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Travel Agencies Industry Analysis

Identify industry changes, evaluate the market size, market outlook, trends, key players, and growth opportunities.

Contents Standard Report Premium Report
Industry Overview & Outlook . .
- Market Size
(industry trends)
. .
- Market Forecast   .
- Products/Services Breakdown   .
- Revenue per State . .
$ Financial Metrics . .
$ Salary & Compensation Benchmarks . .
@ Key Companies   .
- Industry News & Innovators   .
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2018 Market Analysis & Industry Outlook: Travel Agencies

Overview: the U.S. Travel Agencies Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Travel Agencies: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Travel Agencies industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Trip Planning Services

Arranging, Assembling, And Marketing Pre-Packaged Tours

Arranging, Assembling, And Marketing Pre-Packaged Tours - International Travel

Arranging, Assembling, And Marketing Pre-Packaged Tours - Domestic Travel

Assembling, Organizing, And Reserving Customized Group Tour Packages

Travel Insurance Services

Other Travel Related Services

Commissions And Fees For Reservation And Travel Services

Airline Seats - International Travel

Airline Seats - Domestic Travel

Rail Seats

Vehicle Rental

Cruises - More Than One Day

Lodging - Domestic

Lodging - International

Packaged Tours - Domestic

Packaged Tours - International

Computerized Reservation System Services

Other Reservation Services

All Other Receipts

All Other Operating Receipts

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Travel Agencies Industry Price Trends

Rise and fall in market prices are affectedd by supply, demand, and the cost of goods/services sold. Higher demand or COGS will put upward price pressure on prices. Higher competition among Travel Agencies companies will put a downward pressure on prices. The chart shows how prices are changing within the industry, month-to-month over the last three years.

example price index trendline

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Travel Agencies company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Travel Agencies industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Travel Agencies measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 6%

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Chief Executives0%
General and Operations Managers3%
Sales and Related Occupations 66%
Sales Representatives, Services 61%
Travel Agents 59%
Travel Agents 59%
Office and Administrative Support Occupations 18%
Information and Record Clerks 8%
Source: Bureau of Labor Statistics

Travel Agencies Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Transcor trademarks "ETRANSCOR" - Online secure ticket ordering services - 10/30/2012
  • Joy Holiday trademarks "" - Arranging travel tours; Tour operating and organising - 08/04/2009

  • Top Innovators

    CompanyInnovation Score
    Academic Studies Abroad

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • The Travel Agent Academy Launches in Canada - TravelPulse Canada is excited to announce the launch of our latest tool to help the travel trade – The Travel Agent Academy (TAA). The program provides our affiliate partners one-click access to their own custom training program and maximizes ROI by ... (01/10/2018)
    • We must accept more risks if we want space travel to take off - But as government agencies like NASA and firms including SpaceX start to talk about putting humans on the moon and beyond, it is time to rethink how we approach risking lives in space. NASA will only approve a spacecraft for human use if there is less than ... (01/10/2018)
    • Aviation Minister urges Ghanaians to patronize Unique Travel Policy - Talking about the flexibility of the policy, she stated that “the product we are launching today can simply be purchased at every travel agency, at the same time that the traveler purchases his or her ticket”. She said being online and cloud based ... (01/10/2018)
    • Winter Weather Wonders: Grounded Travelers Got Liftoff Thanks to These Travel Agents - NEW YORK, Jan. 10, 2018 /PRNewswire/ -- The "bomb cyclone" stranded travelers at airports across the United States last week, but travel advisors with Travel Leaders Luxury Brands, Protravel International and Tzell Travel Group were in luck because their ... (01/10/2018)
    • Chinese Man Arrested for Hacking and Demanding Ransom from Travel Agencies - It took Chinese police only four days to arrest a hacker they believe breached the servers of two Hong Kong travel agencies, stole their data, and then asked for a ransom in Bitcoin. The hacks took place in the first days of January and hit Big Line ... (01/10/2018)
    • Agency wants to inspire more people with autism to travel - Nicole and Chris Thibault dreamed of having a family of avid travelers. And when they had their first son, Tristan, they started making that dream come true: A cruise when he was 6 months old, his first trip to Disney at 1 1/2. But a year later, something ... (01/10/2018)
    • How Startup AutoGravity Is Doing For Auto Lending What Expedia Did For Travel - “More and more car shopping is going the way of travel with consumers being their own travel agents, so it was inevitable that someone would step into the auto financing space in the same way.” David Kiley covers the global auto industry for ... (01/09/2018)
    • SecurityMetrics Partners with Travelport to Offer PCI DSS Certification Wizard Tool to Agencies - David Meyers, Senior Director Business Development at SecurityMetrics stated: "We are excited to help Travelport travel agents secure payments internationally with SecurityMetrics' consulting and security tools. We've helped millions of merchants keep card ... (01/09/2018)
    • The Billion-Dollar Travel Agent - “This is a very important room,” Paul English tells me. He points through open double doors to a windowless space, half the size of a basketball court, with stone and brick walls. It’s cluttered with office detritus: haphazard stacks of boxes, dozens ... (01/09/2018)
    • Travel Agents Sail into Wave Season - It’s that high season for selling cruises known as Wave Season — and many travel professionals are kicking off 2018 with new approaches to their customers, their marketing and their business processes. When TMR asked what they are doing differently ... (01/09/2018)

    Government Contracts

    In 2016, the federal government spent a total of $21,532,680 on Travel Agencies. It has awarded 914 contracts to 22 companies, with an average value of $978,758 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Growth Opportunities / Competitive Threats

    Companies in other industries may also sell similar products. Since there is an overlap in the customer base, there may be an opportunity for companies in Travel Agencies to sell additional products/services offered by these adjacent industries. Alternatively, these industries may identify further products in this industry to target. Products most at risk are those with the highest profit margins and lowest barriers to entry.

    The following industries are competing channels for sales of similar products/services.

    Reservation & Travel Services
    Competing IndustrySales Relative to Travel AgenciesOpportunity/Threat
    Computerized Reservation Systems & Travel Assistance Services Competing industry

    Sales from other industries of Reservation & Travel Services are less than those from Travel Agencies. This may mean that other channels are a competitive risk of increasing their Reservation & Travel Services sales, taking market share from this industry.
    Reservation & Travel Services Product Sales Report

    Reservation And Travel Services - Packaged Tours
    Competing IndustrySales Relative to Travel AgenciesOpportunity/Threat
    Computerized Reservation Systems & Travel Assistance Services Competing industry
    Tour Operators Competing industry

    Sales from other industries of Reservation And Travel Services - Packaged Tours are less than those from Travel Agencies. This may mean that other channels are a competitive risk of increasing their Reservation And Travel Services - Packaged Tours sales, taking market share from this industry.
    Reservation And Travel Services - Packaged Tours Product Sales Report

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Travel agencies, etc.

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