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2018 Market Analysis & Industry Outlook: Video, DVD & Game Rental

Overview: the U.S. Video, DVD & Game Rental Industry

This section provides answers to key questions about the industry:

  1. What is the total market size (industry revenue)?
  2. What is the industry outlook?
  3. Market Analysis: Is the market growing or declining, and how quickly?
  4. Are long-term forecasts positive or negative?
  5. What is the average company size in the industry?
  6. How many companies are in the industry?

Market Size & Industry Statistics

The total U.S. industry market size for Video, DVD & Game Rental: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders. In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size.

Investors, banks, and business executives use growth rates and industry trends to understand the market outlook and opportunity.

market size 2018
Charts and graphs can be copied to Microsoft Word and Powerpoint presentations.

Statistics 2012        2013        2014        2015        2016        2017
Market Size
(Total Sales/Revenue)

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Total Firms
Total Employees
Average Revenue Per Firm
Average Employees Per Firm
Statistics Source: U.S. Census, AnythingResearch Market Analysis

Market Forecast

Market forecasts show the long term industry outlook and future growth trends. The following five-year demand forecast projects both short-term and long-term trends.

market forecast

Forecast / Industry Outlook 2017 2018 2019 2020 2021 2022
Market Forecast ($ millions)
Projected Industry Growth Rate (%)
Source: AnythingResearch Economic Analysis

Product & Services Breakdown

Research products and services in the Video, DVD & Game Rental industry generating sales. Note that products are broken into categories with different levels of classification.

Product DescriptionNumber of Companies Sales ($ millions) Percent of Total Sales

Industry Total

Rental Of Prerecorded Cassettes, Tapes, Discs, Or Video Games

Non-Subscription Rental Of Prerecorded Cassettes, Tapes, Discs, Or Video Games

Subscription Rental Of Prerecorded Cassettes, Tapes, Discs, Or Video Games

Other Services

U.S. Geographic Distribution: Revenue Statistics by State

Market Size by State ($ millions) indicates how the industry's competition is distributed throughout the country. State-level information can identify areas with higher and lower industry market share than average.

U.S. map by state

Income Statement (Average Financial Metrics)

Financial metrics provide a snapshot view of a benchmark "average" company. Key business metrics show revenue and operating costs. The data collected covers both public and private companies.

Industry AveragePercent of Sales
(Industry Benchmark)
Total Revenue

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Operating Revenue
Cost of Goods Sold
Gross Profit

Operating Expenses
Pension, profit sharing plans, stock, annuity
Rent paid on business property
Charitable Contributions
Domestic production activities deduction
Compensation of officers
Salaries and wages
Employee benefit programs
Taxes and Licenses
Bad Debts
Other Operating Expenses
Total Operating Expenses
Operating Income
Non-Operating Income
EBIT (Earnings Before Interest and Taxes)
Interest Expense
Earnings Before Taxes
Income Tax
Net Profit
Source: AnythingResearch Analysis of U.S. federal statistics

Financial Ratio Analysis

Financial ratio information can be used to benchmark how a Video, DVD & Game Rental company compares to its peers. Accounting statistics are calculated from the industry-average for income statements and balance sheets.

Profitability & Valuation RatiosIndustry Average
Company valuation can be measured based on the firm's own performance, as well as in comparison against its industry competitors. These metrics show how the average company in the Video, DVD & Game Rental industry is performing.
Profit Margin
Gross Profit Margin, Operating Profit Margin, and Net Profit Margin. Show company earnings relative to revenues.
Return on Equity (ROE)
Return on Equity (ROE) is net income as a percentage of shareholders' equity. Shareholders' Equity is defined as the company's total assets minus total liabilities. ROE shows how much profits a company generates with the money shareholders invested (or with retained earnings).
Return on Assets (ROA)
Return on Assets (ROA) is net income relative to total assets. The market research on Video, DVD & Game Rental measures how efficiently the company leverages its assets to generate profit. ROA is calculated as Net Income divided by Total Assets.

Liquidity RatiosIndustry Average
Bankers and suppliers use liquidity to determine creditworthiness and identify potential threats to a company's financial viability.
Current Ratio
Measures a firm's ability to pay its debts over the next 12 months.
Quick Ratio (Acid Test)
Calculates liquid assets relative to liabilities, excluding inventories.

Efficiency Ratios - Key Performance IndicatorsIndustry Average
Measure how quickly products and services sell, and effectively collections policies are implemented.
Receivables Turnover Ratio
If this number is low in your business when compared to the industry average in the research report, it may mean your payment terms are too lenient or that you are not doing a good enough job on collections.
Average Collection Period
Based on the Receivables Turnover, this estimates the collection period in days. Calculated as 365 divided by the Receivables Turnover
Inventory Turnover
A low turnover rate may point to overstocking, obsolescence, or deficiencies in the product line or marketing effort.
Fixed-Asset Turnover
Generally, higher is better, since it indicates the business has less money tied up in fixed assets for each dollar of sales revenue.

Compensation & Salary Surveys for Employees

Compensation statistics provides an accurate assessment of industry-specific jobs and national salary averages. This information can be used to identify which positions are most common, and high, low, and average annual wages.

