tour Operators by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Tour Operators company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Tour Operators industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Tour Operators measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Business and Financial Operations Occupations 5%
Sales and Related Occupations 43%
Sales Representatives, Services 36%
Travel Agents 31%
Travel Agents 31%
Office and Administrative Support Occupations 34%
Information and Record Clerks 22%
Customer Service Representatives 10%
Customer Service Representatives 10%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Reservation and Transportation Ticket Agents and Travel Clerks 10%
Source: Bureau of Labor Statistics

Tour Operators Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Antenna Audio trademarks "ANTENNA DIRECT" - Audio recording, receiving and playing apparatus; downloadable sound recordings; downloadable electronic publications; cultural guides in electronic format; telecommunications apparatus; computer software for the creation, recording and reproduction of tours and guides for historical, artistic and tourist attractions, museums, art galleries and other places of tourist interest and for sightseeing; downloadable software applications featuring art, design, architecture, artists, galleries, museums, and cultural attractions, for use, exhibition, and consumption via mobile devices and other media platforms; apparatus for recording, transmission or reproduction of audio; handheld audio recording, receiving and playing apparatus; wireless communication apparatus; data storage media; data transmission and reception apparatus; headphones; audio tour handsets; battery chargers; chargers and racks for charging audio and video apparatus and for the transfer and communication of data; application software for mobile devices and other media platforms relating to travel and cultural services; downloadable mobile application software for mobile devices featuring tours, maps, information for tourists and historical and educational information; parts and fittings for the aforesaid goods - 10/10/2017
  • Groupize raises $2 million in funding. - 05/09/2017
  • River Riders trademarks "RIVER RIDERS" - Arranging and conducting canoe expeditions - 04/26/2017

  • Top Innovators

    CompanyInnovation Score
    Lakeland Tours
    Bolder Adventures

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • Tour Operators and hotels hail the upcoming promotion plan of Sri Lanka Tourism - The Sri Lanka Association of Inbound Tour Operators (SLAITO) and The Hotel Association of Sri Lanka (THASL) says that they appreciated the efforts by Sri Lanka Tourism Promotions Bureau (SLTPB) and Sri Lanka Tourism Development Authority (SLTDA) to ... (01/10/2018)
    • New tour operator launched to cater to UK ‘adult’ market - A new independent tour operator has launched targeting the ‘adult-centric’ market. Uniquely Adult is specialising in holidays to Antigua, Jamaica and Cancun with all-inclusive accommodation at hotels and resorts especially geared up for this niche, but ... (01/09/2018)
    • Tour operators ready for record bookings on "Sunshine Saturday" this year - International tour operators and travel agents are preparing for the "Sunshine Saturday" - the busiest day of the year for booking holidays, ANA reports. Tour operator Thomas Cook has already announced that searches were up 24 percent year on year since ... (01/08/2018)
    • Tour operator adds BWI to Cozumel service - Vacation Express is adding seasonal charter service from Baltimore/Washington International Thurgood Marshall Airport to Cozumel, Mexico. The flights, operated by Swift Air LLC on a Boeing 737 aircraft, are four-night rotations departing on various days of ... (01/05/2018)
    • Utilise local tour guides or face penalties, foreign tour operators in Laos warned - The authorities also warned foreign tour operators to partner with local counterparts in arranging package tour programmes in Laos; if not they will face measures. The warning came after a report emerged that some foreign tour operators brought in tour ... (01/05/2018)
    • Laos urges foreign tour operators to hire local tour guides - VIENTIANE, Jan. 5 (Xinhua) -- Lao authorities have urged foreign tour operators to hire local tour guides otherwise they will be fined. The authorities also warned that foreign tour operators must partner with local counterparts in arranging package tour ... (01/05/2018)
    • 10 New Immersive Tour Itineraries for 2018 - Travelers are demanding more immersive experiences, and tour operators have responded with unique packages that couple localized itineraries with high-end accommodations. As we enter 2018, they’re upping their value, moving into new destinations and ... (01/03/2018)
    • ‘Virtual tour operators’ to get off the ground - “Alumni and college students from all fields of study can apply for the tourism initiative as virtual tour operators form next Saturday (Jan. 6), by filling out a form at,” Mehr quoted CHHTO Director Ali Asghar Mounesan as saying on ... (01/03/2018)
    • Tour operators want more jeeps to Dudhsagar falls - Ponda: The initial slump in tourists arriving at Dudhsagar falls has finally picked up over the last few days. The Dudhsagar Tour Operators Association has demanded that the wildlife board relax the higher limit of jeeps visiting the falls during the peak ... (12/29/2017)

    Government Contracts

    In 2016, the federal government spent a total of $2,073,128 on Tour Operators. It has awarded 14 contracts to 7 companies, with an average value of $296,161 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Tour Operators to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Reservation & Travel Services
    Competing IndustrySales Relative to Tour OperatorsOpportunity/Threat
    Travel Agencies
    Computerized Reservation Systems & Travel Assistance Services
    Amusement & Theme Parks Competing industry

    Sales from other industries of Reservation & Travel Services are less than those from Tour Operators. This may mean that other channels are a competitive risk of increasing their Reservation & Travel Services sales, taking market share from this industry.
    Reservation & Travel Services Product Sales Report

    Reservation And Travel Services - Packaged Tours
    Competing IndustrySales Relative to Tour OperatorsOpportunity/Threat
    Travel Agencies
    Computerized Reservation Systems & Travel Assistance Services
    Amusement & Theme Parks Competing industry

    Sales from other industries of Reservation And Travel Services - Packaged Tours are less than those from Tour Operators. This may mean that other channels are a competitive risk of increasing their Reservation And Travel Services - Packaged Tours sales, taking market share from this industry.
    Reservation And Travel Services - Packaged Tours Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Wholesale tour operators, Travel tour operators, Tour operators (i.e., arranging and assembling tours), etc.

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