TitlePercent of WorkforceBottom Quartile Average (Median) SalaryUpper Quartile
Management Occupations 5%

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Chief Executives0%
General and Operations Managers4%
Sales and Related Occupations 42%
Supervisors of Sales Workers 6%
First-Line Supervisors of Sales Workers 6%
First-Line Supervisors of Retail Sales Workers 6%
Retail Sales Workers 32%
Counter and Rental Clerks and Parts Salespersons 23%
Counter and Rental Clerks 23%
Retail Salespersons 5%
Retail Salespersons 5%
Office and Administrative Support Occupations 19%
Information and Record Clerks 7%
Customer Service Representatives 6%
Customer Service Representatives 6%
Transportation and Material Moving Occupations 20%
Motor Vehicle Operators 11%
Driver/Sales Workers and Truck Drivers 10%
Light Truck or Delivery Services Drivers 9%
Material Moving Workers 9%
Laborers and Material Movers, Hand 9%
Laborers and Freight, Stock, and Material Movers, Hand 9%
Source: Bureau of Labor Statistics

Video, DVD & Game Rental Industry Market Share [PREMIUM]

Largest companies in the industry and related industries, with private company revenue estimates.

CompanyAddressRevenue Estimate

Innovation News

  • Netflix patents Techniques For Dynamically Benchmarking Cloud Data Store Systems - 03/01/2018
  • Netflix trademarks "NETFLIX" - Clocks; imitation jewelry; jewelry; jewelry charms in precious metals; jewelry boxes and cases; key chains; non-monetary coins; ornamental lapel pins; precious and semi-precious stones; precious metals and their alloys; sculptures made of precious metal; watch bands; watches - 12/01/2017
  • Netflix raises $200 million in funding. - 12/06/2011

  • Top Innovators

    CompanyInnovation Score
    Tla Entertainment Group

    Additional companies, details and innovation scoring in the full report.

    Latest Industry News

    • FREE Redbox movie or video game rental! - Score a FREE Redbox DVD movie rental using the new code! The code is DF7GAE4T and can be used to rent the movie or game on their website at It does not appear to work at the actual kiosk but it should work online. The code is valid through 10/25. (10/23/2015)
    • Free Video Games, Free Movie Rentals This Week at Redbox - Redbox, the DVD and video game rental kiosk service with nearly 30,000 locations around the U.S., has extended a free video game rental offer through Thursday, March 8. That same Thursday is also the day that Redbox is offering a free DVD rental to all ... (03/05/2012)
    • Netflix backpedals on video game rental plans - Netflix is no longer planning to offer a video game disc rental-by-mail service to complement its DVD-by-mail and streaming video subscription service, the company revealed Wednesday during its fourth quarter earnings call. The video game rental service ... (01/26/2012)
    • Netflix's DVD Spinoff Qwikster Will Rent Video Games Too - In addition to renting DVDs, Qwikster will also rent video games for PlayStation 3, Xbox, and Wii, according to Netflix's announcement. There's no word on pricing, but Netflix says video game rentals will be available as an upgrade, similar to the way ... (09/19/2011)
    • Redbox Expands Video Game Rentals - Starting Friday, new release and catalog video games will be available to rent from over 21,000 Redbox kiosks across the country. The games will be featured alongside DVD and Blu-ray rentals and be available for the Playstation 3, Nintendo Wii and Xbox ... (06/16/2011)
    • Redbox Rolling Out $2 Video Game Rentals in June - Redbox will roll out video game rentals at thousands of kiosks nationwide for $ ... In the quarter, the self-service DVD rental business grew revenue 38% to $362 million and sales at its "coin" unit just 2.4% to $61 million. The company has 18,800 coin ... (04/29/2011)
    • Redbox Video Game Rentals Go Nationwide In June - Redbox began testing video game rentals in its DVD rental kiosks back in August of 2009, slowly adding locations over the past 20 months. I can understand them taking it slow. It's one thing to pack a kiosk full of DVDs and Blu-ray movies. At more than ... (04/28/2011)
    • Redbox kiosks to offer video-game rentals - Popular video games for $2 a day. In the coming months, the company, which offers DVD rentals for $1 a day, will begin offering Nintendo DS, XBox 360, PS2, PS3 and Wii video game rentals at its red kiosks located at Walgreens, Walmart, Albertsons ... (10/13/2010)
    • Redbox Kiosks Now Testing Video Game Rentals Across U.S. - Redbox will begin renting video games at DVD rental kiosks around the U.S. this month, expanding on earlier tests in limited markets. Although there hasn't been a formal announcement about the games, there's already a section of Redbox's website where you ... (10/12/2010)

    Government Contracts

    In 2016, the federal government spent a total of $436,669 on Video, DVD & Game Rental. It has awarded 39 contracts to 10 companies, with an average value of $43,667 per company.   

    Top government vendors:

    CompanyFederal ContractsTotal Award Amount

    Segments classified within this market research report

    This industry market research report includes companies whose primary business is any of the following:
    Video tape rental stores, Video game rental, Computer video game rental, Video tape rental for home electronic equipment (e.g., VCR), Video disc rental for home electronic equipment (e.g., Laser disc, video, rental, Cassette, prerecorded video, etc.

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